MEDYA VE İLETİŞİM BAĞLAMINDA YAPAY ZEKÂ TARİHİ VE TEKNOLOJİSİ: CHATGPT VE DEEPFAKE İLE GELEN DİJİTAL DÖNÜŞÜM

Yıl 2023, Sayı: 58, 73 - 99, 27.06.2023

Ali Murat Kırık , Vahdet Özkoçak

https://doi.org/10.17498/kdeniz.1308471

Cited By: 4

Öz

Gelişen medya ve iletişim teknolojilerine yapay zekânın entegre olmasıyla birlikte gerek Türkiye’de, gerekse de dünyada dijital dönüşüm daha net bir şekilde yaşanmaya başlamıştır. Yapay zekâ tarihsel süreç boyunca ciddi bir değişim sürecine girmiş ve insanlığı derinden etkileyebilecek potansiyele ulaşmıştır. Dolayısıyla bu çalışma, medya ve iletişim alanında yapay zekâ teknolojisinin kullanım pratiklerinin ne olacağını tespit etmeyi amaçlamaktadır. ChatGPT sohbet robotu ve deepfake teknolojisi gibi örnekler üzerinden yapay zekânın medya sektöründeki dönüşümü irdelenecektir. Zira bu dönüşüm, iletişim süreçlerini etkilemekle birlikte, aynı zamanda güvenilirlik ve etik sorunlarını da beraberinde getirmektedir.

ChatGPT, doğal dil işleme yeteneklerine sahip bir sohbet robotu olarak, çeşitli alanlarda kullanılmaktadır. Özellikle müşteri hizmetleri, içerik oluşturma ve iletişim süreçlerinde ChatGPT'nin kullanımı hızla artmaktadır. Yapay zekânın gelişimiyle birlikte, ChatGPT'nin insan benzeri performans sergileme yeteneği iyileşmiş ve kullanım alanları genişlemiştir. Bununla birlikte, ChatGPT'nin doğru ve güvenilir bilgi sağlama konusundaki sınırlamaları ve yanıltma riskleri de göz ardı edilmemelidir. ChatGPT’nin gerek sosyal medyada gerekse de habercilikte etkilerinin olacağını söyleyebilmek mümkündür. Öte yandan, deepfake teknolojisi, gerçekçi sahte görüntüler oluşturarak medya manipülasyonu potansiyeline sahiptir. Bu teknoloji, fotoğraf ve videolarda yüz değiştirme veya ses dublajı gibi manipülasyonları mümkün kılarak güvenilirlik sorunlarını beraberinde getirir. Deepfake, medya sektöründe güvenilirlik, sahtecilik tespiti ve önleme konularında ciddi endişelere yol açmaktadır.

Sonuç olarak, yapay zekâ teknolojileri, medya ve iletişim alanında önemli bir dönüşüm yaratmaktadır. ChatGPT gibi sohbet robotları, iletişim süreçlerini geliştirerek müşteri deneyimini artırma potansiyeline sahiptir. Ancak, doğru ve güvenilir bilgi sağlama konusundaki sınırlamaları göz önünde bulundurulmalıdır. Deepfake teknolojisi ise medya manipülasyonu ve sahtecilik risklerini beraberinde getirmektedir. Bu nedenle, etik kullanım, güvenilirlik sağlama ve manipülasyonun tespit edilmesi için gelişmiş önlemler alınması büyük önem taşımaktadır.

Anahtar Kelimeler

Yapay Zekâ, Deepfake, ChatGPT, Sohbet Robotu, Derin Sahtecilik

THE HISTORY AND TECHNOLOGY OF ARTIFICIAL INTELLIGENCE IN THE CONTEXT OF MEDIA AND COMMUNICATION: DIGITAL TRANSFORMATION WITH CHATGPT AND DEEPFAKE

Öz

With the integration of artificial intelligence into evolving media and communication technologies, digital transformation has become more apparent both in Turkey and worldwide. Artificial intelligence has undergone a significant transformation throughout history and has reached a potential that can deeply impact humanity. Therefore, this study aims to determine the usage practices of artificial intelligence technology in the field of media and communication. The transformation in the media sector will be examined through examples such as ChatGPT chatbot and deepfake technology. This transformation not only affects communication processes but also brings along issues of reliability and ethics.

ChatGPT, as a conversational robot with natural language processing capabilities, is being used in various fields. Particularly, the usage of ChatGPT in customer service, content creation, and communication processes is rapidly increasing. With the advancement of artificial intelligence, ChatGPT's ability to perform human-like interactions has improved, and its areas of application have expanded. However, the limitations in providing accurate and reliable information and the risks of misinformation should not be overlooked. It can be said that ChatGPT will have effects in social media and journalism. On the other hand, deepfake technology has the potential for media manipulation by creating realistic fake images. This technology enables manipulations such as face swapping or voice dubbing in photos and videos, raising concerns about reliability, forgery detection, and prevention in the media sector.

In conclusion, artificial intelligence technologies are creating a significant transformation in the field of media and communication. Chatbots like ChatGPT have the potential to enhance communication processes and improve customer experience. However, the limitations in providing accurate and reliable information should be taken into account. Deepfake technology, on the other hand, brings risks of media manipulation and forgery. Therefore, ethical usage, ensuring reliability, and implementing advanced measures for detecting manipulation are of great importance.

Anahtar Kelimeler

Artificial Intelligence, Deepfake, ChatGPT, Chatbot, Deep Forgery

ИСТОРИЯ И ТЕХНОЛОГИЯ ИСКУССТВЕННОГО ИНТЕЛЛЕКТА В КОНТЕКСТЕ МЕДИА И КОММУНИКАЦИЙ: ЦИФРОВАЯ ТРАНСФОРМАЦИЯ С CHATGPT И DEEPFAKE

Öz

С Интеграцией искусственного интеллекта в развивающиеся медиа и коммуникационные технологии цифровая трансформация стала более очевидной как в Турции, так и по всему миру. Искусственный интеллект претерпел значительные изменения на протяжении истории и достиг потенциала, который может глубоко повлиять на человечество. Поэтому данное исследование направлено на определение практики использования технологии искусственного интеллекта в области медиа и коммуникации. Трансформация в медиа-секторе будет рассмотрена на примере таких технологий, как чат-робот ChatGPT и технология deepfake. Эта трансформация затрагивает не только процессы коммуникации, но и вызывает проблемы надежности и этики.

ChatGPT, как разговорный робот с возможностями обработки естественного языка, используется в различных областях. Особенно активно возрастает использование ChatGPT в области обслуживания клиентов, создания контента и коммуникационных процессов. С развитием искусственного интеллекта улучшилась способность ChatGPT вести взаимодействие, приближенное к человеческому, и расширились области его применения. Однако не следует пренебрегать ограничениями в предоставлении точной и надежной информации и рисками распространения ложной информации. Можно сказать, что ChatGPT окажет влияние на социальные медиа и журналистику. С другой стороны, технология deepfake имеет потенциал для манипулирования медиа, создавая реалистичные фальшивые изображения. Эта технология позволяет производить манипуляции, такие как замена лица или озвучивание, в фотографиях и видеозаписях, возникают вопросы надежности, обнаружения и предотвращения фальсификации в медиа-секторе.

В заключение, технологии искусственного интеллекта создают значительные трансформации в области медиа и коммуникации. Разговорные роботы, такие как ChatGPT, имеют потенциал улучшить процессы коммуникации и повысить уровень удовлетворенности клиентов. Однако следует учитывать ограничения в предоставлении точной и надежной информации. С другой стороны, технология deepfake несет риски манипуляции медиа и фальсификации. Поэтому этическое использование, обеспечение надежности и применение передовых мер для обнаружения манипуляций имеют важное значение.

Anahtar Kelimeler

Искусственный интеллект, Deepfake, ChatGPT, Чат-робот, Глубокая фальсификация

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