Importance Level of Image Attractors in The Process of University Selection: An Application on Prospective University Students in Turkey
Öz
The purpose of this study is to determine the importance level of image attractors in the
process of University Selection for Senior High-School Students. The participants were composed
of 450 senior high-school students. Research data in the model of descriptive survey was collected
through image attractors’ instrument of higher education institutions developed by researchers.
As a result of the research, it was observed that high school students mostly gave importance to
the university quality image attractor in the process of university selection. This image attractor
was followed by socio-economical opportunities of the university, cultural opportunities of the
university, opportunities provided by the city where the university is situated, physical opportunities
of the university, the distance between the residence city and the city where the university is
situated, narratives about the university, and university promotion activities respectively.
Anahtar Kelimeler
Kaynakça
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