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A RESEARCH ON STUDENT’S PERCEIVED TRUST TO THEIR UNIVERSITIES

Yıl 2007, Cilt: 15 Sayı: 2, 639 - 650, 01.10.2007

Feride Bahar Özdoğan İpek Kalemci Tüzün

Öz

Generating stakeholder trust is the core purpose of the institution’s business strategy. In this study concept of trust has been discussed, then as a major stakeholder of the university, students perceived trust values towards the university has been determined and the relationships between demographic variables and perceived trust values has been viewed. 354 university students have been attended to the study. At the end of this study, perceived trust scale dimension has been established and figured out that trust values have been differentiated according to the age, income, gender and grade variables.

Anahtar Kelimeler

trust perceived trust university

Kaynakça

  • ALANUZZI, A. (2000). “Stakeholder Trust: How Do I Get It?”, Environmental Quality Management, 10(1), 69-73.ss.
  • BARLAS, Y. (1996). “Formal Aspects of Model Validity and Validation in System Dynamics”, System Dynamics Review, 12, 3:183-210.
  • BRISTOW, D. N. ve K. C. SCHNEIDER (2003). “The Collegiate Student Orientation Scale (CSOS): Application of the Marketing Concept to Higher Education”, Journal of Marketing for Hıgher Educatıon,12, 2: 15-34
  • BROMILEY, P. ve L.L. CUMMINGS (1996). The Organizational Trust Inventory (OTI). Roderick M. Kramer ve Tom R. Tyler (Der.), Trust in Organizations: 302-319. Thousand Oaks: Sage.
  • GARBARINO, E. ve M. JOHNSON (1999). “The Different Roles of Satisfaction, Trust, and Commitment In Customer Relationship”, Journal of Marketing, 63, April: 70-87.
  • GEYKENS, I. ve J.STEENKAMP (1995). “An Investigation Into The Joint Effects Of Trust and Interdependence On Relationship Commitment”, EMAC Proceedings, 3: 351-371.ss.
  • GHOSH, A. WHIPPLE, T. Ve G. BRYAN (2001). “Student Trust And Its Antecedents In Higher Education”, The Journal Of Higher Education, 72(3), 322-340.ss.
  • GROSSMAN, R (1998). “Developing and Managing Effective Consumer Relationships”, Journal of Product Brand Management, 7, 1: 27-40.
  • GUILFORD, J. (1954). Psychometrics Methods. New York: McGraw Hill.
  • GWINNER, K. Ve diğerleri (1988). “Relational Benefits In Service Industries. The Customer’s Perspective”, Journal of the Academy of Marketing Science, 26, Spring: 101-114.ss.
  • HUFF, L. ve KELLEY L. (2003). “Levels of organizational trust in individualist versus collectivist -societies: A seven nation study”, Organization Science, Vol 14(1):81-91ss.
  • HUNT, D. ve S. VITELL (1986). “A General Theory of Marketing Ethics”, Journal of Macromarketing, 6, Spring: 5-16
  • IVERSON, R., MCLEOD, C.ve P. ERWIN. (1996). “The Role of Employee Commitment and Trust In Service Relationship”, Marketing Intelligence, 14, 3: 36-44.ss.
  • MISHRA, A.K. (1996). Organizational Responses to Crisis: Tthe Role of Trust, KRAMER M.R. ve TYLER R.T.(Ed), Roderick M. Kramer ve Tom R. Tyler (Der.), Trust in Organizations: 114-139. Thousand Oaks: Sage.
  • MORAN M. ve W. HOY (1998). “Trust In Schools: A Conceptual And Emprical Analysis”, Journal of Educational Administration, 36 (4), 334-348.ss.
  • MORGAN, R. ve S.HUNT (1994). “The Commitment-Trust Theory of Relationship Marketing”, Journal of Marketing, 58, July: 20-38.ss.
  • NUNNALLY, J.(1978). Psychometric Theory. New York: McGraw Hill.
  • REMPEL, J. ve J. HOLMES (1986). “How Do I Trust Thee?” Psychology Today, 28-34.
  • SARGEANT, A. ve S. LEE (2004). “Trust and Relationship Commitment In The United Kingdom Voluntary Sector: Determinants of Donor Behavior”, Psychology Marketing”, 21, 8: 613-535.
  • SHEMWELL, D. CRONIN, J. ve W.BULLARD (1994). “Relational Exchange In Services”, International Journal Of Service Industry Management, 5, 3:57- 68.ss.
  • SHOCKLEY-ZALABAK, P. ELLIS K. ve G. WINOGRAD (2000) “Organizational Trust: what it means, why it matters”, Organization Development Journal, Vol 18(4):35-47.ss.
  • SVENSSON, G. (2001). “Perceived Trust Towards Suppliers And Customers In Supply Chains Of The Swedish Automotive Industry”, International Journal Of Physical Distribution Logistics Management, 31(9), 647-662.ss.
  • VAVRA, T. (1999). “Müşteri Tatmini Ölçülerinizi Geliştirmenin Yolları”, İstanbul Kalder Yayınları.
  • WAYNE, H. A. SMITH, ve S. SWEETLAND (2003). “The Development Of The Organizational Climate Index For High Schools. Its Measure And Relationship To Faculty Trust”, Academic Research Library, 86(2), 38-49.ss.
  • WHITE, S. ve D.HOLDFORD (1997). “Testing Commitment Trust Theory in Relationship between Pharmacy Schools And Students” American Journal of Pharmaceutical Education , 61 Fall, 249-256.
  • ZAND, D.E (1972) “Trust and Managerial Problem Solving”. Administrative Science Quarterly, 17: 229-239.

ÖĞRENCİLERİN ÜNİVERSİTELERİNE DUYDUKLARI GÜVEN ÜZERİNE BİR ARAŞTIRMA

Yıl 2007, Cilt: 15 Sayı: 2, 639 - 650, 01.10.2007

Feride Bahar Özdoğan İpek Kalemci Tüzün

Öz

Paydaşların güveninin oluşturulması günümüzde her kurumun işletme stratejisi için merkez bir konumdadır. Bu çalışmada ilk olarak güven olgusu tartışılmış, daha sonraki adımlarda üniversite örneğinde paydaş yaklaşımından hareketle öğrencilerin algıladıkları güven değerleri belirlenmiş ve bu değerler ile demografik özelliklerin ilişkisine bakılmış ve bu doğrultuda değerlendirmeler yapılmıştır. Çalışmaya 354 üniversite öğrencisi katılmıştır. Çalışmanın sonunda algılanan güven ölçeği boyutları ortaya konmuş; yaş, gelir, cinsiyet, sınıf değişkenlerine göre algılanan güven değerlerinin farklılaştığı belirlenmiştir.

Anahtar Kelimeler

güven algılanan güven üniversite öğrencisi

Kaynakça

  • ALANUZZI, A. (2000). “Stakeholder Trust: How Do I Get It?”, Environmental Quality Management, 10(1), 69-73.ss.
  • BARLAS, Y. (1996). “Formal Aspects of Model Validity and Validation in System Dynamics”, System Dynamics Review, 12, 3:183-210.
  • BRISTOW, D. N. ve K. C. SCHNEIDER (2003). “The Collegiate Student Orientation Scale (CSOS): Application of the Marketing Concept to Higher Education”, Journal of Marketing for Hıgher Educatıon,12, 2: 15-34
  • BROMILEY, P. ve L.L. CUMMINGS (1996). The Organizational Trust Inventory (OTI). Roderick M. Kramer ve Tom R. Tyler (Der.), Trust in Organizations: 302-319. Thousand Oaks: Sage.
  • GARBARINO, E. ve M. JOHNSON (1999). “The Different Roles of Satisfaction, Trust, and Commitment In Customer Relationship”, Journal of Marketing, 63, April: 70-87.
  • GEYKENS, I. ve J.STEENKAMP (1995). “An Investigation Into The Joint Effects Of Trust and Interdependence On Relationship Commitment”, EMAC Proceedings, 3: 351-371.ss.
  • GHOSH, A. WHIPPLE, T. Ve G. BRYAN (2001). “Student Trust And Its Antecedents In Higher Education”, The Journal Of Higher Education, 72(3), 322-340.ss.
  • GROSSMAN, R (1998). “Developing and Managing Effective Consumer Relationships”, Journal of Product Brand Management, 7, 1: 27-40.
  • GUILFORD, J. (1954). Psychometrics Methods. New York: McGraw Hill.
  • GWINNER, K. Ve diğerleri (1988). “Relational Benefits In Service Industries. The Customer’s Perspective”, Journal of the Academy of Marketing Science, 26, Spring: 101-114.ss.
  • HUFF, L. ve KELLEY L. (2003). “Levels of organizational trust in individualist versus collectivist -societies: A seven nation study”, Organization Science, Vol 14(1):81-91ss.
  • HUNT, D. ve S. VITELL (1986). “A General Theory of Marketing Ethics”, Journal of Macromarketing, 6, Spring: 5-16
  • IVERSON, R., MCLEOD, C.ve P. ERWIN. (1996). “The Role of Employee Commitment and Trust In Service Relationship”, Marketing Intelligence, 14, 3: 36-44.ss.
  • MISHRA, A.K. (1996). Organizational Responses to Crisis: Tthe Role of Trust, KRAMER M.R. ve TYLER R.T.(Ed), Roderick M. Kramer ve Tom R. Tyler (Der.), Trust in Organizations: 114-139. Thousand Oaks: Sage.
  • MORAN M. ve W. HOY (1998). “Trust In Schools: A Conceptual And Emprical Analysis”, Journal of Educational Administration, 36 (4), 334-348.ss.
  • MORGAN, R. ve S.HUNT (1994). “The Commitment-Trust Theory of Relationship Marketing”, Journal of Marketing, 58, July: 20-38.ss.
  • NUNNALLY, J.(1978). Psychometric Theory. New York: McGraw Hill.
  • REMPEL, J. ve J. HOLMES (1986). “How Do I Trust Thee?” Psychology Today, 28-34.
  • SARGEANT, A. ve S. LEE (2004). “Trust and Relationship Commitment In The United Kingdom Voluntary Sector: Determinants of Donor Behavior”, Psychology Marketing”, 21, 8: 613-535.
  • SHEMWELL, D. CRONIN, J. ve W.BULLARD (1994). “Relational Exchange In Services”, International Journal Of Service Industry Management, 5, 3:57- 68.ss.
  • SHOCKLEY-ZALABAK, P. ELLIS K. ve G. WINOGRAD (2000) “Organizational Trust: what it means, why it matters”, Organization Development Journal, Vol 18(4):35-47.ss.
  • SVENSSON, G. (2001). “Perceived Trust Towards Suppliers And Customers In Supply Chains Of The Swedish Automotive Industry”, International Journal Of Physical Distribution Logistics Management, 31(9), 647-662.ss.
  • VAVRA, T. (1999). “Müşteri Tatmini Ölçülerinizi Geliştirmenin Yolları”, İstanbul Kalder Yayınları.
  • WAYNE, H. A. SMITH, ve S. SWEETLAND (2003). “The Development Of The Organizational Climate Index For High Schools. Its Measure And Relationship To Faculty Trust”, Academic Research Library, 86(2), 38-49.ss.
  • WHITE, S. ve D.HOLDFORD (1997). “Testing Commitment Trust Theory in Relationship between Pharmacy Schools And Students” American Journal of Pharmaceutical Education , 61 Fall, 249-256.
  • ZAND, D.E (1972) “Trust and Managerial Problem Solving”. Administrative Science Quarterly, 17: 229-239.
Toplam 26 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Research Article
Yazarlar

Feride Bahar Özdoğan Bu kişi benim

İpek Kalemci Tüzün Bu kişi benim

Yayımlanma Tarihi 1 Ekim 2007
Yayımlandığı Sayı Yıl 2007 Cilt: 15 Sayı: 2

Kaynak Göster

APA Özdoğan, F. B., & Kalemci Tüzün, İ. (2007). ÖĞRENCİLERİN ÜNİVERSİTELERİNE DUYDUKLARI GÜVEN ÜZERİNE BİR ARAŞTIRMA. Kastamonu Education Journal, 15(2), 639-650.