SATIŞ ELEMANLARININ HATALI BİLGİ AKTARIMI

Yıl 1996, Cilt: 1 Sayı: 4, 81 - 98, 10.01.1996

Aypar Uslu

https://doi.org/10.14783/maruoneri.710688

Öz

A small scale study uus conducted loofdng at the
provision of misinformation by salespeople. Possible sources of the
provision of missing formation were kypothesized, induding
characteristics of the salespeople themselves and perceived
characteristics of management He mis discovered that personal
characteristics such as attiîudes and goals are related to the prcrvision of
missingfonnation.

Anahtar Kelimeler

Satış Elemanı, Hatalı Bilgi

Kaynakça

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• [4] - Leigh, Thomas W.and Patrick F.Mc Gravv (1989), “Mapping the Procedural Knowledge of Industrial Sales Personnel: A Script Theoretic Investingatron, “Journal of Marketing, 53,1 (Januaıy), 16-34.
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