Elektrikli Araçların Benimsenmesinde Çevresel, Politik ve Sosyo-Psikolojik Faktörlerin Etkileşimi

Öz

Ulaşım sektörü, sera gazı emisyonlarının önemli bir bölümüne neden olmaktadır ve bu durum iklim krizi tartışmalarının merkezine oturmuştur. Elektrikli araçlar hem çevreci hem de enerji verimliliği yüksek bir alternatif olarak öne çıkmaktadır. Türkiye’nin Paris Anlaşması’nı onaylaması ve 2053 net sıfır emisyon hedefi doğrultusunda, elektrikli araç ekosistemini güçlendiren altyapı ve teşvik politikalarını hızlandırdığı görülmektedir. Öte yandan, elektrikli araç benimseme hızının hedeflenen dönüşüm ölçeğinin gerisinde kalma riski de bulunmaktadır. Bu araştırmada, Türkiye’de elektrikli araç satın alma niyetini etkileyen temel unsurlar birlikte ele alınmıştır. Devlet teşvikleri, menzil ve şarja yönelik tutumlar, çevresel kaygılar, algılanan hizmet kalitesi, tüketici yenilikçiliği ve elektrikli araçların statü sembolü olarak algılanması, elektrikli araç satın alma niyetinin belirleyicileri olarak modele dahil edilmiştir. Veriler, binek araç sahipleri veya kısa vadede araç satın almayı düşünen tüketicilerden anket yoluyla toplanmıştır. Hipotezler, çoklu doğrusal regresyon analizi ile test edilmiştir. Araştırmanın bulguları, makro düzeyde politika araçları, mikro düzeyde tüketici tutum ve algılarını aynı çerçevede ele alarak elektrikli araç benimsenmesine ilişkin bütüncül bir bakış sunmaktadır. Sonuç olarak, pazarlama yöneticileri ve politika yapıcılar için elektrikli araç satın alma niyetini güçlendirmeye yönelik öneriler sunulması hedeflenmiştir.

Anahtar Kelimeler

• Elektrikli araç
• Satın alma niyeti
• Sürdürülebilir ulaşım
• Çevresel kaygı
• Algılanan hizmet kalitesi

The Interaction of Environmental, Political and Sociopsychological Factors in the Adoption of Electric Vehicles

Öz

The transportation sector accounts for a significant portion of greenhouse gas emissions and has become central to climate crisis discussions. Electric vehicles have emerged as an environmentally friendly and energy-efficient alternative. Following the ratification of the Paris Agreement and the 2053 net-zero emission target, Türkiye has accelerated infrastructure investments and incentive policies to strengthen the electric vehicle ecosystem. However, the pace of electric vehicle adoption still risks falling short of the desired transformation. This research examines the key factors influencing electric vehicle purchase intention in Türkiye. Government incentives, attitudes toward range and charging, environmental concerns, perceived service quality, consumer innovativeness, and the perception of electric vehicles as a status symbol are included in the model as determinants of purchase intention. Data were collected through a survey of car owners or consumers planning to buy a vehicle in the near future. Hypotheses were tested using multiple linear regression analysis. The findings provide an integrated perspective on electric vehicle adoption by combining macro-level policy instruments with micro-level consumer attitudes and perceptions. The results aim to offer practical recommendations for marketing managers and policymakers to strengthen consumers’ purchase intentions toward electric vehicles.

Anahtar Kelimeler

• Electric vehicle
• Purchase intention
• Sustainable transport
• Environmental concern
• Perceived service quality

Kaynakça

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