Pazar Tabanlı Yeteneklerin İşletme Performansı Üzerindeki Etkisi: Türkiye İmalat İşletmelerinde Bir Uygulama

Öz

Bu çalışmanın amacı, kaynak tabanlı kuram ekseninde pazar tabanlı yetenekleri incelemek ve bu bağlamda Türkiye imalat işletmelerinde pazar tabanlı yeteneklerin işletme performansı üzerindeki etkilerini belirlemektir. Türkiye imalat işletmeleri listesine bağlı olarak büyük ve orta boy imalat işletmeler belirlenmiştir. Belirlenen bu işletmelerden, 500 işletme yöneticisine anket yöntemi uygulanarak araştırma gerçekleştirilmiştir. Elde edilen verilerin analizinde; SPSS 16.0 paket programından yararlanılarak analiz edilmiştir.  Oluşturulan modeli ve hipotezleri test etmek amacıyla kısmi en küçük kareler yöntemi kullanılmıştır. Araştırmada kullanılan ölçeklerin geçerlilikleri ve güvenilirleri test edilmiş ve daha sonara hem ölçüm modeli hem de yapısal model SMART PLS programı yardımı ile analiz edilmiştir. Bu çalışmanın sonucu olarak, pazar tabanlı yeteneklerin işletme performansı üzerinde doğrudan ve pozitif etkileri olduğu görülmüştür.

Anahtar Kelimeler

• Kaynak Tabanlı Kuram,Pazar Tabanlı Kaynaklar,Pazar Tabanlı Yetenekler,İşletme Performansı,En Küçük Kareler

The Effect of Market Based Competence on the Business Performance: An Application in Turkish Manufacturing Business

Öz

The main aim of this thesis is to analyze the marketing based competences in the perspective of research based of view and, in this context to investigate the effects of marketing based competences on the business performance. Big and medium sized enterprises are determined from the list of Turkish manufacturing businesses. The research is done by survey methodology to 500 business managers from the determined list. Analyzed using SPSS 16.0 package program. Partial least squares method is used to test the constructed model and the hypothesis. The validity and the reliability of the scales used in the research is tested and, they both measurement and structural model is analyzed with SMART PLS programme. In this study, it is found that the effect of the marketing based competences on the business performance is direct and positive.

Anahtar Kelimeler

• Resource Based of View,Market Based Research,Market Based Competencies,Business Performan-ce,Partial Least Squares

Kaynakça

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