Su Sporları Kapsamında Türkiye’deki Turizm İşletmelerinde Rekreasyon Programlarının Yönetimi

Öz

Türkiye’nin Ege Bölgesinde faaliyet gösteren beş yıldızlı turizm işletmelerinin yöneticilerinin rekreatif su sporları ile ilgili görüşlerinin tespit edilmesi, bu araştırmanın amacıdır. Yöntem olarak nitel araştırma deseni seçilmiştir. Katılımcı olarak ise “ölçüt örneklem” yöntemi ile Ege Bölgesinde su sporları hizmeti veren ve vermeyen beş yıldızlı, beş otel işletmesi ve otel yöneticisi seçilmiştir. Veriler, görüşme deseni kullanılarak, yarı yapılandırılmış, açık uçlu sorular ile toplanmış, elde edilen veriler ise betimsel ve içerik analiz yoluyla kodlanmış ve temalar ortaya çıkarılmıştır. Araştırmanın bulgularında katılımcılar, rekreatif su sporlarını otel işletmeleri için olmazsa olmaz olarak gördüklerini belirtmişlerdir. Aynı zamanda coğrafi şartların, rekreatif su sporlarının sunumunda kritik bir öneme sahip olduğunu belirtmişlerdir. Buna karşın son yıllarda, müşteri profilindeki değişim ve müşteri beklentilerinin farklılaşmasının, su sporlarına olan talebi düşürdüğü belirtilmiştir. Ayrıca otel yöneticilerinin rekreasyon kavramını, genel olarak eğlence, dinlenme ve kaynaşma gibi eylemler ile ilişkilendirdiği ortaya çıkmıştır. Katılımcılara göre, rekreatif su sporları ile ilgili temel eksikler ise, nitelikli hizmet eksikliği, koordinasyonsuzluk, tanıtımların yetersizliği ve yetersiz personel olarak belirtilmiştir. Katılımcılar, rekreatif su sporları ile ilgili temel riskleri ise kaza riski, ölüm riski, çevresel riskler ve güvenlik riskleri olarak kategorize etmişlerdir. Ayrıca, otellerinin tercih edilmesinde rekreatif su sporlarının önemli etkileri olduğunu belirtmişlerdir. Son olarak otel yöneticileri müşterilerin rekreatif su sporlarını seçerken nelere dikkat ettiklerine ilişkin görüşlerinde ise, genel olarak coğrafi konumun, riskin az olduğu, popüler, kolaylıkla yapılabilen sporların etkili olduğunu belirtmişlerdir.

Anahtar Kelimeler

• Rekreasyon
• Rekreatif Su Sporları
• Spor Pazarlaması
• Spor Turizmi
• Spor Yönetimi

Management of Recreational Programs in Tourism Enterprises in Turkey Within the Scope of Water Sports

Öz

The aim of this study was to determine the opinions of managers of five-star tourism establishments operating in the Aegean Region of Turkey regarding recreational water sports. A qualitative research design was chosen as the method. Participants were selected using a criterion sampling method, including five five-star hotels and hotel managers in the Aegean Region, both of which offer and do not offer water sports services. Data were collected using a semi-structured, open-ended interview design. The data was coded and themes were identified through descriptive and content analysis. The study findings indicated that participants viewed recreational water sports as essential for hotel establishments. They also noted that geographical conditions play a critical role in the provision of recreational water sports. However, in recent years, changing customer profiles and evolving customer expectations have reduced the demand for water sports. Furthermore, it was revealed that hotel managers generally associate the concept of recreation with activities such as entertainment, rest, and socialization. According to participants, the main shortcomings regarding recreational water sports were identified as lack of quality service, lack of coordination, inadequate promotions, and insufficient staff. Participants categorized the main risks associated with recreational water sports as accident risk, death risk, environmental risks, and safety risks. They also stated that recreational water sports play a significant role in hotel selection. Finally, hotel managers, in their opinions regarding the factors customers consider when choosing recreational water sports, generally indicated that geographical location, low-risk, popular, and easily accessible sports are influential.

Anahtar Kelimeler

• Recreation
• Recreational Water Sports
• Sports Management
• Sports Marketing
• Sports Tourism

Kaynakça

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