Hakan Boz is Assoc. Prof. at Usak University's School of Applied Sciences. He carries out research to better understand consumer and employee behaviour in real sectors, especially by using equipments such as Accelerometer, GSR, body temperature, Airflow (Breathing), Heart Rate, Eye Tracker, Facial Recognition, Glucometer, ECG , SPO2, Blood Pressure (sphygmomanometer), Electromyography , EEG and fMRI.