Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi Cover
e-ISSN: 2757-7279
YAYIMCI: YUSUF ÖCEL

Güncel Pazarlama Yaklaşımları ve Araştırmaları Dergisi

Yayın Modeli: Süreli Yayın (Temmuz - Aralık)

Dergi Kurulları

Baş Editör

Yusuf Öcel
Prof. Dr. Yusuf Öcel
DÜZCE ÜNİVERSİTESİ
Dijital Pazarlama, Hizmet Pazarlaması, Tüketici Davranışı, Ürün ve Marka Yönetimi, Pazarlama

Pazarlama alanında çalışmalar yapmaktadır. Marka Yönetimi, Tüketici Davranışı, Hizmet Pazarlaması, Dijital Pazarlama, Girişimcilik, Sağlık kurumlarında Pazarlama, İletişim, Halkla İlişkiler.

Editör Kurulu

AJ
Prof. Dr. Avdhesh Jha
Smt. B. C. J. College of Education
Eğitim, Eğitim Felsefesi, Öğretmen Eğitimi ve Eğitimcilerin Mesleki Gelişimi, Eğitimin Felsefi ve Sosyal Temelleri, Eğitimin Psikolojik Temelleri , Eğitimde Program Geliştirme

Dr. Jha an author, poet, teacher, and a critic with an inclination towards societal development is a Professor and the Principal, Smt. B. C. J. College of Education. With ten doctoral scholars, being awarded the doctorate degree, the guide and mentor to Ph.D. aspirants, has presented several papers at national and international seminars and has a list of publications including books, articles and research papers with national and international publishers of repute. Having multi-language understanding ability, interest in teacher training, psychology, research methodology, creativity and human values, he accredits himself to prepare, design and introduce several new subjects in the curriculum of several reputed universities and institutes of national repute. He has written about more than 200 poetries in English and Hindi. Associated with institutes of national repute, he has organised seminars and workshops and delivered talks and lectures at various seminars, workshops etc.

Kahraman Çatı
Prof. Dr. Kahraman Çatı
İNÖNÜ ÜNİVERSİTESİ
Hizmet Pazarlaması, Pazarlama Araştırma Metodolojisi, Girişimsel Pazarlama
KG
Prof. Dr. Kenan Güllü
ERCİYES ÜNİVERSİTESİ
Müşteri İlişkileri Yönetimi, Pazarlama İletişimi, Reklam, Sosyal Pazarlama, Tüketici Davranışı, Uluslararası Pazarlama, Turizm Pazarlaması, Dijital Pazarlama, Hizmet Pazarlaması
MG
Prof. Dr. Mustafa Gülmez
sivas cumhuriyet üniversitesi
Hizmet Pazarlaması, Dijital Pazarlama
Prof. Tareq Hashem
Prof. Dr. Prof. Tareq Hashem
APPLIED SCUENCE PRIVATE UNIVERSITY
Nöropazarlama, Tüketici Davranışı, Reklam, Pazarlama Yönetimi, Dijital Pazarlama

Tareq Hashem has been working as a Full Professor in Applied Science Private University in Jordan since October 2023. He serves as a member of the Dissertation Committee at Westcliff University in the United States. He worked as an Assistant Professor at Philadelphia University for a period of 5 years starting from 2007. He worked as an Associate Professor at Philadelphia University for a duration of 2 years. He later worked as an Associate Professor at Isra University- Jordan for 8 years starting in 2014. He served as the Head of the Marketing Department at Isra University from October 10, 2019, to October 10, 2020. He held the position of Full Professor at Isra University- Jordan from April 7, 2022, to September 15, 2023. The study he conducted encompasses a wide array of subjects, spanning management in diverse industries, digital marketing, marketing information systems, and marketing. He is involved in reviewing, authoring, and editing book projects, and actively contributes to numerous scientific journals and international editorial boards. Furthermore, the researcher possesses practical expertise in the banking sector, having served as a credit officer at the Islamic International Arab Bank, and has also held a marketing manager position in the hotel furnishings industry at Tabarak International Group.

AE
Doç. Dr. Abdulhamit Eş
BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ
Çok Ölçütlü Karar Verme, İstatistiksel Analiz, Yöneylem Araştırması
Azamat Maksüdünov
Doç. Dr. Azamat Maksüdünov
KYRGYZ - TURKISH MANAS UNIVERSITY
Tüketici Davranışı, Girişimcilik, Hizmet Pazarlaması
Hakan Boz
Doç. Dr. Hakan Boz
UŞAK ÜNİVERSİTESİ
Hizmet Pazarlaması, Pazarlama Araştırma Metodolojisi, Tüketici Davranışı

Hakan Boz is Assoc. Prof. at Usak University's School of Applied Sciences. He carries out research to better understand consumer and employee behaviour in real sectors, especially by using equipments such as Accelerometer, GSR, body temperature, Airflow (Breathing), Heart Rate, Eye Tracker, Facial Recognition, Glucometer, ECG , SPO2, Blood Pressure (sphygmomanometer), Electromyography , EEG and fMRI.

HM
Doç. Dr. Hakan Tahiri Mutlu
ABANT İZZET BAYSAL ÜNİVERSİTESİ
Nicel Karar Yöntemleri, İstatistiksel Analiz
Doç. Dr. Halil İbrahim Şengün
DİCLE ÜNİVERSİTESİ
Pazarlama, Tüketici Davranışı
ŞB
Prof. Dr. Şebnem Burnaz
İSTANBUL TEKNİK ÜNİVERSİTESİ
Pazarlama, Girişimcilik
Şükran Karaca
Prof. Dr. Şükran Karaca
SİVAS CUMHURİYET ÜNİVERSİTESİ
Tüketici Davranışı
Yusuf Öcel
Prof. Dr. Yusuf Öcel
DÜZCE ÜNİVERSİTESİ
Dijital Pazarlama, Hizmet Pazarlaması, Tüketici Davranışı, Ürün ve Marka Yönetimi, Pazarlama

Pazarlama alanında çalışmalar yapmaktadır. Marka Yönetimi, Tüketici Davranışı, Hizmet Pazarlaması, Dijital Pazarlama, Girişimcilik, Sağlık kurumlarında Pazarlama, İletişim, Halkla İlişkiler.

Mizanpaj Editörü

Doç. Dr. Halil İbrahim Şengün
DİCLE ÜNİVERSİTESİ
Pazarlama, Tüketici Davranışı
Mustafa Polat
Dijital Pazarlama, Bilgi Sistemleri Organizasyonu ve Yönetimi, Yönetim Bilişim Sistemleri
Mehmet Öney
Doktora Mehmet Öney
DÜZCE ÜNİVERSİTESİ
Tüketici Davranışı, Yükseköğretimde Uluslararasılaşma, Pazarlama, Hizmet Pazarlaması

Yazım ve Dil Editörü

Prof. Tareq Hashem
Prof. Dr. Prof. Tareq Hashem
APPLIED SCUENCE PRIVATE UNIVERSITY
Nöropazarlama, Tüketici Davranışı, Reklam, Pazarlama Yönetimi, Dijital Pazarlama

Tareq Hashem has been working as a Full Professor in Applied Science Private University in Jordan since October 2023. He serves as a member of the Dissertation Committee at Westcliff University in the United States. He worked as an Assistant Professor at Philadelphia University for a period of 5 years starting from 2007. He worked as an Associate Professor at Philadelphia University for a duration of 2 years. He later worked as an Associate Professor at Isra University- Jordan for 8 years starting in 2014. He served as the Head of the Marketing Department at Isra University from October 10, 2019, to October 10, 2020. He held the position of Full Professor at Isra University- Jordan from April 7, 2022, to September 15, 2023. The study he conducted encompasses a wide array of subjects, spanning management in diverse industries, digital marketing, marketing information systems, and marketing. He is involved in reviewing, authoring, and editing book projects, and actively contributes to numerous scientific journals and international editorial boards. Furthermore, the researcher possesses practical expertise in the banking sector, having served as a credit officer at the Islamic International Arab Bank, and has also held a marketing manager position in the hotel furnishings industry at Tabarak International Group.

Yusuf Öcel
Prof. Dr. Yusuf Öcel
DÜZCE ÜNİVERSİTESİ
Dijital Pazarlama, Hizmet Pazarlaması, Tüketici Davranışı, Ürün ve Marka Yönetimi, Pazarlama

Pazarlama alanında çalışmalar yapmaktadır. Marka Yönetimi, Tüketici Davranışı, Hizmet Pazarlaması, Dijital Pazarlama, Girişimcilik, Sağlık kurumlarında Pazarlama, İletişim, Halkla İlişkiler.

Muhammet Öcel
Dr. Muhammet Öcel
AMASYA UNIVERSITY
İkinci Bir Dil Olarak İngilizce, Uygulamalı Dilbilim ve Eğitim Dilbilimi

İstatistik Editörü

Sigorta Pazarlaması
AE
Doç. Dr. Abdulhamit Eş
BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ
Çok Ölçütlü Karar Verme, İstatistiksel Analiz, Yöneylem Araştırması
HM
Doç. Dr. Hakan Tahiri Mutlu
ABANT İZZET BAYSAL ÜNİVERSİTESİ
Nicel Karar Yöntemleri, İstatistiksel Analiz

Son Okuyucu

KG
Prof. Dr. Kenan Güllü
ERCİYES ÜNİVERSİTESİ
Müşteri İlişkileri Yönetimi, Pazarlama İletişimi, Reklam, Sosyal Pazarlama, Tüketici Davranışı, Uluslararası Pazarlama, Turizm Pazarlaması, Dijital Pazarlama, Hizmet Pazarlaması
Hakan Boz
Doç. Dr. Hakan Boz
UŞAK ÜNİVERSİTESİ
Hizmet Pazarlaması, Pazarlama Araştırma Metodolojisi, Tüketici Davranışı

Hakan Boz is Assoc. Prof. at Usak University's School of Applied Sciences. He carries out research to better understand consumer and employee behaviour in real sectors, especially by using equipments such as Accelerometer, GSR, body temperature, Airflow (Breathing), Heart Rate, Eye Tracker, Facial Recognition, Glucometer, ECG , SPO2, Blood Pressure (sphygmomanometer), Electromyography , EEG and fMRI.

BY
Yüksek Lisans Barış Yılmaz
DÜZCE ÜNİVERSİTESİ
Pazarlama
Mehmet Öney
Doktora Mehmet Öney
DÜZCE ÜNİVERSİTESİ
Tüketici Davranışı, Yükseköğretimde Uluslararasılaşma, Pazarlama, Hizmet Pazarlaması

Yayın ve Danışma Kurulu

AB
Hizmet Pazarlaması
AJ
Prof. Dr. Avdhesh Jha
Smt. B. C. J. College of Education
Eğitim, Eğitim Felsefesi, Öğretmen Eğitimi ve Eğitimcilerin Mesleki Gelişimi, Eğitimin Felsefi ve Sosyal Temelleri, Eğitimin Psikolojik Temelleri , Eğitimde Program Geliştirme

Dr. Jha an author, poet, teacher, and a critic with an inclination towards societal development is a Professor and the Principal, Smt. B. C. J. College of Education. With ten doctoral scholars, being awarded the doctorate degree, the guide and mentor to Ph.D. aspirants, has presented several papers at national and international seminars and has a list of publications including books, articles and research papers with national and international publishers of repute. Having multi-language understanding ability, interest in teacher training, psychology, research methodology, creativity and human values, he accredits himself to prepare, design and introduce several new subjects in the curriculum of several reputed universities and institutes of national repute. He has written about more than 200 poetries in English and Hindi. Associated with institutes of national repute, he has organised seminars and workshops and delivered talks and lectures at various seminars, workshops etc.

BT
Prof. Dr. Bobir Tursunov
Tashkent State University of Economics
Ekonomi Politik Teorisi
ŞB
Prof. Dr. Şebnem Burnaz
İSTANBUL TEKNİK ÜNİVERSİTESİ
Pazarlama, Girişimcilik
KG
Prof. Dr. Kenan Güllü
ERCİYES ÜNİVERSİTESİ
Müşteri İlişkileri Yönetimi, Pazarlama İletişimi, Reklam, Sosyal Pazarlama, Tüketici Davranışı, Uluslararası Pazarlama, Turizm Pazarlaması, Dijital Pazarlama, Hizmet Pazarlaması
MG
Turizm, Dijital Pazarlama, Hizmet Pazarlaması, Pazarlama, Müşteri İlişkileri Yönetimi, İletişim ve Medya Çalışmaları
TH
Prof. Dr. Talha Harcar
Pennsylvania State University
Etkinlik Pazarlaması, Dijital Pazarlama, Endüstriyel Pazarlama, Pazarlama (Diğer)
ÖK
Prof. Dr. Özcan Kiliç
University of Wisconsin River Falls
Ürün ve Marka Yönetimi
YK
Prof. Dr. Yalçın Karagöz
DÜZCE ÜNİVERSİTESİ
İstatistiksel Analiz, Biyoistatistik
AE
Doç. Dr. Abdulhamit Eş
BOLU ABANT İZZET BAYSAL ÜNİVERSİTESİ
Çok Ölçütlü Karar Verme, İstatistiksel Analiz, Yöneylem Araştırması
Azamat Maksüdünov
Doç. Dr. Azamat Maksüdünov
KYRGYZ - TURKISH MANAS UNIVERSITY
Tüketici Davranışı, Girişimcilik, Hizmet Pazarlaması
Hakan Boz
Doç. Dr. Hakan Boz
UŞAK ÜNİVERSİTESİ
Hizmet Pazarlaması, Pazarlama Araştırma Metodolojisi, Tüketici Davranışı

Hakan Boz is Assoc. Prof. at Usak University's School of Applied Sciences. He carries out research to better understand consumer and employee behaviour in real sectors, especially by using equipments such as Accelerometer, GSR, body temperature, Airflow (Breathing), Heart Rate, Eye Tracker, Facial Recognition, Glucometer, ECG , SPO2, Blood Pressure (sphygmomanometer), Electromyography , EEG and fMRI.

HM
Doç. Dr. Hakan Tahiri Mutlu
ABANT İZZET BAYSAL ÜNİVERSİTESİ
Nicel Karar Yöntemleri, İstatistiksel Analiz
Doç. Dr. Halil İbrahim Şengün
DİCLE ÜNİVERSİTESİ
Pazarlama, Tüketici Davranışı
Şükran Karaca
Prof. Dr. Şükran Karaca
SİVAS CUMHURİYET ÜNİVERSİTESİ
Tüketici Davranışı
Yusuf Öcel
Prof. Dr. Yusuf Öcel
DÜZCE ÜNİVERSİTESİ
Dijital Pazarlama, Hizmet Pazarlaması, Tüketici Davranışı, Ürün ve Marka Yönetimi, Pazarlama

Pazarlama alanında çalışmalar yapmaktadır. Marka Yönetimi, Tüketici Davranışı, Hizmet Pazarlaması, Dijital Pazarlama, Girişimcilik, Sağlık kurumlarında Pazarlama, İletişim, Halkla İlişkiler.

LI
Dr. Logaiswari Indiran
Universiti Teknologi Malaysia (UTM)
Girişimcilik

Dr. Logaiswari Indiran graduated from University of Malaya with a Bachelor of Business Administration (Hons) in 1999. She earned Master of Education (Technical and Vocational) in 2002 and PhD (Management) from Universiti Technologi Malaysia (UTM) in 2018. She serves at the Department of Marketing and Entrepreneurship, Faculty of Management, UTM. Her area of research and interest are entrepreneurship, intellectual capital, business incubators, innovation management, and Business Model Canvas (BMC). Her passion and enthusiasm for entrepreneurship and innovation are evident in her lifelong achievements. She won the Expriex BMC ASEAN 2016, was a finalist in the International BMC (IBMC) 2016 in the United States, and received the Gold Award in the International Invention Innovation Competition in Canada (iCAN 2016). She was also a finalist in the Sasin Business Plan Competition in Bangkok in 2018. She earned the Gold Award in the Innovation Product Launching and Entrepreneurship Competition (INNOPLEN2019), and GOLD in the NALI 2021, 2022, and 2024. Dr. Logais has won as BEST NALI EDUCATOR award 2024. Dr. Logais is a Certified Trainer, an Alibaba Certified Global E-Commerce Talent Lecturer, and participated in the International Training Programme on Promoting Entrepreneurship and Innovation through Incubation in India for six weeks in 2017. She also holds a Professional Certificate in Entrepreneurial Education (3EP - Entrepreneurship Educators Enhancement). Recently, she collaborated with the University of Malaya on various fundamental and applied science grants. Her accolades include the Merit Thesis Award, a Certificate of Excellence for her PhD Thesis, the Best Student Award in the PhD Management category, and the MTDC Innovation Book Prize Award for her doctoral work. Additionally, she has won best paper awards at several conferences. Her dedication to innovation has made her a valued mentor for start-ups. Moreover, she has been a mentor, trainer in her field, and keynote speaker in numerous countries, including China, India, the Philippines, and Turkey on entrepreneurship, innovation capability, business models, and intellectual capital. 

MG
Prof. Dr. Mustafa Gülmez
sivas cumhuriyet üniversitesi
Hizmet Pazarlaması, Dijital Pazarlama

Dergi Sekreteri

Mehmet Yavuzaslan
Yüksek Lisans Mehmet Yavuzaslan
Gençlik ve Spor Bakanlığı
Spor ve Dinlence İşletmeciliği
Son Güncelleme Zamanı: 25 July 2026