Araştırma Makalesi
BibTex RIS Kaynak Göster
Yıl 2022, Cilt: 19 Sayı: 46, 289 - 297, 30.03.2022
https://doi.org/10.26466/opusjsr.1091941

Öz

Kaynakça

  • Akın, A (2007). Özgüven ölçeğinin geliştirilmesi ve psikometrik özellikleri. Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi, 7(2), 167-176.
  • Argan, M., & Tokay-Argan, M. (2018). Fomsumerism: A theoretical framework. International Journal of Marketing Studies, 10(2), 109-117.
  • Atalar, S. (2019). Sosyal medya bağımlılık düzeyinin gösterişçi tüketim eğilimleri üzerine etkisinin tespiti. Yayımlanmamış Yüksek Lisans Tezi. Osmaniye Korkut Ata Üniversitesi, Sosyal Bilimler Enstitüsü, İşletme Ana Bilim Dalı.
  • Baker, A. M., Moschis, G. P., Ong, F. S., & Pattanapanyasat, R. P. (2013). Materialism and life satisfaction: The role of stress and religiosity. Journal of Consumer Affairs, 47(3), 548-563.
  • Barzoki, M. H., Tavakol, M., & Vahidnia, A. (2014). Effects of sexual objectification on conspicuous consumption and materialism. Sexuality Research and Social Policy, 11(2), 153-162. Festinger, L. (1954). A theory of social comparison processes. Human relations, 7(2), 117-140.
  • Fontes, A., & Fan, J. X. (2006). The effects of ethnic identity on household budget allocation to status conveying goods. Journal of Family and Economic Issues, 27(4), 643-663.
  • Gao, L., Wheeler, S. C., & Shiv, B. (2009). The “shaken self”: Product choices as a means of restoring self-view confidence. Journal of Consumer Research, 36(1), 29-38.
  • Hammad, H., & El-Bassiouny, N. (2018). 'I shop therefore I am': social and psychological transformations in conspicuous consumption. Luxury Research Journal, 1(4), 303-324.
  • Karasar, N. (2009). Bilimsel araştırma yöntemi (20.Basım). Ankara: Nobel Yayın Dağıtım.
  • Kotler, P., & Keller, K. L. (2016). Marketing management. Edinburgh: Pearson Education, Inc.
  • Legendre, T. S., Jo, Y. H., Han, Y. S., Kim, Y. W., Ryu, J. P., Jang, S. J., & Kim, J. (2019). The impact of consumer familiarity on edible insect food product purchase and expected liking: The role of media trust and purchase activism. Entomological Research, 49(4), 158-164.
  • Lehdonvirta, V. (2010). Online spaces have material culture: goodbye to digital post-materialism and hello to virtual consumption. Media, Culture & Society, 32(5), 883-889.
  • O’Cass, A., & Frost, H. (2002). Status brands: Examining the effects of non‐product‐related brand associations on status and conspicuous consumption. Journal of Product and Brand Management, 11(2), 67–88.
  • Qattan, J., & Al Khasawneh, M. (2020). The Psychological Motivations of Online Conspicuous Consumption: A Qualitative Study. International Journal of E-Business Research (IJEBR), 16(2), 1-16.
  • Sivanathan, N., & Pettit, N. C. (2010). Protecting the self through consumption: Status goods as affirmational commodities. Journal of Experimental Social Psychology, 46(3), 564-570.
  • Sklair, L. (1998). The transnational capitalist class and global capitalism: the case of the tobacco industry. Political Power and Social Theory, 12, 3-44.
  • Thoumrungroje, A. (2014). The influence of social media intensity and EWOM on conspicuous consumption. Procedia-Social and Behavioral Sciences, 148, 7-15.
  • Truong, Y., & McColl, R. (2011). Intrinsic motivations, self-esteem, and luxury goods consumption. Journal of Retailing and Consumer Services, 18(6), 555-561.
  • Veblen, T. (1899). Mr. Cummings's Strictures on" The Theory of the Leisure Class". Journal of Political Economy, 8(1), 106-117.
  • Wang, Y., & Griskevicius, V. (2014). Conspicuous consumption, relationships, and rivals: Women's luxury products as signals to other women. Journal of consumer research, 40(5), 834-854.
  • Widjajanta, B., Senen, S. H., Masharyono, M., Lisnawati, L., & Anggraeni, C. P. (2018). The impact of social media usage and self-esteem on conspicuous consumption: Instagram user of Hijabers Community Bandung member. International Journal of eBusiness and eGovernment Studies, 10(2), 1-13.

The Relationship Between Women's Self-Confidence, and Conspicuous Consumption Tendency on Social Media

Yıl 2022, Cilt: 19 Sayı: 46, 289 - 297, 30.03.2022
https://doi.org/10.26466/opusjsr.1091941

Öz

This study aims to examine the relationship between women's self-confidence and conspicuous consumption tendency on social media. The research was designed in a relational screening model. The study sample consists of 311 university students reached by a simple random sampling method. A questionnaire form was used to collect data in the research. The questionnaire form consists of a demographic information form, self-confidence scale, and conspicuous consumption scale. Within the scope of the study, descriptive statistical analyses, correlation analyses, regression analyses, t-tests and ANOVA analyses were conducted. As a result of the analyses, it has been determined that self-confidence has negative and significant effects on conspicuous consumption. In addition, it has been determined that self-confidence differs significantly according to marital status, and income and conspicuous consumption differs significantly according to marital status. In terms of firms and policymakers, the self-confidence of individuals has been concluded that it is an essential factor that determines the purchasing behavior of consumers. In this context, another crucial point is that individuals with high self-confidence have relatively fewer demands for conspicuous consumption.

Kaynakça

  • Akın, A (2007). Özgüven ölçeğinin geliştirilmesi ve psikometrik özellikleri. Abant İzzet Baysal Üniversitesi Eğitim Fakültesi Dergisi, 7(2), 167-176.
  • Argan, M., & Tokay-Argan, M. (2018). Fomsumerism: A theoretical framework. International Journal of Marketing Studies, 10(2), 109-117.
  • Atalar, S. (2019). Sosyal medya bağımlılık düzeyinin gösterişçi tüketim eğilimleri üzerine etkisinin tespiti. Yayımlanmamış Yüksek Lisans Tezi. Osmaniye Korkut Ata Üniversitesi, Sosyal Bilimler Enstitüsü, İşletme Ana Bilim Dalı.
  • Baker, A. M., Moschis, G. P., Ong, F. S., & Pattanapanyasat, R. P. (2013). Materialism and life satisfaction: The role of stress and religiosity. Journal of Consumer Affairs, 47(3), 548-563.
  • Barzoki, M. H., Tavakol, M., & Vahidnia, A. (2014). Effects of sexual objectification on conspicuous consumption and materialism. Sexuality Research and Social Policy, 11(2), 153-162. Festinger, L. (1954). A theory of social comparison processes. Human relations, 7(2), 117-140.
  • Fontes, A., & Fan, J. X. (2006). The effects of ethnic identity on household budget allocation to status conveying goods. Journal of Family and Economic Issues, 27(4), 643-663.
  • Gao, L., Wheeler, S. C., & Shiv, B. (2009). The “shaken self”: Product choices as a means of restoring self-view confidence. Journal of Consumer Research, 36(1), 29-38.
  • Hammad, H., & El-Bassiouny, N. (2018). 'I shop therefore I am': social and psychological transformations in conspicuous consumption. Luxury Research Journal, 1(4), 303-324.
  • Karasar, N. (2009). Bilimsel araştırma yöntemi (20.Basım). Ankara: Nobel Yayın Dağıtım.
  • Kotler, P., & Keller, K. L. (2016). Marketing management. Edinburgh: Pearson Education, Inc.
  • Legendre, T. S., Jo, Y. H., Han, Y. S., Kim, Y. W., Ryu, J. P., Jang, S. J., & Kim, J. (2019). The impact of consumer familiarity on edible insect food product purchase and expected liking: The role of media trust and purchase activism. Entomological Research, 49(4), 158-164.
  • Lehdonvirta, V. (2010). Online spaces have material culture: goodbye to digital post-materialism and hello to virtual consumption. Media, Culture & Society, 32(5), 883-889.
  • O’Cass, A., & Frost, H. (2002). Status brands: Examining the effects of non‐product‐related brand associations on status and conspicuous consumption. Journal of Product and Brand Management, 11(2), 67–88.
  • Qattan, J., & Al Khasawneh, M. (2020). The Psychological Motivations of Online Conspicuous Consumption: A Qualitative Study. International Journal of E-Business Research (IJEBR), 16(2), 1-16.
  • Sivanathan, N., & Pettit, N. C. (2010). Protecting the self through consumption: Status goods as affirmational commodities. Journal of Experimental Social Psychology, 46(3), 564-570.
  • Sklair, L. (1998). The transnational capitalist class and global capitalism: the case of the tobacco industry. Political Power and Social Theory, 12, 3-44.
  • Thoumrungroje, A. (2014). The influence of social media intensity and EWOM on conspicuous consumption. Procedia-Social and Behavioral Sciences, 148, 7-15.
  • Truong, Y., & McColl, R. (2011). Intrinsic motivations, self-esteem, and luxury goods consumption. Journal of Retailing and Consumer Services, 18(6), 555-561.
  • Veblen, T. (1899). Mr. Cummings's Strictures on" The Theory of the Leisure Class". Journal of Political Economy, 8(1), 106-117.
  • Wang, Y., & Griskevicius, V. (2014). Conspicuous consumption, relationships, and rivals: Women's luxury products as signals to other women. Journal of consumer research, 40(5), 834-854.
  • Widjajanta, B., Senen, S. H., Masharyono, M., Lisnawati, L., & Anggraeni, C. P. (2018). The impact of social media usage and self-esteem on conspicuous consumption: Instagram user of Hijabers Community Bandung member. International Journal of eBusiness and eGovernment Studies, 10(2), 1-13.
Toplam 21 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Research Articles
Yazarlar

Hasan Selçuk Eti Bu kişi benim 0000-0002-3792-697X

Erken Görünüm Tarihi 25 Mart 2022
Yayımlanma Tarihi 30 Mart 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 19 Sayı: 46

Kaynak Göster

APA Eti, H. S. (2022). The Relationship Between Women’s Self-Confidence, and Conspicuous Consumption Tendency on Social Media. OPUS Journal of Society Research, 19(46), 289-297. https://doi.org/10.26466/opusjsr.1091941