Araştırma Makalesi
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ÜLKELERE GÖRE MİCHELİN YILDIZLI RESTORANLARIN ALGILANMASI

Yıl 2018, Cilt: 10 Sayı: 2, 105 - 112, 31.12.2018

Serkan Bertan , Serap Alkaya

Öz

Bu çalışmada, michelin yıldızlı restoranlara yönelik değer, atmosfer, hizmet ve
yemek algılarının işletmelerin bulunduğu ülkeye göre farklılık gösterip
göstermediği araştırılmıştır. Amerika, İngiltere, İrlanda, Fransa, İspanya, İtalya
ve Japonya’da bulunan michelin yıldızlı restoranlarda, Çin’de bulunan michelin
yıldızlı restoranlara göre değer, atmosfer, hizmet ve yemekler daha olumlu
değerlendirilmiştir. İspanya, İrlanda ve İngiltere’de bulunan michelin yıldızlı
restoranlarda, Fransa, Japonya, Amerika ve İtalya’da bulunan michelin yıldızlı
restoranlara göre değer algısı daha olumludur. İngiltere’de bulunan michelin
yıldızlı restoranlarda, İrlanda ve Japonya’da bulunan michelin yıldızlı
restoranlara göre atmosferin daha iyi olduğu belirtilmiştir. Fransa, İrlanda,
Japonya, İspanya, Amerika ve İtalya’da bulunan michelin yıldızlı restoranlara
göre İngiltere’de bulunan michelin yıldızlı restoranlarda hizmet kalitesinin iyi
olduğu belirtilmiştir.

Anahtar Kelimeler

Michelin Yıldızı Restoran Restoran İşletmeleri Yorumlar.

Kaynakça

  • Andaleeb, S. S., & Conway, C. (2006). Customer satisfaction in the restaurant Industry: an examination of the transaction-specific model. Journal of Services Marketing, 20(1), 3-11.
  • Anderson, C. (2012). The Impact of social media on lodging performance.Cornell Hospitality Report, 12(15), 4-11.
  • Aubke, F. (2014). Creative Hot Spots: A Network Analysis of German MichelinStarred Chefs, Creativity and Innovation Management, 23(1): 3-1
  • Bucak, T. ve Köse, Z.C. (2014). The Aplication of Michelin’s Star Standarts in Restaurant Business; Hamburg Le Canard Sample, Journal of Tourism and Hospitality Management, 2(2): 21-35.
  • Christensen, B. T. ve Pedersen, J. S. (2011). Evaluative Practices in Culinary Field -A Case of Restaurant Rankings, Copenhagen Business School, 2-20.
  • Floh, A., Koller, M., & Zauner, A. (2013). Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour.Journal of Marketing Management, 29(5-6), 646-670.
  • Hwang, J., & Zhao, J. (2010). Factors influencing customer satisfaction or dissatisfaction in the restaurant business using AnswerTree methodology. Journal of Quality Assurance in Hospitality & Tourism, 11(2), 93 –110
  • Johnson, C., Surlemont, B., Nicod, P. ve Revaz, F. (2005). Behind the Stars - A Concise Typology of Michelin Restaurants in Europe, Cornell Hotel and Restaurant Administration Quarterly, 46(2): 170-187.
  • Lu, X., Ba, S., Huang, L., & Feng, Y. (2013). Promotional Marketing or Word-ofMouth? Evidence from Online Restaurant Reviews. Information Systems Research, 24(3)
  • Lu, W., & Stepchenkova, S. (2012). Ecotourism experiences reported online: Classification of satisfaction attributes. Tourism Management, 33(3), 702-712.
  • Lu, Q., Xiao, L., & Ye, Q. (2012). Investigating the impact of online word-ofmouth on hotel sales with panel data. In Management Science and Engineering (ICMSE), 2012 International Conference on (pp. 3-9). IEEE.
  • Mauri, A. G., & Minazzi, R. (2013). Web reviews influence on expectations and purchasing intentions of hotel potential customers. International Journal of Hospitality Management, 34, 99-107.
  • Michelin Inspectors, (2010). The Secret History of Michelin Guide, Michelin North America.
  • Pan, B., MacLaurin, T., & Crotts, J. C. (2007). Travel blogs and the implications for destination marketing. Journal of Travel Research, 46(1), 35-45.
  • Papathanassis, A., & Knolle, F. (2011). Exploring the adoption and processing of online holiday reviews: A grounded theory approach. Tourism Management,32(2), 215-224.
  • Park, D. H., Lee, J., & Han, I. (2007). The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement. International Journal of Electronic Commerce, 11(4), 125-148.
  • Park, S., & Nicolau, J. L. (2015). Asymmetric effects of online consumer reviews. Annals of Tourism Research, 50, 67-83.
  • Sidali, K. L., Schulze, H., & Spiller, A. (2009, March). The Impact of Online Reviews on the Choice of Holiday Accommodations. Information and Communication Technologies in Tourism, 87-98
  • Snyder, W. ve Cotter, M. (1998). The Michelin Guide and Restaurant Pricing Strategies, Journal of Restaurant & Foodservice Marketing, Vol. 3(1): 51-67.
  • Soriano, D. R. (2002). Customers’ expectations factors in restaurants: The situation in Spain. International Journal of Quality and Reliability Management, 19(8/9), 1055–1068.
  • Sparks, B. A. and Browning, V. 2011. The Impact of online reviews on hotel booking intentions and perception of trust. Tourism Management, 32(6): 1310– 1323.
  • Statman, M. (2014). Behavioral Finance: Finance with Normal People, Borsa Istanbul Review, 14: 65-73
  • Taşdağıtıcı, E. (2016). “Yiyecek İçecek İşletmelerinde Sınıflandırma Sistemleri: Ankara’daki 1.Sınıf Restoran İşletmelerinin Algısına Yönelik Bir Uygulama”, Gazi Üniversitesi Sosyal Bilimler Enstitüsü, Yayınlanmamış Yüksek Lisans Tezi, Ankara.
  • Vermeulen, I. E., & Seegers, D. (2009). Tried and tested: The impact of online hotel reviews on consumer consideration. Tourism Management, 30(1), 123-127.
  • http://travel.michelin.co.uk/ekmps/shops/michelin1/resources/Other/red-guideabcs.pdf, Erişim tarihi: 21.09.2017)
  • https://www.andyhayler.com/michelin-history, Erişim tarihi: 22.09.2017

AN EVALUATION ACCORDING TO COUNTRY OF RESTAURANTS REVIEWS

Yıl 2018, Cilt: 10 Sayı: 2, 105 - 112, 31.12.2018

Serkan Bertan , Serap Alkaya

Öz

The aim of this study is to find out perceptions of consumers towards michelin
starred restaurants and the elements they mind while evaluating according to
country the Michelin starred restaurants. Value, atmosphere, service and food of
michelin starred restaurants in America, Britain, Ireland, France, Spain, Italy and
Japan was more positively when compared with michelin starred restaurants in
China. Considering the opinion about value, value of michelin starred restaurants
in Spain, Ireland and Britain had more positive approaches towards the value than
Michelin starred restaurants in France, Japan, America and Italy. The opinion of
Michelin starred restaurants in England about atmosphere was more positive than
those of Michelin starred restaurants in Ireland and Japan. The service of michelin
starred restaurants in France, Ireland, Japan, Spain, America and Italy were
positive than Michelin starred restaurants in England.

Anahtar Kelimeler

Michelin Star Restaurants Reviews.

Kaynakça

  • Andaleeb, S. S., & Conway, C. (2006). Customer satisfaction in the restaurant Industry: an examination of the transaction-specific model. Journal of Services Marketing, 20(1), 3-11.
  • Anderson, C. (2012). The Impact of social media on lodging performance.Cornell Hospitality Report, 12(15), 4-11.
  • Aubke, F. (2014). Creative Hot Spots: A Network Analysis of German MichelinStarred Chefs, Creativity and Innovation Management, 23(1): 3-1
  • Bucak, T. ve Köse, Z.C. (2014). The Aplication of Michelin’s Star Standarts in Restaurant Business; Hamburg Le Canard Sample, Journal of Tourism and Hospitality Management, 2(2): 21-35.
  • Christensen, B. T. ve Pedersen, J. S. (2011). Evaluative Practices in Culinary Field -A Case of Restaurant Rankings, Copenhagen Business School, 2-20.
  • Floh, A., Koller, M., & Zauner, A. (2013). Taking a deeper look at online reviews: The asymmetric effect of valence intensity on shopping behaviour.Journal of Marketing Management, 29(5-6), 646-670.
  • Hwang, J., & Zhao, J. (2010). Factors influencing customer satisfaction or dissatisfaction in the restaurant business using AnswerTree methodology. Journal of Quality Assurance in Hospitality & Tourism, 11(2), 93 –110
  • Johnson, C., Surlemont, B., Nicod, P. ve Revaz, F. (2005). Behind the Stars - A Concise Typology of Michelin Restaurants in Europe, Cornell Hotel and Restaurant Administration Quarterly, 46(2): 170-187.
  • Lu, X., Ba, S., Huang, L., & Feng, Y. (2013). Promotional Marketing or Word-ofMouth? Evidence from Online Restaurant Reviews. Information Systems Research, 24(3)
  • Lu, W., & Stepchenkova, S. (2012). Ecotourism experiences reported online: Classification of satisfaction attributes. Tourism Management, 33(3), 702-712.
  • Lu, Q., Xiao, L., & Ye, Q. (2012). Investigating the impact of online word-ofmouth on hotel sales with panel data. In Management Science and Engineering (ICMSE), 2012 International Conference on (pp. 3-9). IEEE.
  • Mauri, A. G., & Minazzi, R. (2013). Web reviews influence on expectations and purchasing intentions of hotel potential customers. International Journal of Hospitality Management, 34, 99-107.
  • Michelin Inspectors, (2010). The Secret History of Michelin Guide, Michelin North America.
  • Pan, B., MacLaurin, T., & Crotts, J. C. (2007). Travel blogs and the implications for destination marketing. Journal of Travel Research, 46(1), 35-45.
  • Papathanassis, A., & Knolle, F. (2011). Exploring the adoption and processing of online holiday reviews: A grounded theory approach. Tourism Management,32(2), 215-224.
  • Park, D. H., Lee, J., & Han, I. (2007). The effect of on-line consumer reviews on consumer purchasing intention: The moderating role of involvement. International Journal of Electronic Commerce, 11(4), 125-148.
  • Park, S., & Nicolau, J. L. (2015). Asymmetric effects of online consumer reviews. Annals of Tourism Research, 50, 67-83.
  • Sidali, K. L., Schulze, H., & Spiller, A. (2009, March). The Impact of Online Reviews on the Choice of Holiday Accommodations. Information and Communication Technologies in Tourism, 87-98
  • Snyder, W. ve Cotter, M. (1998). The Michelin Guide and Restaurant Pricing Strategies, Journal of Restaurant & Foodservice Marketing, Vol. 3(1): 51-67.
  • Soriano, D. R. (2002). Customers’ expectations factors in restaurants: The situation in Spain. International Journal of Quality and Reliability Management, 19(8/9), 1055–1068.
  • Sparks, B. A. and Browning, V. 2011. The Impact of online reviews on hotel booking intentions and perception of trust. Tourism Management, 32(6): 1310– 1323.
  • Statman, M. (2014). Behavioral Finance: Finance with Normal People, Borsa Istanbul Review, 14: 65-73
  • Taşdağıtıcı, E. (2016). “Yiyecek İçecek İşletmelerinde Sınıflandırma Sistemleri: Ankara’daki 1.Sınıf Restoran İşletmelerinin Algısına Yönelik Bir Uygulama”, Gazi Üniversitesi Sosyal Bilimler Enstitüsü, Yayınlanmamış Yüksek Lisans Tezi, Ankara.
  • Vermeulen, I. E., & Seegers, D. (2009). Tried and tested: The impact of online hotel reviews on consumer consideration. Tourism Management, 30(1), 123-127.
  • http://travel.michelin.co.uk/ekmps/shops/michelin1/resources/Other/red-guideabcs.pdf, Erişim tarihi: 21.09.2017)
  • https://www.andyhayler.com/michelin-history, Erişim tarihi: 22.09.2017
Toplam 26 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Araştırma Makalesi
Yazarlar

Serkan Bertan

Serap Alkaya

Yayımlanma Tarihi 31 Aralık 2018
Yayımlandığı Sayı Yıl 2018 Cilt: 10 Sayı: 2

Kaynak Göster

APA Bertan, S., & Alkaya, S. (2018). ÜLKELERE GÖRE MİCHELİN YILDIZLI RESTORANLARIN ALGILANMASI. Organizasyon Ve Yönetim Bilimleri Dergisi, 10(2), 105-112.
AMA Bertan S, Alkaya S. ÜLKELERE GÖRE MİCHELİN YILDIZLI RESTORANLARIN ALGILANMASI. Organizasyon ve Yönetim Bilimleri Dergisi. Aralık 2018;10(2):105-112.
Chicago Bertan, Serkan, ve Serap Alkaya. “ÜLKELERE GÖRE MİCHELİN YILDIZLI RESTORANLARIN ALGILANMASI”. Organizasyon Ve Yönetim Bilimleri Dergisi 10, sy. 2 (Aralık 2018): 105-12.
EndNote Bertan S, Alkaya S (01 Aralık 2018) ÜLKELERE GÖRE MİCHELİN YILDIZLI RESTORANLARIN ALGILANMASI. Organizasyon ve Yönetim Bilimleri Dergisi 10 2 105–112.
IEEE S. Bertan ve S. Alkaya, “ÜLKELERE GÖRE MİCHELİN YILDIZLI RESTORANLARIN ALGILANMASI”, Organizasyon ve Yönetim Bilimleri Dergisi, c. 10, sy. 2, ss. 105–112, 2018.
ISNAD Bertan, Serkan - Alkaya, Serap. “ÜLKELERE GÖRE MİCHELİN YILDIZLI RESTORANLARIN ALGILANMASI”. Organizasyon ve Yönetim Bilimleri Dergisi 10/2 (Aralık 2018), 105-112.
JAMA Bertan S, Alkaya S. ÜLKELERE GÖRE MİCHELİN YILDIZLI RESTORANLARIN ALGILANMASI. Organizasyon ve Yönetim Bilimleri Dergisi. 2018;10:105–112.
MLA Bertan, Serkan ve Serap Alkaya. “ÜLKELERE GÖRE MİCHELİN YILDIZLI RESTORANLARIN ALGILANMASI”. Organizasyon Ve Yönetim Bilimleri Dergisi, c. 10, sy. 2, 2018, ss. 105-12.
Vancouver Bertan S, Alkaya S. ÜLKELERE GÖRE MİCHELİN YILDIZLI RESTORANLARIN ALGILANMASI. Organizasyon ve Yönetim Bilimleri Dergisi. 2018;10(2):105-12.