YAVAŞ ŞEHİRLERDE YEREL HALKIN YER KİMLİĞİ VE TOPLULUĞA BAĞLILIKLARININ SÜRDÜRÜLEBİLİR TURİZM TUTUMLARINA ETKİSİ: SEFERİHİSAR’DA BİR ARAŞTIRMA

Yıl 2021, Sayı: 43, 117 - 138, 23.03.2021

Cemali Buzlukçu , Cevdet Avcıkurt

https://doi.org/10.30794/pausbed.753992

Cited By: 1

Öz

Yerel halk, bir bölgedeki turizm gelişiminden hem etkilenen hem de bu gelişim sürecini etkileyen bir unsurdur. Yerel halkın turizme yönelik olumlu algıları turizm gelişimine ve turistlere yönelik olumlu tutumlar doğururken, olumsuz algılar olumsuz tutumları beraberinde getirmektedir. Bu etkileşim ilgili alanyazında sosyal değişim teorisi, bütünleşik tehdit teorisi vb. gibi çeşitli kuramlar ile açıklanmaya çalışılmıştır. Bu çalışmada ise yer kimliği ve topluluğa bağlılık yaklaşımları esas alınmıştır. Kimlik kuramına dayanarak geliştirilmiş olan bu faktörler, bireyin kimlik bileşenlerinin davranışları üzerinde etkili olduğunu ileri sürmektedir. Bu açıdan ele alındığında, bir bölgedeki turizm faaliyetlerinin o bölgede yaşayan bireylerin kimliği ile uyumlu olup olmadığı ve bu durumun turizme yönelik algı ve tutumlar üzerindeki etkisi incelenmesi gereken bir konudur. Buradan hareketle araştırmanın amacı yerel halkın yer kimliğinin ve topluluğa bağlılığının, sürdürülebilir turizm tutumu üzerindeki etkisini ortaya çıkarmaktır. Seferihisar’da yaşayan ve kolayda örnekleme yöntemi ile tespit edilmiş 500 kişiden anket tekniği kullanılarak veri toplanmıştır. Veri toplama işlemi 2019 yılı Mayıs-Haziran ayları içerisinde yüz yüze görüşmeler sonucu gerçekleştirilmiştir. Yapılan analizler sonrası yerel halkın yer kimliğinin ve topluluğa bağlılığının sürdürülebilir turizme yönelik tutumları üzerinde anlamlı bir etkisinin olduğu tespit edilmiştir. Bölgede gelişen turizm faaliyetlerinin yerel halkın yer kimliği ve topluluğa bağlılığını destekleyici veya zarar vermeyecek uygulamalarla yürütülmesi önerilmektedir.

Anahtar Kelimeler

yer kimliği, topluluğa bağlılık, sürdürülebilir turizm tutumu, yerel halk

THE EFFECT OF RESİDENTS’ PLACE IDENTITY AND COMMUNITY ATTACHMENT ON SUSTAINABLE TOURISM ATTITUDE IN CITTASLOWS: A RESEARCH IN SEFERIHISAR

Öz

Resident appear as a factor that is both affected by the tourism development in a region and affects this development process. While the positive perceptions of the local people towards tourism give rise to positive attitudes towards tourism development and tourists, negative perceptions bring along negative attitudes. It has been tried to be explained with various theories such as social change theory, integrated threat theory, etc. In this study, place identity and community loyalty approaches are taken as basis. In this study, developed on the basis of identity theory, suggest that the individual has an impact on the behavior of identity components. From this point of view, whether tourism activities developing in a region are compatible with the identity of the individuals living in that region and the effect of this situation on the perceptions and attitudes towards tourism is an issue to be examined. From this point of view, the aim of the research is to reveal the effect of local people's place identity and commitment to the community on sustainable tourism attitude. Data were collected from 500 people living in Seferihisar and identified by convenience sampling using the survey technique. Data collection was carried out in May-June 2019 by face-to-face interviews. After the analyzes, it has been determined that the local people's commitment to the place identity and community has a significant effect on their attitudes towards sustainable tourism. It is recommended that the tourism activities developing in the region be carried out with practices that support or do not harm the local people's place identity and their loyalty to the community.

Anahtar Kelimeler

Place Identity, Community Attachment, Sustainable Torusim Attitude

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