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EFFECT OF LIFESTYLE ON DESTINATION ATTACHMENT: THE CASE OF OLYMPOS

Yıl 2021, Sayı: 47, 189 - 207, 02.11.2021

Melih Aydın , Şafak Ünüvar

https://doi.org/10.30794/pausbed.906894
Cited By: 1

Öz

Defining tourist profiles and segmenting the market according to certain criteria is an important step in order for tourist destinations to respond to rapidly changing tourist demands. One of these market segmentation techniques is known as psychographic segmentation. In the tourism market, psychographic segmentation is carried out by focusing on the demographic characteristics, lifestyle, values and psychological characteristics of tourists. Determining the tourist profile that lifestyle characteristics suit with the destination to be visited is important in identifying the target tourist audience of that destination. Thus, the relationship between the destination which character is matched with the target tourist audience and the tourist visiting that destination will become stronger over time. Thus, the tourist's attachment will be strengthened. This research was carried out in Olympos, located in the province of Antalya. In the research, it was aimed to determine the effect of lifestyle on destination attachment. The research was carried out by applying a questionnaire to 446 domestic tourists selected by the simple random sampling among tourists who visited Olympos between June and August 2019. The data were analyzed by regression and confirmatory factor analysis methods. According to the results of the research, the lifestyles of local tourists visiting Olympos affect their attachment to this destination. The results of the research reveal that the characteristics of the Olympos destination predominantly match up with the tourists who have the lifestyle characteristics of Experiencers, Makers and Thinkers.

Anahtar Kelimeler

Lifestyle VALS Destination Attachment Olympos

Kaynakça

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  • Bowlby, J. (1991). Attachment and loss: Sadness and Depression. New York: Basic Books.
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  • Campón-Cerro, A.M., Alves, H.M.B., ve Hernández-Mogollón, J.M. (2015). “Attachment as a Factor in Generating Satisfaction With, and Loyalty to, Rural Tourism Destinations”, Tourism & Management Studies, 11(1).
  • Camstra, R. (1996). “Commuting and Gender in a Lifestyle Perspective”, Urban Studies. 33(2), 283-300.
  • Cardinale, S., Nguyen, B., ve Melewar, T. (2016). “Place-based Brand Experience, Place Attachment and Loyalty”, Marketing Intelligence & Planning, 34(3), 302-317.
  • Chaplin, M. (1992). A Critical Evaluation of The Contribution of Psychographic Measures as Descriptor Variables in The Profiling of Market Segments For a Specific Industry. (Yayımlanmamış Doktora Tezi). Cape Town Üniversitesi, Cape Town.
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YAŞAM TARZININ DESTİNASYON AİDİYETİNE ETKİSİ: OLYMPOS ÖRNEĞİ

Yıl 2021, Sayı: 47, 189 - 207, 02.11.2021

Melih Aydın , Şafak Ünüvar

https://doi.org/10.30794/pausbed.906894
Cited By: 1

Öz

Turistik destinasyonların hızla değişen turist taleplerine yanıt verebilmesi için turist profillerinin tanımlanması ve pazarın belirli kriterlere göre bölümlenmesi önemli bir aşamadır. Bu pazar bölümleme tekniklerinden biri de psikografik bölümlemedir. Turizm pazarında psikografik bölümleme, turistlerin demografik özelliklerinin yanında yaşam tarzları, değerleri ve psikolojik özelliklerine odaklanılarak yapılmaktadır. Yaşam tarzı özellikleri, ziyaret edeceği destinasyon ile örtüşen turist profilinin belirlenmesi, o destinasyonun hedef turist kitlesinin tespiti adına önemlidir. Bu sayede, taşıdığı karakter hedef turist kitlesi ile eşleşen destinasyon ile orayı ziyaret eden turist arasındaki ilişki zamanla daha güçlü hale gelecek ve turistin aidiyeti pekişecektir. Bu araştırma, Antalya ili sınırlarında yer alan Olympos’ta gerçekleştirilmiştir. Araştırmada yaşam tarzının destinasyon aidiyeti üzerindeki etkisinin tespit edilmesi amaçlanmıştır. Araştırma, Haziran 2019 - Ağustos 2019 tarihleri arasında Olympos’u ziyaret eden yerli turistler arasından basit tesadüfi örneklem metodu ile seçilen 446 yerli turiste, yüz yüze anket uygulanarak gerçekleştirilmiştir. Veriler, regresyon ve doğrulayıcı faktör analizi yöntemi ile analiz edilmiştir. Araştırmanın sonuçlarına göre Olympos’u ziyaret eden yerli turistlerin yaşam tarzları Olympos destinasyonuna yönelik aidiyetlerini etkilemektedir. Araştırma sonuçları, Olympos destinasyonunun taşıdığı özelliklerin ağırlıkla Deneyimciler, Yapıcılar ve Düşünürler yaşam tarzı özellikleri gösteren turistlerle örtüştüğünü ortaya koymaktadır.

Anahtar Kelimeler

Yaşam Tarzı VALS Destinasyon Aidiyeti Olympos

Kaynakça

  • Antalya İl Kültür ve Turizm Müdürlüğü (2019). Müzeler ve Ören Yerleri. (05.05.2019). http://www.antalyakulturturizm.gov.tr/TR-175446/muzeler-ve-oren-yerleri.html
  • Ashworth, G., ve Voogd, H. (1991). “Can Places be Sold for Tourism?”, (Ed: Gregory Ashworth ve Brian Goodall). Marketing Tourism Places, London: Routledge.
  • Bakhtadze, E. (2018). “Georgian Consumers’ Behavior in Tourism and Market Segmentation Vals System”, Globalization and Business. No: 5
  • Beydağları Sahil Milli Parkı (2019). Beydağları (Olympos) Sahil Milli Parkı (22.04.2019). http://beydaglari.tabiat.gov.tr
  • Bowlby, J. (1982). Attachment and Loss: Separation- Anxiety and Anger. New York: Basic Books.
  • Bowlby, J. (1991). Attachment and loss: Sadness and Depression. New York: Basic Books.
  • Bricker, K. S., ve Kerstetter, D. L. (2000). “Level of Specialization and Place Attachment: An Exploratory Study of Whitewater Recreationists”, Leisure Sciences, 22(4), 233–257.
  • Buonincontri, P., Marasco, A., ve Ramkissoon H. (2017). “Visitors’ Experience, Place Attachment and Sustainable Behaviour at Cultural Heritage Sites: A Conceptual Framework”, Sustainability. 9 (1112), 1-19.
  • Campón-Cerro, A.M., Alves, H.M.B., ve Hernández-Mogollón, J.M. (2015). “Attachment as a Factor in Generating Satisfaction With, and Loyalty to, Rural Tourism Destinations”, Tourism & Management Studies, 11(1).
  • Camstra, R. (1996). “Commuting and Gender in a Lifestyle Perspective”, Urban Studies. 33(2), 283-300.
  • Cardinale, S., Nguyen, B., ve Melewar, T. (2016). “Place-based Brand Experience, Place Attachment and Loyalty”, Marketing Intelligence & Planning, 34(3), 302-317.
  • Chaplin, M. (1992). A Critical Evaluation of The Contribution of Psychographic Measures as Descriptor Variables in The Profiling of Market Segments For a Specific Industry. (Yayımlanmamış Doktora Tezi). Cape Town Üniversitesi, Cape Town.
  • Chen, N.C., Dwyer, L., ve Firth, T. (2014). “Conceptualization and Measurement of Dimensionality of Place Attachment”, Tourism Analysis, 19, 323–338.
  • Chen, C.F., Leask, A., ve Phou, S. (2016). “Symbolic, Experiential and Functional Consumptions of Heritage Tourism Destinations: The Case of Angkor World Heritage Site”, Cambodia. International Journal of Tourism Research. 18, 602–611.
  • Çokluk, Ö., Şekercioğlu, G., ve Büyüköztürk, Ş. (2012). Sosyal Bilimler İçin Çok Değişkenli İstatistik: SPSS ve LİSREL Uygulamaları. Ankara: Pegem Akademi.
  • Dolnicar, S. (2008). “Market Segmentation in Tourism”, (Ed: Arch G. Woodside, & Drew Martin). Tourism Management: Analysis, Behaviour and Strategy, Cambridge: CAB International, 129-150.
  • Döner Sermaye İşletmesi Genel Müdürlüğü (2019). (05.05.2019). https://www.dosim.gov.tr
  • Dwyer, L., Chen, N.C., ve Lee, J.J. (2019). “The Role of Place Attachment in Tourism Research”, Journal of Travel & Tourism Marketing, 36 (5), 645-652.
  • Farnum, J., Hall, T., ve Kruger, L. (2005). Sense of Place in Natural Resource Recreation and Tourism: An Evaluation and Assessment of Research Findings. Portland, OR: USDA Pacific Northwest Research Station.
  • George, D., ve Mallery, M. (2010). Using SPSS for Windows Step by Step: A Simple Guide and Reference. Boston, MA: Allyn & Bacon.
  • Giuliani, M. V. (2003). “Theory of Attachment and Place Attachment”, (Ed: Mirilia Bonnes, Terence Lee, and Marino Bonaiuto). Psychological Theories for Environmental Issues, 137-170. New York: Ashgate Publishing.
  • Göktaş, B., ve Tarakçı, İ.E. (2018). “Yaşam Tarzlarının Satın Alma Kararları Üzerindeki Etkisi: Karşılaştırmalı Bir Alan Araştırması”, (Ed: Abidin Temizer ve Yaşar Baytal). Sosyal Bilimlerde Yeni Yönelimler 5. İktisat, 325-357.
  • Gross, M.J., ve Brown, G. (2006). “Tourism Experiences in a Lifestyle Destination Setting: The Roles of Involvement and Place Attachment”, Journal of Business Research, 59 (2006), 696–700.
  • Gürbüz, S., ve Şahin, F. (2016). Sosyal Bilimlerde Araştırma Yöntemleri: Felsefe, Yöntem, Analiz, Ankara: Seçkin Yayıncılık.
  • Halpenny, E. A. (2006). Environmental Behaviour, Place Attachment and Park Visitation: A Case Study of Visitors to Point Pele National Park. (Yayımlanmamış Doktora Tezi). Waterloo Üniversitesi, Waterloo.
  • Hammitt, W.E., Backlund, E.A., ve Bixler, R.D. (2006). “Place Bonding for Recreation Places: Conceptual and Empirical Development”, Leisure Studies, 25(1), 17-41.
  • Hamşıoğlu, B. (2015). “Fast Food Ürünleri Satın Alan Tüketicilerin Yaşam Tarzlarını Belirlemeye Yönelik Bir Uygulama”, Uluslararası İktisadi ve İdari İncelemeler Dergisi, 1(11), 17-34.
  • Hidalgo, M. C., ve Hernandez, B. (2001). “Place Attachment: Conceptual and Empirical Questions”, Journal of Environmental Psychology, 21(3), 273-281.
  • Horley, J., Carroll, B., ve Little, B. R. (1988). “A Typology of Lifestyles”, Social Indicators Research, 20(4), 383-398.
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  • Proshansky, H. M., Fabian, A. K., ve Kaminoff, R. (1983). “Place-identity: Physical World Socialization of the Self”, Journal of Environmental Psychology, 3, 57-83.
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  • Reitsamer, B.F., Bruner-Sperdin, A., ve Stokburger-Sauer, N.E. (2016). “Destination Attractiveness and Destination Attachment: The Mediating Role of Tourists' Attitude”, Tourism Management Perspectives. 19 (2016), 93–101.
  • Relph, E. (1976). Place and Placelessness, London: Pion Limited.
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  • Among Tourism Actors in the Jukkasjärvi Area of Northern Sweden”, Scandinavian Journal of Hospitality and Tourism, 18(1), 542-559.
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  • Su, L., Huang, Y., ve Hsu, M. (2018) “Unraveling the Impact of Destination Reputation on Place Attachment and Behavior Outcomes Among Chinese Urban Tourists”, Journal of Hospitality and Tourism Insights. 1(4), 290-308.
  • Şencan, H. (2005). Sosyal ve Davranışsal Ölçümlerde Güvenirlik ve Geçerlilik. Ankara: Seçkin Yayınevi.
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  • Williams, D.R., ve Roggenbuck, J.W. (1989). “Measuring Place Attachment: Some Preliminary Results”, Outdoor Planning and Management NRPA Symposium on Leisure Research, San Antonio, Texas. October 20-22, 1989.
  • Williams, D.R., ve Vaske, J.J., (2003). “The Measurement of Place Attachment: Validity and Generalizability of a Psychometric Approach”, Forest Science 49(6), 830–840.
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  • Yaşlıoğlu, M. (2017). Sosyal Bilimlerde Faktör Analizi ve Geçerlilik: Keşfedici ve Doğrulayıcı Faktör Analizlerinin Kullanılması, İstanbul Üniversitesi İşletme Fakültesi Dergisi. 46, 74-85.
  • Yeh, S., Chen, C., ve Liu, Y. (2012). “Nostalgic Emotion, Experiential Value, Destination Image, and Place Attachment of Cultural Tourists”, Advances in Hospitality and Leisure, 8, 167-187.
  • Yılmazdoğan, O. C. (2017). Destinasyon Aidiyeti ve Öncüllerinin Destinasyon Sadakati Üzerindeki Etkisi, (Yayımlanmamış Doktora Tezi). Osmangazi Üniversitesi, Sosyal Bilimler Enstitüsü, Eskişehir.
  • Yüksel, A., Yüksel, F., ve Bilim, Y. (2010). “Destination Attachment: Effects on Customer Satisfaction and Cognitive, Affective and Conative Loyalty”, Tourism Management, 31, 274–284.
Toplam 91 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular Turizm (Diğer)
Bölüm Makaleler
Yazarlar

Melih Aydın 0000-0003-1488-9325

Şafak Ünüvar 0000-0001-9177-8704

Yayımlanma Tarihi 2 Kasım 2021
Kabul Tarihi 13 Haziran 2021
Yayımlandığı Sayı Yıl 2021 Sayı: 47

Kaynak Göster

APA Aydın, M., & Ünüvar, Ş. (2021). YAŞAM TARZININ DESTİNASYON AİDİYETİNE ETKİSİ: OLYMPOS ÖRNEĞİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi(47), 189-207. https://doi.org/10.30794/pausbed.906894
AMA Aydın M, Ünüvar Ş. YAŞAM TARZININ DESTİNASYON AİDİYETİNE ETKİSİ: OLYMPOS ÖRNEĞİ. PAUSBED. Kasım 2021;(47):189-207. doi:10.30794/pausbed.906894
Chicago Aydın, Melih, ve Şafak Ünüvar. “YAŞAM TARZININ DESTİNASYON AİDİYETİNE ETKİSİ: OLYMPOS ÖRNEĞİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy. 47 (Kasım 2021): 189-207. https://doi.org/10.30794/pausbed.906894.
EndNote Aydın M, Ünüvar Ş (01 Kasım 2021) YAŞAM TARZININ DESTİNASYON AİDİYETİNE ETKİSİ: OLYMPOS ÖRNEĞİ. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 47 189–207.
IEEE M. Aydın ve Ş. Ünüvar, “YAŞAM TARZININ DESTİNASYON AİDİYETİNE ETKİSİ: OLYMPOS ÖRNEĞİ”, PAUSBED, sy. 47, ss. 189–207, Kasım 2021, doi: 10.30794/pausbed.906894.
ISNAD Aydın, Melih - Ünüvar, Şafak. “YAŞAM TARZININ DESTİNASYON AİDİYETİNE ETKİSİ: OLYMPOS ÖRNEĞİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi 47 (Kasım 2021), 189-207. https://doi.org/10.30794/pausbed.906894.
JAMA Aydın M, Ünüvar Ş. YAŞAM TARZININ DESTİNASYON AİDİYETİNE ETKİSİ: OLYMPOS ÖRNEĞİ. PAUSBED. 2021;:189–207.
MLA Aydın, Melih ve Şafak Ünüvar. “YAŞAM TARZININ DESTİNASYON AİDİYETİNE ETKİSİ: OLYMPOS ÖRNEĞİ”. Pamukkale Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, sy. 47, 2021, ss. 189-07, doi:10.30794/pausbed.906894.
Vancouver Aydın M, Ünüvar Ş. YAŞAM TARZININ DESTİNASYON AİDİYETİNE ETKİSİ: OLYMPOS ÖRNEĞİ. PAUSBED. 2021(47):189-207.

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