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ADAPTATION OF THE E-LEARNING SERVICE QUALITY SCALE TO TURKISH: VALIDITY AND RELIABILITY STUDY

Yıl 2022, Cilt: 15 Sayı: 3, 681 - 712, 30.09.2022

Öz

The spread of higher education institutions, the differentiation of students’ demands and expectations, the increasing importance of education on the internet, and the increasingly diversified education and training techniques grew the integration of technology with teaching and have led to the creation of various innovative education methods. E-learning, which has become a necessity, has become a part of today’s academic world, especially in the face of current conditions. It has a critical role in issues such as measuring the service quality of educational institutions, regarding competition and determining the evaluations of the individuals using the service about the system, gaining competitive advantage, and creating satisfaction. This study aims to demonstrate the validity and reliability of the “E-Learning Service Quality Scale” developed by Pham et al. (2019a) by adapting it to Turkish. It is expected that the findings of this study will contribute to the literature regarding providing an up-to-date scale to measure the e-learning service quality of higher education institutions.

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E-ÖĞRENME HİZMET KALİTESİ ÖLÇEĞİNİN TÜRKÇEYE UYARLANMASI: GEÇERLİK VE GÜVENİRLİK ÇALIŞMASI

Yıl 2022, Cilt: 15 Sayı: 3, 681 - 712, 30.09.2022

Öz

Yükseköğretim kurumlarının yaygınlaşması, öğrencilerin istek ve beklentilerinin farklılaşması, internet ortamında eğitimin öneminin artması, eğitim ve öğretim tekniklerinin giderek çeşitlenmesi teknolojinin öğretimle bütünleşmesini artırmış ve çeşitli yenilikçi eğitim yöntemlerinin ortaya çıkmasına neden olmuştur. Bir zorunluluk haline gelen e-öğrenme, özellikle bugünün koşullarında akademik dünyanın ayrılmaz bir parçası haline gelmiştir. Eğitim kurumlarının hizmet kalitesinin rekabet açısından ölçülmesi ve hizmeti kullanan bireylerin sistemle ilgili değerlendirmelerinin belirlenmesi, rekabet avantajı elde edilmesi ve memnuniyet yaratılması gibi konularda kritik bir role sahiptir. Bu çalışma, Pham ve arkadaşları (2019a) tarafından geliştirilen “E-Öğrenme Hizmet Kalitesi” ölçeğinin Türkçeye uyarlanarak geçerlik ve güvenirliğini ortaya koymayı amaçlamaktadır. Bu çalışmadan elde edilecek bulguların, yükseköğretim kurumlarının e-öğrenme hizmet kalitesini ölçmek için güncel bir ölçme aracı sağlaması açısından literatüre katkı sağlaması beklenmektedir.

Kaynakça

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  • Peltier, J.W., Schibrowsky, J.A., Drago, W., (2007). The interdependence of the factors influencing the perceived quality of the online learning experience: a causal model. Journal of Marketing Education. 29 (2), 140-153. https://doi.org/10.1177/0273475307302016
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  • Pham, L., Williamson, S., & Berry, R. (2018). Student perceptions of e-learning service quality, e-satisfaction, and e-loyalty. International Journal of Enterprise Information Systems (IJEIS), 14(3), 19-40. https://doi.org/10.4018/IJEIS.2018070102
  • Polit, D.F., Beck, C.T. & Hungler, B.P. (2001), Essentials of Nursing Research: Methods, Appraisal and Utilization. 5th Ed., Philadelphia: Lippincott Williams & Wilkins.
  • Purwati, A. A., Pratiwi, N. J., Hamzah, M. L., & Nyoto, N. (2022). The Effect Of Service Quality And Academic Information Systems Quality On Student’s Satisfaction. International Journal of Economics Development Research (IJEDR), 3(1), 51-70. https://doi.org/10.37385/ijedr.v3i1.400
  • Rubio, D. M., Berg-Weger, M., Tebb, S. S., Lee, E. S., & Rauch, S. (2003). Objectifying content validity: Conducting a content validity study in social work research. Social work research, 27(2), 94-104. https://doi.org/10.1093/swr/27.2.94
  • Satuti, J. R., Sunaryanto, S., & Nuris, D. M. R. (2020). Does student satisfaction mediate the correlation between e-learning service quality, academic engagement and academic achievement? JABE (Journal Of Accountıng And Busıness Educatıon), 5(1), 38-53. http://dx.doi.org/10.26675/jabe.v5i1.12699
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  • Shahzad, A., Hassan, R., Aremu, A. Y., Hussain, A., & Lodhi, R. N. (2021). Effects of COVID-19 in E-learning on higher education institution students: the group comparison between male and female. Quality & quantity, 55(3), 805-826. https://doi.org/10.1007/s11135-020-01028-z
  • Sousa, V. D., & Rojjanasrirat, W. (2011). Translation, adaptation and validation of instruments or scales for use in cross‐cultural health care research: a clear and user‐friendly guideline. Journal of evaluation in clinical practice, 17(2), 268-274. https://doi.org/10.1111/j.1365-2753.2010.01434.x
  • Srikanthan, G., & Dalrymple, J. (2003). Developing alternative perspectives for quality in higher education. International Journal of Educational Management. 17(3), 126-136. https://doi.org/10.1108/09513540310467804
  • Stodnick, M., & Rogers, P. (2008). Using SERVQUAL to measure the quality of the classroom experience. Decision Sciences Journal of Innovative Education, 6(1), 115-133. https://doi.org/10.1111/j.1540-4609.2007.00162.x
  • Sultan, P., & Wong, H. Y. (2010). Service quality in higher education–a review and research agenda. International Journal of Quality and Service Sciences. 2(2), 259-272. https://doi.org/10.1108/17566691011057393
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  • Tan, K. C., & Kek, S. W. (2004). Service quality in higher education using an enhanced SERVQUAL approach. Quality in higher education, 10(1), 17-24. https://doi.org/10.1080/1353832242000195032
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  • Wolfinbarger, M. F., & Gilly, M. C. (2002). ETailQ: Dimensionalization, measuring and predicting Etail quality. Journal of Retailing, 79(3), 183–198. https://doi.org/10.1016/S0022-4359(03)00034-4
  • Yang, Z., Cai, S., Zhou, Z., & Zhou, N. (2005). Development and validation of an instrument to measure user perceived service quality of information presenting web portals. Information & management, 42(4), 575-589. https://doi.org/10.1016/j.im.2004.03.001
  • Yang, Z., Jun, M., & Peterson, R. T. (2004). Measuring customer perceived online serevice quality: Scale development and managerial implications. International Journal of Operations & Production Management, 24(11), 1149–1174. https://doi.org/10.1108/01443570410563278
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  • Yoo, B., Donthu, N., (2001). Developing a scale to measure the perceived quality of an internet shopping site (SITEQUAL). Quarterly Journal of Electronic Commerce 2(1), 31–45. https://sites.hofstra.edu/boonghee-yoo/wp-content/uploads/sites/32/2019/08/2001_QJEC_SITEQUAL.pdf
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Toplam 101 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular İşletme
Bölüm Araştırma Makaleleri
Yazarlar

Selçuk Efe Küçükkambak 0000-0001-6633-1492

Bahman Huseynlı 0000-0001-8139-3712

Melek Süler Bu kişi benim 0000-0001-8962-9013

Yayımlanma Tarihi 30 Eylül 2022
Gönderilme Tarihi 7 Nisan 2022
Yayımlandığı Sayı Yıl 2022 Cilt: 15 Sayı: 3

Kaynak Göster

APA Küçükkambak, S. E., Huseynlı, B., & Süler, M. (2022). ADAPTATION OF THE E-LEARNING SERVICE QUALITY SCALE TO TURKISH: VALIDITY AND RELIABILITY STUDY. Pazarlama Ve Pazarlama Araştırmaları Dergisi, 15(3), 681-712.