Taraftar Etkileşimi Ölçeği’nin Türkçeye Uyarlanması: Geçerlik ve Güvenirlik Çalışması

Öz

Spor taraftarlığı, sadece takım desteğiyle sınırlı kalmayıp bireyin sosyal kimliğinin, aidiyet duygusunun ve gönüllü katılım davranışlarının şekillendiği çok boyutlu bir yapıyı temsil eder. Taraftarların kulüple olan etkileşimlerini kapsayıcı biçimde değerlendirebilecek araçların varlığı, alanyazın açısından önemli bir gereklilik olarak öne çıkmaktadır. Bu bağlamda araştırmanın amacı “Taraftar Etkileşimi Ölçeği’nin (TEÖ)” Türkçe formunun geçerlik ve güvenirliğinin test edilmesidir. Çalışmanın araştırma grubunda toplam 317 futbol taraftarı yer almıştır. Ölçeğin Türkçe versiyonunun faktör yapısını belirlemek için açımlayıcı faktör analizi (AFA) ve ortaya çıkan faktör yapısını test etmek için doğrulayıcı faktör analizi (DFA) yapılmıştır. Yapı geçerliği analizleri sonucunda, ölçeğin Türkçe formunun orijinal ölçekle uyumlu olarak 9 madde ve 3 alt boyuttan (etkinlik yönetiminde iş birliği, pro-sosyal davranış ve performans toleransı) oluştuğu görülmüştür. Elde edilen bulgular, ölçeğin Türk kültürel bağlamında da psikometrik açıdan geçerli ve kuramsal yapıya uygun bir ölçme aracı olduğunu ortaya koymaktadır. Bu bağlamda, TEÖ’nün taraftar davranışlarını çok boyutlu olarak değerlendirmeye imkân vererek ilgili literatüre özgün ve önemli bir katkı sunacağı düşünülmektedir.

Anahtar Kelimeler

• Taraftar etkileşimi
• Geçerlik ve güvenirlik
• Spor pazarlaması

Adaptation of the Fan Engagement Scale into Turkish: A Validity and Reliability Study

Öz

Sports fandom represents a multidimensional construct that extends beyond merely supporting a team; it encompasses the formation of an individual's social identity, sense of belonging, and voluntary participation behaviors. The availability of tools that can comprehensively assess fans' interactions with sports clubs emerges as a significant requirement in the literature. In this context, the aim of the study is to test the validity and reliability of the Turkish version of the “Fan Engagement Scale” (FES). The research group consisted of 317 football fans. To determine the factor structure of the Turkish version of the scale, Exploratory Factor Analysis (EFA) was conducted, followed by Confirmatory Factor Analysis (CFA) to test the resulting factor structure. The results of the construct validity analyses revealed that the Turkish version of the scale, consistent with the original version, consists of 9 items and 3 sub-dimensions: collaboration in event management, pro-social behavior, and tolerance of poor performance. The findings indicate that the scale is a valid and theoretically appropriate measurement tool within the Turkish cultural context. In this regard, the FES is expected to make a unique and valuable contribution to the literature by enabling a multidimensional assessment of fan behaviors.

Anahtar Kelimeler

• Fan engagement
• Validity and reliability
• Sports marketing

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