LEADING FACTORS CONTRIBUTING INTERNATIONAL ORGANIZATIONS TO BE AGILE AND BLUE OCEAN STRATEGY; AN EVIDENCE FROM TURKISH CIVIL AVIATION SECTOR

Öz

Uluslararası şirketler günümüz rekabetçi iş dünyasında, zorlu rekabet ortamındaki yerini bulmak için çok hızlı bir şekilde değişmeli ve gelişmelidir. Bu değişikliği hızlı ve sistematik bir şekilde yapabilmek için bir ayrıcalık ve başarının anahtarı önemlidir. Çevik gelişim; bir operatörün faaliyet gösterdiği sektörde meydana gelen değişimlere ve gelişmelere hızlı cevap vermek için geliştirilen sistematik bir bakış açısıdır. Pazarlama, sektördeki değişikliklere anında tepki veremezse, işletmenin faaliyetleri etkilenir ve bu başarısızlığa neden olur. Bu çalışmanın amacı, şirketleri zor şartlarda çevik olmalarını destekleyen önemli faktörleri belirlemektir. Bu bağlamda Pegasus Havayolları'nın durumu, 2013 yılından itibaren halka açıldığında şirketin yıllık raporu kullanılarak analiz edildi. Bu çalışmanın sonucunda, Pegasus Havayolları'nın çevikliğe katkıda bulunan önemli faktörlerle yüzleşerek çevik bir şirket olduğu kanıtlanmıştır. Bu çalışma, zorlu koşulların ve pazardaki rekabetin üstesinden gelmek için ticari faaliyetlerle ilgili stratejiler sunmaya çalıştığı için literatüre iyi katkı sağlıyor. Çalışma, yeterli sayıda örnek içeren deneysel bir çalışma ile geliştirilebilir.

 

Anahtar Kelimeler

• Çeviklik,Mavi okyanus stratejisi,Havacılık sektörü

LEADING FACTORS CONTRIBUTING INTERNATIONAL ORGANIZATIONS TO BE AGILE AND BLUE OCEAN STRATEGY; AN EVIDENCE FROM TURKISH CIVIL AVIATION SECTOR

Öz

International companies have to change and develop very rapidly in order to find their place in the fierce competition environment of today's world. It is important, a privilege and a key to success to be able to make this change quickly and systematically. Agile development; is a systematic perspective developed to respond quickly to changes and developments that have occurred in the sector in which an operator operates. If marketing cannot give immediate reactions to the changes in the sector, the activities of the business are affected, and this brings failure. The purpose of this study is to determine significant factors that support companies to be agile in harsh conditions.  In this regard, the case of Pegasus Airlines has been analyzed using annual report of the company starting from 2013 when the company went public. As a consequence of this study, it has been proved that Pegasus Airlines is an agile company by confronting the key factors that contribute to agility. This study contributes to literature well since it tries to offer strategies concerning business operations to overcome harsh conditions and competition in the market. The study can be improved by an empirical study including a satisfactory number of samples.

Anahtar Kelimeler

• Agility,Blue ocean strategy,Aviation sector

Kaynakça

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