Organizational Ambidexterity, Digital Transformation, and Strategic Agility for Gaining Competitive Advantage in SMEs

F. Oben Ürü; Ebru Gözükara; Ali Anıl Ünsal

doi:10.54733/smar.1386357

EN TR

Organizational Ambidexterity, Digital Transformation, and Strategic Agility for Gaining Competitive Advantage in SMEs

Öz

This study aims to examine the effects of strategic agility and environmental dynamism on the relationship between organizational ambidexterity and digital transformation and competitive advantage in small-scale SMEs. A quantitative research method is used in the study. The research population is the managers of 17451 small-scale SMEs in the wholesale and retail trade sector within the provincial borders of Istanbul, which employ less than 50 employees annually and whose annual net sales revenue or financial balance sheet does not exceed 25 million Turkish Liras according to the data of the end of 2020. An online survey was sent to the managers of 450 small-scale SMEs reached by convenience sampling method and the data obtained from 366 valid surveys were analyzed through the Smart PLS program. According to the research results, organizational ambidexterity and digital transformation are positively related to competitive advantage. In addition, it is determined that digital transformation has a partial mediating role on the relationship between small-scale SMEs’ ambidexterity and competitive advantage, and strategic agility has a moderating role on this relationship. On the other hand, it is concluded that environmental dynamism does not have a moderating role on the relationship between small-scale SMEs’ ambidexterity and competitive advantage.

Anahtar Kelimeler

organizational ambidexterity, digital transformation, competitive advantage, strategic agility, environmental dynamism

Destekleyen Kurum

This research received no external funding.

Etik Beyan

The study was approved on 07/09/2021 by the Ethics Committee of Istanbul Arel University (DECN-08_2021/12) and adheres to the Turkish Higher Education Institutions Codes for the Responsible and Ethical Conduct of Research.

KOBİ’lerde Rekabet Avantajı Elde Etmek için Örgütsel Çift Yönlülük, Dijital Dönüşüm ve Stratejik Çeviklik

Öz

Bu çalışmanın amacı, stratejik çevikliğin ve çevresel dinamizmin, örgütsel çift yönlülük ve dijital dönüşüm ile rekabet avantajı ilişkisindeki etkilerini KOBİ’lerde irdelemektir. Çalışmada, nicel araştırma yöntemi kullanılmıştır. Araştırma evreni, 2020 yılı sonu verilerine göre İstanbul il sınırları içerisindeki 50 kişiden az yıllık çalışan istihdam eden ve yıllık net satış hasılatı ya da mali bilançosu 25 Milyon Türk Lirasını aşmayan ve toptan ve perakende ticaret sektöründe yer alan 17451 küçük ölçekli KOBİ’lerin yöneticileridir. Kolayda örnekleme yöntemiyle ulaşılan 450 küçük ölçekli KOBİ’lerin yöneticilerine çevrimiçi anket gönderilmiş ve geçerli sayılan 366 anketten elde edilen veriler Smart PLS programı aracılığıyla analiz edilmiştir. Araştırma sonuçlarına göre, örgütsel çift yönlülük ve dijital dönüşüm ile rekabet avantajının pozitif yönde ilişkili olduğu belirlenmiştir. Ayrıca, dijital dönüşümün, KOBİ’lerin çift yönlülüğü ve rekabet avantajı ilişkisinde kısmi aracı rol üstlendiği ve stratejik çevikliğin ise bu ilişkide düzenleyici rolü olduğu tespit edilmiştir. Buna karşın, çevresel dinamizmin, KOBİ’lerin çift yönlülüğü ve rekabet avantajı ilişkisinde düzenleyici rolünün olmadığı sonucuna varılmıştır.

Anahtar Kelimeler

örgütsel çift yönlülük, dijital dönüşüm, rekabet avantajı, stratejik çeviklik, çevresel dinamizm

Kaynakça

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Ayrıntılar

Birincil Dil

İngilizce

Konular

Strateji

Bölüm

Araştırma Makalesi

Yazarlar

F. Oben Ürü ^*
0000-0002-1960-5857
Türkiye

Ebru Gözükara
0000-0003-0337-5337
Türkiye

Ali Anıl Ünsal
0000-0003-1890-8773
Türkiye

Yayımlanma Tarihi

27 Mart 2024

Gönderilme Tarihi

5 Kasım 2023

Kabul Tarihi

18 Şubat 2024

Yayımlandığı Sayı

Yıl 2024 Cilt: 5 Sayı: 1

DOI

https://doi.org/10.54733/smar.1386357

IZ

https://izlik.org/JA58TA47FD

APA

Ürü, F. O., Gözükara, E., & Ünsal, A. A. (2024). Organizational Ambidexterity, Digital Transformation, and Strategic Agility for Gaining Competitive Advantage in SMEs. Sosyal Mucit Academic Review, 5(1), 1-23. https://doi.org/10.54733/smar.1386357

AMA

1.Ürü FO, Gözükara E, Ünsal AA. Organizational Ambidexterity, Digital Transformation, and Strategic Agility for Gaining Competitive Advantage in SMEs. SMAR. 2024;5(1):1-23. doi:10.54733/smar.1386357

Chicago

Ürü, F. Oben, Ebru Gözükara, ve Ali Anıl Ünsal. 2024. “Organizational Ambidexterity, Digital Transformation, and Strategic Agility for Gaining Competitive Advantage in SMEs”. Sosyal Mucit Academic Review 5 (1): 1-23. https://doi.org/10.54733/smar.1386357.

EndNote

Ürü FO, Gözükara E, Ünsal AA (01 Mart 2024) Organizational Ambidexterity, Digital Transformation, and Strategic Agility for Gaining Competitive Advantage in SMEs. Sosyal Mucit Academic Review 5 1 1–23.

IEEE

[1]F. O. Ürü, E. Gözükara, ve A. A. Ünsal, “Organizational Ambidexterity, Digital Transformation, and Strategic Agility for Gaining Competitive Advantage in SMEs”, SMAR, c. 5, sy 1, ss. 1–23, Mar. 2024, doi: 10.54733/smar.1386357.

ISNAD

Ürü, F. Oben - Gözükara, Ebru - Ünsal, Ali Anıl. “Organizational Ambidexterity, Digital Transformation, and Strategic Agility for Gaining Competitive Advantage in SMEs”. Sosyal Mucit Academic Review 5/1 (01 Mart 2024): 1-23. https://doi.org/10.54733/smar.1386357.

JAMA

1.Ürü FO, Gözükara E, Ünsal AA. Organizational Ambidexterity, Digital Transformation, and Strategic Agility for Gaining Competitive Advantage in SMEs. SMAR. 2024;5:1–23.

MLA

Ürü, F. Oben, vd. “Organizational Ambidexterity, Digital Transformation, and Strategic Agility for Gaining Competitive Advantage in SMEs”. Sosyal Mucit Academic Review, c. 5, sy 1, Mart 2024, ss. 1-23, doi:10.54733/smar.1386357.

Vancouver

1.F. Oben Ürü, Ebru Gözükara, Ali Anıl Ünsal. Organizational Ambidexterity, Digital Transformation, and Strategic Agility for Gaining Competitive Advantage in SMEs. SMAR. 01 Mart 2024;5(1):1-23. doi:10.54733/smar.1386357