Termal Otellerde Çevre Yönetimi: Belirleyiciler ve Avantajlar Üzerine Bir Model Önerisi

Yıl 2020, Cilt: 7 Sayı: 2, 123 - 144, 22.12.2020

Ahmet Baytok Mehmet Boyraz

Öz

Bu araştırmanın amacı, Türkiye’de faaliyet gösteren çevreye duyarlı konaklama tesisi belgesine sahip termal otel işletmelerinin çevre yönetimi uygulamalarının üst düzey yöneticilerinin veya sahiplerinin bakış açısıyla değerlendirilmesidir. Araştırma amaçlı verilerin toplanmasında nitel araştırma yöntemlerinden görüşme tekniğinden yararlanılmıştır. Araştırmanın evrenini oluşturan 13 termal otel işletmesinden 12’sinin yöneticileri ile yarı-yapılandırılmış görüşme tekniğiyle elde edilen verilerin çözümlenmesinde içerik analizi yöntemi kullanılmıştır. Veriler araştırmanın amacı doğrultusunda ve literatürdeki bilgilerden faydalanılarak kodlanmış ve bu kodlarla ilgili alt boyutlar belirlenmiştir. Araştırmada, yöneticilerin turizmde çevre yönetimi uygulamaları ve kaynakların sürdürülebilirliği konusunda çok bilinçli oldukları ve çevre yönetiminin benimsenmesinde en önemli karar vericiler arasında ilk sırada yer aldıkları görülmüştür. Analiz sonuçlarına göre, termal otel işletmelerinde çevre yönetimi sistemi ve uygulamalarının belirleyicilerinin “(1) maliyet ve verimlilik, (2) iç dinamikler ve (3) dış faktörler” boyutlarından oluştuğu tespit edilmiştir. Termal otel işletmelerinde çevre yönetimi kapsamında en çok önem verilen uygulamaların enerji, atık ve su yönetimine ilişkin olduğu ve bu sayede en büyük avantajın “maliyet tasarrufu elde etmek” olduğu sonucuna ulaşılmıştır.

Anahtar Kelimeler

Turizm ve Çevre, Çevre Yönetimi, Termal Otel İşletmeleri, Yönetsel Bakış Açısı

Kaynakça

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