Müşterilerin lüks mutfak “haute cuisine” deneyimi bileşenlerinin incelenmesi: Gault Millau Rehberinde listelenen restoranlar örneği

Yıl 2024, , 104 - 112, 30.06.2024

Serdar Egeli , Özgür Kızıldemir , Kartal Doğukan Çıkı

https://doi.org/10.53601/tourismandrecreation.1465097

Öz

Bu çalışmanın amacı, müşterilerin Gault Millau Rehberi’nde bulunan restoranlara yönelik lüks mutfak deneyimlerini inceleyerek bu deneyimin altında yatan boyutları ortaya çıkarmaktır. Araştırmanın amacı doğrultusunda, kullanıcı tarafından oluşturulan içerik temelli web siteleri arasında en bilinenlerden biri olan TripAdvisor web sitesine deneyimlerini aktaran müşterilerin çevrim içi yorumları analiz edilmiştir. TripAdvisor'dan elde edilen çevrim içi yorumlar, 2024 yılının Mart ayında iki haftalık bir süre içerisinde toplanmıştır. Analiz sonucunda ‘algılanan hizmet kalitesi’, ‘algılanan yemek kalitesi’, ‘restoran ambiyansı’, ‘unutulmaz bir deneyim’, ‘ayrıcalık duygusu’ ve ‘beklentilerin karşılanması’ adlı altı ana temayı içeren “lüks mutfak restoran deneyimi bileşenleri” modeli elde edilmiştir. Müşterilerin lüks mutfak deneyimi üzerine odaklanan ilk çalışmalardan biri olan bu çalışma mevcut literatüre katkı sağlamaktadır.

Anahtar Kelimeler

Yüksek Mutfak, Gault Millau, Müşteri Deneyimi, TripAdvisor, İstanbul

Examination of customers' components of luxury cuisine “haute cuisine” experience: the case of restaurants listed in Gault Millau Guide

Öz

This study aims to examine customers' luxury cuisine experiences of restaurants in the Gault Millau guide and to reveal the underlying dimensions of this experience. For the study, online reviews of customers who shared their experiences on TripAdvisor, one of the most well-known user-generated content-based websites, were analyzed. Online reviews from TripAdvisor were collected over two weeks in March 2024. As a result of the analysis, the “luxury cuisine restaurant experience components” model was obtained which includes six main themes; 'perceived service quality', 'perceived food quality', 'restaurant ambiance', 'a memorable experience', 'a sense of privilege' and 'fulfillment of high expectations'. As one of the first studies to focus on customers' experience of luxury cuisine, this study contributes to the existing body of knowledge.

Anahtar Kelimeler

Haute Cuisine, Gault Millau, Customer Experiences, TripAdvisor, Istanbul

Kaynakça

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