The effect of environmental culture, corporate social responsibility and green image on environmental performance

Yıl 2025, Cilt: 7 Sayı: 2, 419 - 429, 31.12.2025

Erdem Baydeniz

https://doi.org/10.53601/tourismandrecreation.1652859

Öz

The purpose of this study is to examine the effects of environmental culture, corporate social responsibility and green image on environmental performance. The population of the study consists of 439 managers working in various departments in green star hotels and partial least squares based structural equation modeling was used in data analysis. The results show that environmental culture, corporate social responsibility and green image have a significant positive effect on environmental performance. Hotels that attach importance to developing environmental culture and actively engage in corporate social responsibility practices exhibit a more positive and trustworthy green image. This creates a strong impact on environmentally conscious consumers. Furthermore, the study confirms that a positive green image plays a key role in achieving impressive environmental performance. When businesses are perceived positively for their environmental efforts, they are more successful in environmental management, paving the way for sustainable, responsible business practices.

Anahtar Kelimeler

environmental sustainability , corporate social responsibility , environmental culture , green image , environmental performance

Etik Beyan

For the survey method used in this study, permission was obtained from the Ethics Committee for Scientific Research in Social and Human Sciences of the Rectorate of Aydın Adnan Menderes University, as per the decision of the meeting dated 16/08/2024, decision number 16/07. Should any contrary situation be detected, TO&RE Journal shall bear no responsibility, and all responsibility rests with the author of the study.

Çevresel kültür, kurumsal sosyal sorumluluk ve yeşil imajın çevresel performansa etkisi

Öz

Bu çalışmanın amacı, çevresel kültür, kurumsal sosyal sorumluluk ve yeşil imajın çevresel performans üzerindeki etkilerini incelemektir. Araştırmanın evrenini yeşil yıldızlı otellerde çeşitli departmanlarda görev yapan 439 yönetici oluşturmakta olup veri analizinde kısmi en küçük kareler temelli yapısal eşitlik modeli kullanılmıştır. Sonuçlar, işletmelerin çevresel kültür, kurumsal sosyal sorumluluk ve yeşil imajının çevresel performans üzerinde pozitif yönlü anlamlı bir etkisi olduğu belirlenmiştir. Çevre kültürünü geliştirmeye önem veren ve aktif olarak kurumsal sosyal sorumluluk uygulamaları yürüten oteller, daha olumlu ve güvenilir bir yeşil imaj sergilemektedir. Bu durum, çevreye duyarlı tüketicilerde güçlü bir etki yaratmaktadır. Ayrıca, çalışma olumlu bir yeşil imajın etkileyici çevresel performans elde edilmesinde kilit rol oynadığını doğrulamaktadır. İşletmeler, çevresel çabalarıyla olumlu algılandıklarında, çevre yönetiminde daha başarılı olmakta ve bu durum sürdürülebilir, sorumlu iş uygulamalarının önünü açmaktadır.

Anahtar Kelimeler

çevresel sürdürülebilirlik , kurumsal sosyal sorumluluk , çevre kültürü , yeşil imaj , çevresel performans

Etik Beyan

Bu çalışmada kullanılan anket yöntemi için, Aydın Adnan Menderes Üniversitesi Rektörlüğü Sosyal ve Beşeri Bilimler Etik Kurulu'nun 16/08/2024 tarihli ve 16/07 numaralı kararı uyarınca izin alınmıştır. Herhangi bir aksi durum tespit edilirse, TO&RE Dergisi hiçbir sorumluluk taşımayacak olup, tüm sorumluluk çalışmanın yazarına aittir.

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