Medya İçeriğinin Psikolojisi: Kuramsal Bir Altyapı

Öz

Medya psikolojisi, iletişim çalışmalarında yeni yeni yer bulmaya başlamış bir alan gibi durmaktadır. Her ne kadar, iletişim psikolojisi ve teorileri bağlamında, 1950’li yıllarda televizyonun doğuşuyla birlikte tartışılmaya başlansa da Amerikan Psikologlar Derneği (APA) tarafından 1987’de spesifik bir çalışma konusu olarak değerlendirilmiş ve medya psikolojisi bölümü oluşturulmuştur. Bu bağlamda, elinizdeki makale, teorik bir yaklaşımla, bir yandan medya psikolojisine dair Türkçe yapılmış çalışmalara katkı sunmaya çalışırken, diğer yandan özellikle iletişim teorileriyle ilişkilendirerek, televizyon ve haber üretiminin medya profesyonelleri ve izleyici açısından psikolojik motivasyonlarını irdelemeye çalışmaktadır. İletişim araçlarının içeriklerinin oluşturulma sürecindeki etkileşimlerini sosyolojik ve politik uzantılarıyla inceleyen makale, izleyicinin yönlendirilmesinde ve reyting oluşumunda başvurulan yöntemleri de yayın(m)cılık açısından ele almıştır. Makalede değerlendirmeye alınan prodüksiyon türü televizyon yayıncılığı olsa da içerik üretiminin herkesçe yapılabildiği yeni (sosyal) medya mecralarındaki yapımların da üretim psikolojisine değinilmeye çalışılmıştır.

Anahtar Kelimeler

• Medya İçeriği,Psikoloji,Teknoloji,İletişim Kuramları,Televizyon

The Psychology of Media Production: A Theoretical Background

Abstract

Media psychology seems to recently has found a place within communication studies. Although the roots go back to 1950s, the first years of television, American Psychological Association (APA) considered it as a specific field in 1987 and then founded the department of media psychology. In this regard, this article, in a theoretical approach, while trying to contribute to the Turkish studies done in this field, on the other hand particularly relating it to communication theories, aims to examine the psychological motivations of television and news production both for the media professionals and the audience. Being produced within their sociological and political contexts, the article analyses at the interactions of media contents and looks the ways which are applied to have ratings and attract the audiences in terms of broadcasting/ publishing policies. Although the study mostly focuses on the television production it also tries to deal with the contents on new/media courses where individuals can easily produce.

Keywords

• Media Content,Psychology,Technology,Communication Theories,Television

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