Araştırma Makalesi
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The Digitalization of Disinformation: Israel’s Washing Strategy Within the Context of Hasbara

Yıl 2025, Cilt: 10 Sayı: 23, 74 - 103, 31.01.2025
https://doi.org/10.37679/trta.1561653

Öz

In the research, it is aimed to reveal how and what kind of disinformation is produced against Palestine with the content produced by Israel on the axis of Israel's attacks on Palestine. Another aim of the study is to determine which washing strategies Israel uses within the framework of the Hasbara strategy used to justify itself and manipulate the truth by sharing news containing disinformation. The research, in which qualitative research method was used, was designed according to the case study design. The data of the study were obtained from the Palestine special disinformation report prepared by the Presidency of the Republic of Türkiye Presidency of Communications against the national and international disinformation campaigns carried out during Israel's attacks on Palestine. Among the 160 news items in the report, 155 news items containing disinformation produced by Israel against Palestine were included in the study. The research data were analysed by content analysis technique. According to the results obtained from the research, in the news items containing disinformation produced and circulated by Israel against Palestinians, the most common types of news were fabrication, manipulation and false association. In addition, whitewashing, bluewashing, carewashing and crisiswashing strategies were mostly used in the disinformation-containing news produced by Israel.

Kaynakça

  • Akbar, N., Sanjaya, A. A., Febriansyah, M. R., & Saputra, R. T. (2020). The role of public relations in crisis management in the social media era. International Journal of Global Community, 3 (3), 247-259.
  • Allcott, H., & Gentzkow, M. (2017). Social media and fake news in the 2016 election. Journal of Economic Perspectives, 31 (2), 211-236.
  • Aouragh, M. (2016). Hasbara 2.0: Israel’s public diplomacy in the digital age. Middle East Critique, 25 (3), 271-297.
  • Ares, G., Natero, V., Gugliucci, V., Machin, V., Alcaire, F., Leon, C. & Otterbring, T. (2023). Health-Washing of ultraprocessed products on Instagram: Prevalence and strategies in an emerging market. Journal of Nutrition Education and Behavior, 55 (11), 815-822.
  • Aydın, A. F. (2023). Sosyal medyada dezenformasyon ve manipülasyon: 2023 Kahramanmaraş Depremi örneği. İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 12 (5), 2603-2624.
  • Aydın, A. F. (2024). Sosyal medyada propaganda ve algı yönetimi: İsrail-Filistin Savaşı örneği. Ombudsman Akademik, 2, 65-99.
  • Barthel, M., Mitchell, A. & Holcomb, J. (2016). Many americans believe fake news ıs sowing confusion. Pew Research Center’s Journalism Project.
  • Bennett, W. L., & Segerberg, A. (2011). The logic of connective action: Digital media and the personalization of contentious politics. Information, Communication & Society, 16 (1), 739-770.
  • Bergkvist, L., & Skeiseid, H. (2024). Sportswashing: exploiting sports to clean the dirty laundry. International Journal of Advertising, 43 (6), 1091-1109.
  • Blackmer, C. E. (2019). Pinkwashing. Israel Studies, 24 (2), 171-181.
  • Bradshaw, S., & Howard, P. N. (2018). Challenging truth and trust: A global ınventory of organized social media manipulation. Oxford Internet Institute
  • Brown, K. A., & White, C. L. (2010). Organization–public relationships and crisisresponse strategies: Impact on attribution of responsibility. Journal of Public Relations Research, 23 (1), 75-92.
  • Carroll, A. B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business & Society, 38 (3), 268-295.
  • Chatzidakis, A., & Littler, J. (2022). An anatomy of carewashing: Corporate branding and the commodification of care during Kovid-19. International Journal of Cultural Studies, 25 (3-4), 268-286.
  • Chomsky, N. (2000). The new military humanism: Lessons from Kosovo. Pluto Press.
  • Chomsky, N., & Pappé, I. (2016). Filistin üzerine konuşmalar. İnkılap Yayınevi
  • Delmas, M. A., & Burbano, V. C. (2011). The drivers of greenwashing. California Management Review, 54 (1), 64-87.
  • Finkelstein, N. (2003). Image and reality of the Israel-Palestine Conflict. Verso.
  • Fleischmann, A. (2024). Stripping away the paint: Mythology, whitewashing, and Arab-Israeli Conflict.www.academia.edu/29716905/Stripping_Away_the_Paint_Mythology_Whitewashing_and_Arab_Israeli_Conflict
  • Friedman, M. (2007). The social responsibility of business ıs to ıncrease ıts profits. In:Zimmerli, W.C., Holzinger, M., Richter, K. (eds) Corporate Ethics and Corporate Governance. Springer
  • Frosh, P., & Georgiou, M. (2022). Kovid-19: The cultural constructions of a global crisis. International Journal of Cultural Studies, 25 (3-4), 233-252
  • Gilboa, E. (2006). Public diplomacy: The missing component in Israel’s foreign policy. Israel Affairs, 12 (4), 715-747
  • Gölbaşı, S. D., Metintas, S., & Önsüz, M. F. (2022). Web sitelerinde yer alan Kovid-19 ile ilişkili mitlerin infodemi açısından değerlendirilmesi: Bir içerik analizi. Turkish Journal of Public Health, 20 (1), 138-151.
  • Gölcü, A. & Karadeniz, D. B. (2024). İsrail’in dezenformasyon stratejisini çözümlemek: Gazze saldırıları örneği. Ombudsman Akademik, 2, 195-226.
  • İplikçi, H. G. & Gülay, H. G. (2023). Örnek olay çalışması. İletişim Çalışmalarında Araştırma Yöntem ve Tekniği Kullanımı Rehberi (205-228). Editör: İlgar Seyidov. Nobel Yayınevi.
  • Jowett, G. S., & O’Donnell, V. (2018). Propaganda and persuasion. SAGE Publications
  • Kandır, M. O. (2023). Sosyal medyanın bilişim suçlarına etkisi. Eskişehir Barosu Dergisi, 8 (1), 150-169.
  • Kiraz, E. (2023). Sosyal medyada yer alan manipülatif haber ve paylaşımların z kuşağı üzerindeki etkileri [Doktora tezi]. Eskişehir Anadolu Üniversitesi
  • Klein, N. (2014). This changes everything: Capitalism vs. the climate. Simon & Schuster.
  • Koçyiğit, M. & Koçyiğit, A. (2024). Kriz ve Afet durumlarında dezenformasyonla mücadele stratejileri. Dijital Çağın Karanlık Yüzü Teknoloji, Siyaset ve Güvenlikte Dezenformasyon. (1133-160). Editör: Makbule Evrim Gülsünler, Gözde Kosa, Bahadır Avşar. Gazi Kitapevi.
  • Kumar, R., & Pande, N. (2017). Technology-mediated learning paradigm and the blended learning ecosystem: What works for working professionals Procedia computer science, 122, 1114-1123.
  • Laufer, W. S. (2003). Social accountability and corporate greenwashing. Journal of Business Ethics, 43 (3), 253-261.
  • Lynch, M. (2013). The Arab uprising: The unfinished revolutions of the new Middle East. PublicAffairs
  • McMillan, J. H. (1996). Educational research: Fundamentals for the Consumer. Harper Collins College Publishers.
  • McMillan, J. H. & Schumacher, S. (2010). Research in education: Evidence-based inquiry. Pearson Education.
  • McQuail, D. (2010). McQuail’s mass communication theory. Sage Publications
  • Melissen, J. (2005) The new public diplomacy: Soft power in international relations. Palgrave Macmillan.
  • Oppong-Tawiah, D., Webster, J. (2023). Corporate sustainability communication as ‘Fake News’: firms’ greenwashing on Twitter. Sustainability, 15, 1-26
  • Pappe, I. (2006). A history of modern Palestine: One land, two peoples. Cambridge University Press.
  • Parker, A., & Khanyile, S. (2022). Creative writing: Urban renewal, the creative city and graffiti in Johannesburg. Social & Cultural Geography, 25 (1), 158– 178.
  • Peattie, K., & Crane, A. (2005). Green marketing: Legend, myth, farce or prophesy Qualitative Market Research: An International Journal, 8 (4), 357-370.
  • Pope, S., & Waeraas, A. (2016). CSR-Washing is rare: A conceptual framework, literature review, and critique. Journal of Business Ethics, 137 (1), 173-193.
  • Rizzi F, Gusmerotti N & Frey M. (2020). How to meet reuse and preparation for reuse targets? Shape advertising strategies but be aware of “social washing”. Waste Manag 1 (101), 291-300.
  • Scherer, L., & Palazzo, G. (2011). The new political role of business in a globalized world: A review of a new agenda for business and society. Business & Society, 50 (4), 745-775.
  • Schmidt, L. (2024). Culture washing in the world of work. https://worldofwork.io/2020/01/culture-washing
  • Seib, P. (2012). Real-time diplomacy: Politics and power in the social media era. Palgrave Macmillan.
  • Singh, P., Shukla, I., Krishna, P. S., Dhingra, V., Shakya, M. P., Dubey, S., & Chawla, T. (2022). Analysing cause-related marketing campaigns for effectiveness: A thorough investigation. NeuroQuantology, 20 (1), 1242-1247
  • Topçu, E., & Çaycı, B. (2022). Sosyal medyada dezenformasyon: Kovid-19 pandemisi örneği. TAM Akademi Dergisi, 1 (2), 161-191.
  • Tsfati, Y., & Cohen, J. (2005). The Influence of presumed media ınfluence on democratic legitimacy: The case of Gaza settlers. Communication Research, 32 (6), 794–821
  • USCPR (2024). Fighting faithwashing and Islamophobia. https://uscpr.org/activist-resource/fighting-faithwashing-and-islamophobia/
  • Wardhaugh, B. (2022). Competition Law in crisis the antitrust response to economic shocks. Cambridge University Press.
  • Wardle, C. & Derakhshan, H. (2017). Information disorder: Toward an interdisciplinary framework for research and policy making. Council of Europe Report.

Dezenformasyonun Dijitalleşmesi: Hasbara Çerçevesinde İsrail’in Washing Stratejisi

Yıl 2025, Cilt: 10 Sayı: 23, 74 - 103, 31.01.2025
https://doi.org/10.37679/trta.1561653

Öz

Araştırmada, İsrail’in Filistin’e yönelik saldırıları ekseninde İsrail kaynaklı üretilen içeriklerle Filistin’e karşı nasıl ve hangi tür dezenformasyon üretildiğini ortaya çıkarmak amaçlanmıştır. İsrail’in dezenformasyon içeren haberleri paylaşarak kendisini aklamak ve gerçeği manipüle etmek için kullandığı Hasbara stratejisi çerçevesinde hangi washing stratejilerini kullandığını tespit etmek çalışmanın bir diğer amacını oluşturmaktadır. Nitel araştırma yönteminin kullanıldığı araştırma, durum çalışması desenine göre tasarlanmıştır. Araştırmanın verileri, T.C. Cumhurbaşkanlığı İletişim Başkanlığı’nın İsrail’in Filistin’e karşı işgalci saldırıları sürecinde yürütülen ulusal ve uluslararası dezenformasyon kampanyalarına karşı hazırlanan Filistin özel dezenformasyon raporundan elde edilmiştir. Raporda yer alan 160 haberden, İsrail’in Filistin’e karşı ürettiği dezenformasyon içeren 155 haber araştırmaya dahil edilmiştir. Araştırma verileri, içerik analizi tekniği ile incelenmiştir. Araştırmadan elde edilen sonuçlara göre, İsrail’in Filistinlilere karşı ürettiği ve dolaşıma soktuğu dezenformasyon içeren haberlerde en fazla uydurma, manipülasyon ve hatalı ilişkilendirme türünde haberler yapılmıştır. Bununla birlikte, İsrail tarafından yapılan dezenformasyon içerikli haberlerde en fazla whitewashing, bluewashing, carewashing ve crisiswashing stratejileri kullanılmıştır.

Kaynakça

  • Akbar, N., Sanjaya, A. A., Febriansyah, M. R., & Saputra, R. T. (2020). The role of public relations in crisis management in the social media era. International Journal of Global Community, 3 (3), 247-259.
  • Allcott, H., & Gentzkow, M. (2017). Social media and fake news in the 2016 election. Journal of Economic Perspectives, 31 (2), 211-236.
  • Aouragh, M. (2016). Hasbara 2.0: Israel’s public diplomacy in the digital age. Middle East Critique, 25 (3), 271-297.
  • Ares, G., Natero, V., Gugliucci, V., Machin, V., Alcaire, F., Leon, C. & Otterbring, T. (2023). Health-Washing of ultraprocessed products on Instagram: Prevalence and strategies in an emerging market. Journal of Nutrition Education and Behavior, 55 (11), 815-822.
  • Aydın, A. F. (2023). Sosyal medyada dezenformasyon ve manipülasyon: 2023 Kahramanmaraş Depremi örneği. İnsan ve Toplum Bilimleri Araştırmaları Dergisi, 12 (5), 2603-2624.
  • Aydın, A. F. (2024). Sosyal medyada propaganda ve algı yönetimi: İsrail-Filistin Savaşı örneği. Ombudsman Akademik, 2, 65-99.
  • Barthel, M., Mitchell, A. & Holcomb, J. (2016). Many americans believe fake news ıs sowing confusion. Pew Research Center’s Journalism Project.
  • Bennett, W. L., & Segerberg, A. (2011). The logic of connective action: Digital media and the personalization of contentious politics. Information, Communication & Society, 16 (1), 739-770.
  • Bergkvist, L., & Skeiseid, H. (2024). Sportswashing: exploiting sports to clean the dirty laundry. International Journal of Advertising, 43 (6), 1091-1109.
  • Blackmer, C. E. (2019). Pinkwashing. Israel Studies, 24 (2), 171-181.
  • Bradshaw, S., & Howard, P. N. (2018). Challenging truth and trust: A global ınventory of organized social media manipulation. Oxford Internet Institute
  • Brown, K. A., & White, C. L. (2010). Organization–public relationships and crisisresponse strategies: Impact on attribution of responsibility. Journal of Public Relations Research, 23 (1), 75-92.
  • Carroll, A. B. (1999). Corporate social responsibility: Evolution of a definitional construct. Business & Society, 38 (3), 268-295.
  • Chatzidakis, A., & Littler, J. (2022). An anatomy of carewashing: Corporate branding and the commodification of care during Kovid-19. International Journal of Cultural Studies, 25 (3-4), 268-286.
  • Chomsky, N. (2000). The new military humanism: Lessons from Kosovo. Pluto Press.
  • Chomsky, N., & Pappé, I. (2016). Filistin üzerine konuşmalar. İnkılap Yayınevi
  • Delmas, M. A., & Burbano, V. C. (2011). The drivers of greenwashing. California Management Review, 54 (1), 64-87.
  • Finkelstein, N. (2003). Image and reality of the Israel-Palestine Conflict. Verso.
  • Fleischmann, A. (2024). Stripping away the paint: Mythology, whitewashing, and Arab-Israeli Conflict.www.academia.edu/29716905/Stripping_Away_the_Paint_Mythology_Whitewashing_and_Arab_Israeli_Conflict
  • Friedman, M. (2007). The social responsibility of business ıs to ıncrease ıts profits. In:Zimmerli, W.C., Holzinger, M., Richter, K. (eds) Corporate Ethics and Corporate Governance. Springer
  • Frosh, P., & Georgiou, M. (2022). Kovid-19: The cultural constructions of a global crisis. International Journal of Cultural Studies, 25 (3-4), 233-252
  • Gilboa, E. (2006). Public diplomacy: The missing component in Israel’s foreign policy. Israel Affairs, 12 (4), 715-747
  • Gölbaşı, S. D., Metintas, S., & Önsüz, M. F. (2022). Web sitelerinde yer alan Kovid-19 ile ilişkili mitlerin infodemi açısından değerlendirilmesi: Bir içerik analizi. Turkish Journal of Public Health, 20 (1), 138-151.
  • Gölcü, A. & Karadeniz, D. B. (2024). İsrail’in dezenformasyon stratejisini çözümlemek: Gazze saldırıları örneği. Ombudsman Akademik, 2, 195-226.
  • İplikçi, H. G. & Gülay, H. G. (2023). Örnek olay çalışması. İletişim Çalışmalarında Araştırma Yöntem ve Tekniği Kullanımı Rehberi (205-228). Editör: İlgar Seyidov. Nobel Yayınevi.
  • Jowett, G. S., & O’Donnell, V. (2018). Propaganda and persuasion. SAGE Publications
  • Kandır, M. O. (2023). Sosyal medyanın bilişim suçlarına etkisi. Eskişehir Barosu Dergisi, 8 (1), 150-169.
  • Kiraz, E. (2023). Sosyal medyada yer alan manipülatif haber ve paylaşımların z kuşağı üzerindeki etkileri [Doktora tezi]. Eskişehir Anadolu Üniversitesi
  • Klein, N. (2014). This changes everything: Capitalism vs. the climate. Simon & Schuster.
  • Koçyiğit, M. & Koçyiğit, A. (2024). Kriz ve Afet durumlarında dezenformasyonla mücadele stratejileri. Dijital Çağın Karanlık Yüzü Teknoloji, Siyaset ve Güvenlikte Dezenformasyon. (1133-160). Editör: Makbule Evrim Gülsünler, Gözde Kosa, Bahadır Avşar. Gazi Kitapevi.
  • Kumar, R., & Pande, N. (2017). Technology-mediated learning paradigm and the blended learning ecosystem: What works for working professionals Procedia computer science, 122, 1114-1123.
  • Laufer, W. S. (2003). Social accountability and corporate greenwashing. Journal of Business Ethics, 43 (3), 253-261.
  • Lynch, M. (2013). The Arab uprising: The unfinished revolutions of the new Middle East. PublicAffairs
  • McMillan, J. H. (1996). Educational research: Fundamentals for the Consumer. Harper Collins College Publishers.
  • McMillan, J. H. & Schumacher, S. (2010). Research in education: Evidence-based inquiry. Pearson Education.
  • McQuail, D. (2010). McQuail’s mass communication theory. Sage Publications
  • Melissen, J. (2005) The new public diplomacy: Soft power in international relations. Palgrave Macmillan.
  • Oppong-Tawiah, D., Webster, J. (2023). Corporate sustainability communication as ‘Fake News’: firms’ greenwashing on Twitter. Sustainability, 15, 1-26
  • Pappe, I. (2006). A history of modern Palestine: One land, two peoples. Cambridge University Press.
  • Parker, A., & Khanyile, S. (2022). Creative writing: Urban renewal, the creative city and graffiti in Johannesburg. Social & Cultural Geography, 25 (1), 158– 178.
  • Peattie, K., & Crane, A. (2005). Green marketing: Legend, myth, farce or prophesy Qualitative Market Research: An International Journal, 8 (4), 357-370.
  • Pope, S., & Waeraas, A. (2016). CSR-Washing is rare: A conceptual framework, literature review, and critique. Journal of Business Ethics, 137 (1), 173-193.
  • Rizzi F, Gusmerotti N & Frey M. (2020). How to meet reuse and preparation for reuse targets? Shape advertising strategies but be aware of “social washing”. Waste Manag 1 (101), 291-300.
  • Scherer, L., & Palazzo, G. (2011). The new political role of business in a globalized world: A review of a new agenda for business and society. Business & Society, 50 (4), 745-775.
  • Schmidt, L. (2024). Culture washing in the world of work. https://worldofwork.io/2020/01/culture-washing
  • Seib, P. (2012). Real-time diplomacy: Politics and power in the social media era. Palgrave Macmillan.
  • Singh, P., Shukla, I., Krishna, P. S., Dhingra, V., Shakya, M. P., Dubey, S., & Chawla, T. (2022). Analysing cause-related marketing campaigns for effectiveness: A thorough investigation. NeuroQuantology, 20 (1), 1242-1247
  • Topçu, E., & Çaycı, B. (2022). Sosyal medyada dezenformasyon: Kovid-19 pandemisi örneği. TAM Akademi Dergisi, 1 (2), 161-191.
  • Tsfati, Y., & Cohen, J. (2005). The Influence of presumed media ınfluence on democratic legitimacy: The case of Gaza settlers. Communication Research, 32 (6), 794–821
  • USCPR (2024). Fighting faithwashing and Islamophobia. https://uscpr.org/activist-resource/fighting-faithwashing-and-islamophobia/
  • Wardhaugh, B. (2022). Competition Law in crisis the antitrust response to economic shocks. Cambridge University Press.
  • Wardle, C. & Derakhshan, H. (2017). Information disorder: Toward an interdisciplinary framework for research and policy making. Council of Europe Report.
Toplam 52 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İletişim ve Medya Çalışmaları (Diğer)
Bölüm Makale
Yazarlar

Mustafa Böyük 0000-0002-1010-9048

Sefer Kalaman 0000-0002-2761-1229

Yayımlanma Tarihi 31 Ocak 2025
Gönderilme Tarihi 5 Ekim 2024
Kabul Tarihi 17 Ocak 2025
Yayımlandığı Sayı Yıl 2025 Cilt: 10 Sayı: 23

Kaynak Göster

APA Böyük, M., & Kalaman, S. (2025). Dezenformasyonun Dijitalleşmesi: Hasbara Çerçevesinde İsrail’in Washing Stratejisi. TRT Akademi, 10(23), 74-103. https://doi.org/10.37679/trta.1561653