CONSUMER REACTIONS TO MICROPLASTICS: AN INTERNATIONAL MARKET RESEARCH

Öz

This study examines consumer attitudes toward products containing micr plastics and evaluates the impact of these attitudes on social responsibility, purchase intentions, and sustainable consumption intentions. The research employed the structural equation modeling method, with data collected through surveys of 93 individuals residing in Austria. Participants were selected using a convenience sampling technique, and PLS-based structural equation modeling was utilized for data analysis. The findings indicate that environmental awareness and food safety concerns significantly influence negative attitudes toward products containing microplastics. These attitudes, in turn, positively impact social responsibility and sustainable consumption intentions. Moreover, purchase intentions are also affected by these negative attitudes. The results highlight the importance of raising awareness about plastic pollution and the harmful effects of microplastics, emphasizing their role in fostering sustainable and environmentally friendly consumption habits.

Anahtar Kelimeler

• Attitude towards Microplastics
• Social Responsibility
• Sustainable Consumption Intention
• Food Safety Concern
• Health Awareness
• Environmental Awareness

Proje Numarası

000

MİKROPLASTİKLERE YÖNELİK TÜKETİCİ TEPKİLERİ: BİR ULUSLARARASI PAZAR ARAŞTIRMASI

Öz

Bu araştırmada, mikroplastik içeren ürünlere yönelik tüketici tutumlarını ve bu tutumların sosyal sorumluluk, satın alma niyeti ve sürdürülebilir tüketim niyeti üzerindeki etkilerini belirlemek amaçlanmıştır. Araştırmada yapısal eşitlik yöntemi kullanılmıştır. Araştırmanın verileri Avusturya'da yaşamakta olan 93 kişi ile yapılan anketlerle elde edilmiştir. Örneklemler kolayda örnekleme tekniği ile belirlenmiştir. Verilerin analizinde PLS tabanlı yapısal eşitlik modellemesi kullanılmıştır. Araştırmanın Bulguları, çevre bilinci ve gıda güvenliği kaygısının mikroplastik içeren ürünlere yönelik olumsuz tutumları etkilediğini, bu tutumların da sosyal sorumluluk ve sürdürülebilir tüketim niyetini olumlu yönde etkilediğini göstermektedir. Ayrıca, satın alma niyetinin de mikroplastik içeren ürünlere yönelik olumsuz tutumlardan etkilendiği belirlenmiştir. Bu sonuçlar, plastik kirliliği ve mikroplastiklerin olumsuz etkileri konusunda farkındalık yaratmanın, sürdürülebilir ve çevre dostu tüketim alışkanlıklarının teşvik edilmesinde önemli bir rol oynayabileceğini ortaya koymaktadır.

Anahtar Kelimeler

• Gıda Güvenliği Kaygısı
• Sağlık Bilinci
• Çevre Bilinci
• Mikroplastiklere Yönelik Tutum
• Soyal Sorumluluk
• Sürdürülebilir Tüketim Niyeti

Proje Numarası

000

Kaynakça

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