Cultural Content of Food TV shows: A Comparative Study of National and International Persian TV Programs

Öz

The media exposure has permeated all cultural features of societies; and Since communication is in a close relation with cultural customs, it has a deep effect on people's beliefs, attitudes and knowledge. Television plays a significant part in creating and introducing culture and lifestyle. The purpose of this study was to investigate and compare the cultural values reflection on the national and international Persian TV food programs. The research method of this study was based on cross-cultural qualitative content analysis approach. In this research, data were analysed based on the method of Mayring. To collect data, TV food programs were selected as samples. The results showed that the main contents of national TV food programs along with the presentation of food offered the culture of patriotism, the importance of religion, consumerism, and collectivism. While the emphasized cultural contents of the national TV food programs were about globalism, religion reluctance, individualism, and activism.

Anahtar Kelimeler

• Culture
• Content Analysis
• Food
• Media
• Television

Yemek TV Programlarının Kültürel İçeriği: Ulusal ve Uluslararası Farsça Televizyon Programlarının Karşılaştırmalı Bir İncelemesi

Öz

Medya teşhiri, toplumların tüm kültürel özelliklerine nüfuz etmiştir; İletişim, kültürel geleneklerle yakın ilişki içinde olduğundan, insanların inanç, tutum ve bilgileri üzerinde derin bir etkiye sahiptir. Televizyon, kültür ve yaşam tarzının yaratılmasında ve tanıtılmasında önemli bir rol oynamaktadır. Bu çalışmanın amacı, ulusal ve uluslararası Fars TV yemek programlarında kültürel değerlerin yansımasını araştırmak ve karşılaştırmaktır. Bu çalışmanın araştırma yöntemi, kültürler arası nitel içerik analizi yaklaşımına dayanmaktadır. Bu araştırmada veriler Mayring yöntemine göre analiz edilmiştir. Veri toplamak için TV yemek programları örneklem olarak seçilmiştir. Sonuçlar, ulusal TV yemek programlarının ana içeriklerinin yemek sunumuyla birlikte vatanseverlik kültürü, dinin önemi, tüketimcilik ve kolektivizmi sunduğunu göstermiştir. Ulusal TV yemek programlarında vurgulanan kültürel içerikler küreselcilik, din isteksizliği, bireycilik ve aktivizm üzerineydi.

Anahtar Kelimeler

• Kültür
• İçerik Analizi
• Yemek
• Medya
• Televizyon

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