Redefining Organizational Culture for the Digital Age: A Model Proposal for Digital Organizational Culture

Öz

As technology breakthroughs and digital innovations continue to transform business environments, traditional organizational cultures are frequently found insufficient in promoting the innovative thinking, agility, and resilience needed for long-term success. This article presents a comprehensive framework for rethinking organizational culture in the digital age. The model is designed to help organizations navigate the complexity and take advantage of the digitalized economy's opportunities. Based on Schein’s organizational culture model, this study thoroughly examines existing literature to identify the essential elements of a digital culture framework. The suggested model prioritizes incorporating digital tools and mindsets at all levels of the organization, creating an atmosphere that promotes experimentation, cooperation, and a proactive approach to survive in the digital era. Furthermore, the study explores the crucial elements in promoting and integrating digital values, the function of human resource practices in facilitating the growth of digital skills, and the influence of digital culture on achieving a competitive advantage in the digitalized economy. By highlighting the crucial interaction between technology, people, and organizational processes, this study seeks to assist organizations in redefining their culture to thrive in the digital era by offering practical insights and a structured framework.

Anahtar Kelimeler

• Organizational culture
• digital organizational culture
• digitalized economy
• innovation

Dijital Çağ için Örgüt Kültürünü Yeniden Tanımlamak: Dijital Örgüt Kültürü için Bir Model Önerisi

Öz

Teknolojik gelişmeler ve dijital yenilikler iş ortamlarını dönüştürmeye devam ettikçe, geleneksel örgüt kültürleri, uzun vadeli başarı için gereken yenilikçi düşüncenin geliştirilmesi, çeviklik ve esnekliği teşvik etmede yetersiz kalmaktadır. Bu çalışma, dijital çağda örgüt kültürünü yeniden değerlendirmek için kapsamlı bir çerçeve sunmaktadır. Öne sürülen model, örgütlerin karmaşık iş çevrelerinde yönlerini bulmasına ve dijital ekonominin fırsatlarından yararlanmasına yardımcı olmak için tasarlanmıştır. Schein’in örgüt kültürü modeline temelinde bu çalışma, dijital örgüt kültürü çerçevesinin temel unsurlarını tanımlamak için mevcut yazının detaylı bir incelemesini içermektedir. Önerilen model, örgütün tüm seviyelerine dijital araç ve zihniyetlerin dahil edilmesine öncelik vererek ve dijital çağda hayatta kalmak için deneme-yanılmayı, işbirliğini ve proaktif bir yaklaşımı teşvik eden bir atmosferi kapsamaktadır. Ayrıca, bu çalışmada dijital değerlerin teşvik edilmesi ve örgütlere entegre edilmesinde önemli unsurlar, insan kaynakları uygulamalarının dijital becerilerin büyümesini kolaylaştırma işlevi ve dijital kültürün dijitalleştirilmiş ekonomide rekabet avantajı elde etme etkisini tartışılmıştır. Bu çalışma, teknoloji, insan ve örgütsel süreçler arasındaki önemli etkileşimi vurgulayarak, uygulamaya yönelik bilgiler ve yapılandırılmış bir çerçeve sunarak örgütlerin kültürlerini yeniden tanımlamalarına yardımcı olmayı amaçlamaktadır.

Anahtar Kelimeler

• Örgüt kültürü
• dijital örgüt kültürü
• dijital ekonomi

Kaynakça

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