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The Impact of Social Media on Language Learning: A Case Study of Students at the Faculty of Tourism

Yıl 2025, Cilt: 22 Sayı: 3, 904 - 929, 22.12.2025

Öz

This study examines the impact of social media use on the foreign language learning process in the context of students at the Faculty of Tourism, Batman University. The research employs a qualitative research design and adopts a case study methodology. The study involves 40 students who are receiving education in different languages. Of the participants, 80% are female and 20% are male. Semi-structured interviews are used as the data collection tool. The interviews include eight questions regarding the students' level of social media use for foreign language learning purposes, its contributions, and the challenges they face. The data obtained is analysed through content analysis and categorized into themes and codes. The findings reveal that students predominantly use social media platforms to improve their vocabulary, pronunciation, and listening skills. Furthermore, it is found that social media helps boost students' confidence and reduces their anxiety regarding the use of English. However, challenges such as accent differences, imbalances in language proficiency levels, and internet access issues may hinder the language learning process. In conclusion, while social media serves as a supportive tool for foreign language learning, it is recommended that pedagogical strategies be developed for its effective integration.

Kaynakça

  • Abdalgane, M. (2022). The EFL learning process: An examination of the potential of social media. World Journal of English Language, 12(1), 69–75. https://ssrn.com/abstract=4565694
  • Aboudahr, S. M. F. M., & Benlahcene, A. (2023). Learner’s perception in using social media for foreign languages acquisition. Education Quarterly Reviews, 6(1), 191-197. https://doi.org/10.31014/aior.1993.06.01.698
  • Adelakun, N. O., Olajide, M. B., Shomoye, M. A., & Adebisi, K. L. (2023, August 22). The significance of social media in shaping students’ academic performance: Challenges, benefits, and quality assurance outlook. Information Matters, 3(8). https://informationmatters.org/2023/08/the-significance-of-social-media-in-shaping-students-academic-performance-challenges-benefits-and-quality-assurance-outlook/.
  • Adithya, S. K., & Ahmed, M. H. (2018). Impact of social media in education. Journal of Emerging Technologies and Innovative Research, 5(12), 177-181. https://www.jetir.org/papers/JETIR1812024.pdf
  • Al Jahromi, D. (2020). A quantitative study of the perceived impact of social media networks on Bahraini users’ English language learning. Teaching English with Technology, 20(4), 23-40. https://scispace.com/papers/the-efl-learning-process-an-examination-of-the-potential-of-28tmmazs
  • Al-Rahmi, W. M., Othman, M. S., & Musa, M. A. (2014). The improvement of students’ academic performance by using social media through collaborative learning in Malaysian higher education. Asian Social Science, 10(8), 210-221. https://doi.org/10.5539/ass.v10n8p210
  • Al-Shammari, A. H. (2020). Social media and English language learning during COVID-19: KILAW students’ use, attitude, and prospective. Linguistics Journal, 14(1). https://pesquisa.bvsalud.org/global-literature-on-novel-coronavirus-2019-ncov/resource/
  • Ali, H. A. G. (2023). The relevance of using social media and technological advancement in learning English as a second language: Study of English language learners in Iraq (Unpublished doctoral dissertation). Karabük University.
  • Ali, Z. (2023). The influence of social media on English language learning and academic performance at undergraduate level. Journal of Language, Literature, Social and Cultural Studies, 1(3), 281-293. https://doi.org/10.58881/jllscs.v1i3.127
  • Arfiandhani, P. (2019). The role of social network sites in developing English language skills: Students’ voices. In Proceedings of the Third International Conference on Sustainable Innovation 2019 – Humanity, Education and Social Sciences (IcoSIHESS 2019) (pp. 83-88). Atlantis Press.
  • Arshad, M., & Akram, M. S. (2018). Social media adoption by the academic community: Theoretical insights and empirical evidence from developing countries. International Review of Research in Open and Distributed Learning, 19(3), 243-266. https://doi.org/10.19173/irrodl.v19i3.3500
  • Babayiğit, M. V. (2022). The relationship between foreign language classroom anxiety and English writing anxiety among Turkish, Kurdish and Zazaki native high school students. Current Debates in Social Sciences Journal (CUDES), 5, 39-49.https://doi.org/10.37154/cudes.2022.42
  • Baxter, J. (2009). Content analysis. In R. Kitchin & N. Thrift (Eds.), International encyclopedia of human geography (pp. 391-396). Elsevier.
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  • Berger, P. (2017). Beyond plain acceptance or sheer resistance: A typology of university instructors’ attitudes to students’ media use in class. Teaching and Teacher Education, 67, 410-417. https://doi.org/10.1016/j.tate.2017.07.009
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Sosyal Medyanın Dil Öğrenimi Üzerindeki Etkisi: Turizm Fakültesi Öğrencileri Örneği

Yıl 2025, Cilt: 22 Sayı: 3, 904 - 929, 22.12.2025

Öz

Bu çalışma, sosyal medya kullanımının yabancı dil öğrenme süreci üzerindeki etkilerini Batman Üniversitesi Turizm Fakültesi öğrencileri bağlamında incelemektedir. Araştırmada nitel araştırma deseni kullanılmış ve durum çalışması yöntemi benimsenmiştir. Çalışmaya, farklı dillerden eğitim alan 40 öğrenci katılmıştır. Katılımcıların %80’i kadın, %20’si erkektir. Veri toplama aracı olarak yarı yapılandırılmış mülakatlar kullanılmıştır. Görüşmelerde, öğrencilerin sosyal medya platformlarını yabancı dil öğrenme amaçlı kullanım düzeyleri, sağladığı katkılar ve karşılaşılan zorluklar bağlamında sekiz soru sorulmuştur. Elde edilen veriler içerik analizi yöntemiyle değerlendirilmiş, temalar ve kodlara ayrılmıştır. Bulgular, öğrencilerin sosyal medya platformlarını en çok kelime bilgisi, telaffuz ve dinleme becerilerini geliştirmek için kullandıklarını göstermektedir. Ayrıca, sosyal medyanın öğrencilere özgüven kazandırdığı ve İngilizce kullanımına yönelik kaygılarını azalttığı belirlenmiştir. Bununla birlikte, aksan farklılıkları, dil seviyeleri arasındaki dengesizlikler ve internet erişimi gibi bazı zorlukların dil öğrenme sürecini engelleyebileceği tespit edilmiştir. Sonuç olarak, sosyal medya yabancı dil öğrenimini destekleyici bir araç olsa da, etkili entegrasyonu için pedagojik stratejilerin geliştirilmesi önerilmektedir.

Kaynakça

  • Abdalgane, M. (2022). The EFL learning process: An examination of the potential of social media. World Journal of English Language, 12(1), 69–75. https://ssrn.com/abstract=4565694
  • Aboudahr, S. M. F. M., & Benlahcene, A. (2023). Learner’s perception in using social media for foreign languages acquisition. Education Quarterly Reviews, 6(1), 191-197. https://doi.org/10.31014/aior.1993.06.01.698
  • Adelakun, N. O., Olajide, M. B., Shomoye, M. A., & Adebisi, K. L. (2023, August 22). The significance of social media in shaping students’ academic performance: Challenges, benefits, and quality assurance outlook. Information Matters, 3(8). https://informationmatters.org/2023/08/the-significance-of-social-media-in-shaping-students-academic-performance-challenges-benefits-and-quality-assurance-outlook/.
  • Adithya, S. K., & Ahmed, M. H. (2018). Impact of social media in education. Journal of Emerging Technologies and Innovative Research, 5(12), 177-181. https://www.jetir.org/papers/JETIR1812024.pdf
  • Al Jahromi, D. (2020). A quantitative study of the perceived impact of social media networks on Bahraini users’ English language learning. Teaching English with Technology, 20(4), 23-40. https://scispace.com/papers/the-efl-learning-process-an-examination-of-the-potential-of-28tmmazs
  • Al-Rahmi, W. M., Othman, M. S., & Musa, M. A. (2014). The improvement of students’ academic performance by using social media through collaborative learning in Malaysian higher education. Asian Social Science, 10(8), 210-221. https://doi.org/10.5539/ass.v10n8p210
  • Al-Shammari, A. H. (2020). Social media and English language learning during COVID-19: KILAW students’ use, attitude, and prospective. Linguistics Journal, 14(1). https://pesquisa.bvsalud.org/global-literature-on-novel-coronavirus-2019-ncov/resource/
  • Ali, H. A. G. (2023). The relevance of using social media and technological advancement in learning English as a second language: Study of English language learners in Iraq (Unpublished doctoral dissertation). Karabük University.
  • Ali, Z. (2023). The influence of social media on English language learning and academic performance at undergraduate level. Journal of Language, Literature, Social and Cultural Studies, 1(3), 281-293. https://doi.org/10.58881/jllscs.v1i3.127
  • Arfiandhani, P. (2019). The role of social network sites in developing English language skills: Students’ voices. In Proceedings of the Third International Conference on Sustainable Innovation 2019 – Humanity, Education and Social Sciences (IcoSIHESS 2019) (pp. 83-88). Atlantis Press.
  • Arshad, M., & Akram, M. S. (2018). Social media adoption by the academic community: Theoretical insights and empirical evidence from developing countries. International Review of Research in Open and Distributed Learning, 19(3), 243-266. https://doi.org/10.19173/irrodl.v19i3.3500
  • Babayiğit, M. V. (2022). The relationship between foreign language classroom anxiety and English writing anxiety among Turkish, Kurdish and Zazaki native high school students. Current Debates in Social Sciences Journal (CUDES), 5, 39-49.https://doi.org/10.37154/cudes.2022.42
  • Baxter, J. (2009). Content analysis. In R. Kitchin & N. Thrift (Eds.), International encyclopedia of human geography (pp. 391-396). Elsevier.
  • Bedir, A. (2016). Sosyal medya kullanımının üniversite öğrencilerinin akademik başarılarına ve tutumlarına etkisi (Master’s thesis). Atatürk Üniversitesi.
  • Berger, P. (2017). Beyond plain acceptance or sheer resistance: A typology of university instructors’ attitudes to students’ media use in class. Teaching and Teacher Education, 67, 410-417. https://doi.org/10.1016/j.tate.2017.07.009
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  • Elias, J., Mirunalini, M., & Paul, I. (2022). Social media and education. Journal for Educators, Teachers and Trainers, 13(2), 144-148. https://doi.org/10.47750/jett.2022.13.02.013.
  • Faizi, R., El Afia, A., & Chiheb, R. (2014). Social media: An optimal virtual environment for learning foreign languages. International Journal of Emerging Technologies in Learning, 9(5), 64-66. https://doi.org/10.3991/ijet.v9i5.3911.
  • Fan, H., & Cai, D. (2016). Social media in teaching and learning: An example of the tourism management faculty in Haikou. In 2016 International Conference on Education, E-learning and Management Technology (pp. 498–507). Atlantis Press.
  • Gökdemir, S., & Köseler, S. (2020). Turizm öğrencilerinin sosyal medya kullanımlarının akademik başarılarına etkisi: Çanakkale Onsekiz Mart Üniversitesi örneği. Journal of Global Tourism and Technology Research, 1(2), 106-119. https://dergipark.org.tr/tr/pub/jgttr/issue/60209/874062
  • Gökdemir, S., & Uğur, İ. (2020). Sosyal medya kullanımının akademik güdülenme davranışı üzerine etkisi: Turizm eğitimi alan üniversite öğrencileri üzerine bir çalışma (The effect of social media usage on academic motivation behavior: A study on university students who gets tourism education). Journal of Tourism & Gastronomy Studies, 8(3), 2110-2131. https://doi.org/10.21325/jotags.2020.651.
  • Gür, S. H., Bakırcı, Ö., Karabaş, B. N., Bayoğlu, F., & Atlı, A. (2018). Üniversite öğrencilerinin sosyal medya bağımlılığının akademik erteleme davranışları üzerindeki etkisi. İnönü Üniversitesi Eğitim Bilimleri Enstitüsü Dergisi, 5(10), 68-77. https://doi.org/10.29129/inujgse.466534.
  • Ibrahim, N. H., Shafie, S. A., & Rahim, I. N. A. (2023). The use of TikTok in learning English as a second language. Asian Journal of Research in Education and Social Sciences, 5(2), 355-365. DOI: https://doi.org/10.55057/ajress.2023.5.2.35.
  • Jeyaraj, A., & Jenifer, E. M. (2021). Impact of social media on education with positive and negative aspects. International Journal of Scientific Research and Technology (IJSART), 7(1), 267-271. https://d1wqtxts1xzle7.cloudfront.net/65838037/IJSARTV7I141904-libre.
  • Jin, S. (2023). Unleashing the potential of social media: Enhancing intercultural communication skills in the hospitality and tourism context. Sustainability, 15(14), 10840. https://doi.org/10.3390/su151410840.
  • Karim, M. R., Mondal, S. A., Hussain, A., Alam, M., & Narazieh, M. (2022). Social media and learning of English language: A study on the undergraduate students of Assam, India. Education Research International, 2022, Article ID 8238895. https://doi.org/10.1155/2022/8238895.
  • Kasap, S., & Power, K. M. (2019). Anxiety in the EFL speaking classrooms. Journal of Language Teaching and Learning, 9(2), 23-36. https://www.jltl.com.tr/index.php/jltl/article/view/169.
  • Kasap, S. (2023). The impact of musical skills on foreign language anxiety. European Journal of English Language Teaching, 8(2), 1-16. https://doi.org/10.46827/ejel.v8i2.4737.
  • Kirschner, P. A., & Karpinski, A. C. (2010). Facebook® and academic performance. Computers in Human Behavior, 26(6), 1237–1245. https://doi.org/10.1016/j.chb.2010.03.024
  • Kutbi, A., & Alomar, M. (2017). The importance of social media in education and prioritizing process. Journal of King Abdulaziz University: Engineering Sciences, 28(2), 27-37. https://doi.org/10.4197/Eng.28-2.3.
  • Lambton Howard, D., Kiaer, J., & Kharrufa, A. (2021). ‘Social media is their space’: Student and teacher use and perception of features of social media in language education. Behaviour & I information Technology, 40(16), 1700-1715.https://doi.org/10.1080/0144929X.2020.1774653.
  • Li, L. (2016). Are social media applications a facilitator or barrier to learning for tourism and hospitality management students? Research in Hospitality Management, 6(2), 195-202. https://doi.org/10.1080/22243534.2016.1253289
  • Ma, C., & Au, N. (2014). Social media and learning enhancement among Chinese hospitality and tourism students: A case study on the utilization of Tencent QQ. Journal of Teaching in Travel & Tourism, 14(3), 217-239. https://doi.org/10.1080/15313220.2014.932483.
  • Manca, S., & Ranieri, M. (2016). Facebook and the others: Potentials and obstacles of social media for teaching in higher education. Computers & Education, 95, 216-230. https://doi.org/10.1016/j.compedu.2016.01.012
  • Mansor, N. (2016). Enhancing communication via social media in ESL classroom. In Proceedings of the 6th International Conference on Language, Education, and Innovation (ICLEI 2016) (pp. 140-146). ICSAI.
  • Mardiana, H. (2016). Social media and implication for education: Case study in Faculty of Technology and Science Universitas Buddhi Dharma, Tangerang, Indonesia. Sains Terapan dan Teknologi FST Buddhi Dharma, 1(1), 1-12. https://doi.org/10.31227/osf.io/cp8ah
  • Meena, V. K. (2013). Role of social media in education. International Journal of Creative Research Thoughts, 1(3), 857-860. https://ijcrt.org/papers/IJCRT1133576.pdf.
  • Mitchell, K. (2012). A social tool: Why and how ESOL students use Facebook. CALICO Journal, 29(3), 471-493. https://doi.org/10.11139/cj.29.3.471-493.
  • Mohammad, T., Khandey, A. Y., Idris, S., & Syed, Z. (2023). Role of social media in developing English language skills: Writing in context. British Journal of Arts and Humanities, 5(3), 116-130. https://doi.org/10.34104/bjah.02301160130.
  • Namaziandost, E., Heydarnejad, T., & Goodarzi, A. (2025). Unboxing the gifts of WhatsApp in language learning: Magnifying the impacts on English achievement, academic engagement, foreign language anxiety, and learner autonomy. Smart Learning Environments, 12, 28. https://doi.org/10.1186/s40561-025-00383-4.
  • Nanquil, L. M. (2020). Language learning through social media platform: Exploring realities and insights. Journal of English Language Teaching and Applied Linguistics, 2(1), 1-8. https://media.neliti.com/media/publications/351224-language-learning-through-social-media-p-f274f3d0.pdf.
  • Palinkas, L. A., Horwitz, S. M., Green, C. A., Wisdom, J. P., Duan, N., & Hoagwood, K. (2015). Purposeful sampling for qualitative data collection and analysis in mixed method implementation research. Administration and Policy in Mental Health and Mental Health Services Research, 42, 533-544. https://doi.org/10.1007/s10488-013-0528-y.
  • Parusheva, S., Aleksandrova, Y., & Hadzhikolev, A. (2018). Use of social media in higher education institutions – an empirical study based on Bulgarian learning experience. TEM Journal, 7(1), 171–181. https://doi.org/10.18421/TEM71-21.
  • Pikhart, M., & Botezat, O. (2021). The impact of the use of social media on second language acquisition. Procedia Computer Science, 192, 1621-1628. https://doi.org/10.1016/j.procs.2021.08.166.
  • Raut, V., & Patil, P. (2016). Use of social media in education: Positive and negative impact on the students. International Journal on Recent and Innovation Trends in Computing and Communication, 4(1), 281-285. http://www.ijritcc.org/download/conferences/ICRRTET_2016/ICRRTET_Track/1455261816_12-02-2016.pdf.
  • Rerung, M. K. S. T. (2021). The influence of social media in learning English for hospitality and tourism students. Journal FAME: Journal Food and Beverage, Product and Services, Accommodation Industry, Entertainment Services, 4(1), 1–8. https://doi.org/10.30813/fame.v4i1.2798.
  • Rintaningrum, R. (2016). Maintaining English speaking skill in their homeland through technology: Personal experience. Asian EFL Journal (Special Edition), 107-119. https://scholar.its.ac.id/en/publications/maintaining-english-speaking-skill-in-their-homeland-through-tech/.
  • Salloum, S. A., Maqableh, W., Mhamdi, C., Al Kurdi, B., & Shaalan, K. (2018). Studying the social media adoption by university students in the United Arab Emirates. International Journal of Information Technology and Language Studies, 2(3), 83-95. https://ijitls.journals.publicknowledgeproject.org/ijitls/index.php/ijitls/article/view/48/pdf.
  • Shafiq, M., & Parveen, K. (2023). Social media usage: Analyzing its effect on academic performance and engagement of higher education students. International Journal of Educational Development, 98, 102738. https://doi.org/10.1016/j.ijedudev.2023.102738.
  • Siakas, K., Makkonen, P., Siakas, E., Georgiadou, E., & Rahanu, H. (2017). Social media adoption in higher education: A case study involving IT/IS students. International Journal of Social Media and Interactive Learning Environments, 5(1), 62-78. https://doi.org/10.1504/IJSMILE.2017.086094.
  • Simamora, R. M. (2020). The challenges of online learning during the COVID 19 pandemic: An essay analysis of performing arts education students. Studies in Learning and Teaching, 1(2), 86-103. https://doi.org/10.46627/silet.v1i2.38.
  • Singer, N. (2025). Bridging cultural gaps through mass communication: The role of digital media in transforming English language teaching and cognitive development. Arab World English Journal, 16(1), 27-42. https://doi.org/10.24093/awej/vol16no1.2.
  • Sitorus, S.L. (2021) Qualitative method (case study research). Journal of Communication Education, 15(10), 224. https:// doi.org/10.58217/joce-ipv15i1.224.
  • Sivakumar, R. (2020). Effects of social media on academic performance of the students. The Online Journal of Distance Education and e-Learning, 8(2), 90-97. https://tojdel.net/journals/tojdel/articles/v08i02/v08i02-03.pdf
  • Sobaih, A. E. E., Hasanein, A., & Elshaer, I. A. (2022). Higher education in and after COVID 19: The impact of using social network applications for e learning on students’ academic performance. Sustainability, 14(9), 5195. https://doi.org/10.3390/su14095195.
  • Sobaih, A. E. E., Moustafa, M. A., Ghandforoush, P., & Khan, M. (2016). To use or not to use? Social media in higher education in developing countries. Computers in Human Behavior, 58, 296-305. https://doi.org/10.1016/j.chb.2016.01.002.
  • Starman, A. B. (2013). The case study as a type of qualitative research. Journal of Contemporary Educational Studies/Sodobna Pedagogika, 64(1), 28-43. https://www.sodobna-pedagogika.net/en/articles/01-2013_the-case-study-as-a-type-of-qualitative-research/.
  • Talayhan, Ö., & Babayiğit, M. (2023). The influence of AI writing tools on the content and organization of students’ writing: A focus on EFL instructors’ perceptions. CUDES Current Debates in Social Sciences, 6(2), 83-93. http://dx.doi.org/10.29228/cudes.71701.
  • Vie, S. E. (2007). Engaging others in online social networking sites: Rhetorical practices in MySpace and Facebook [Unpublished doctoral dissertation]. University of Arizona.
  • Wang, Y., & Huang, P. (2025). Harnessing the potential of social media platforms for sustainable and inclusive learning among older adults in the digital era. Interactive Learning Environments, 33(8), 4990-5003. https://doi.org/10.1080/10494820.2025.2476717.
  • Wirentake, W. (2023). The impact of social media towards students’ motivation and students’ attitude of learning English in Sumbawa University of Technology. NUSRA: Jurnal Penelitian dan Ilmu Pendidikan, 4(3), 548-557. https://doi.org/10.55681/nusra.v4i3.1283
  • Yadav, M. S. (2021). Role of social media in English language learning to the adult learners. International Journal of Linguistics, Literature and Translation, 4(1), 238-247. https://doi.org/10.32996/ijllt.2021.4.1.25
  • Yang, H. (2020). Secondary-school students’ perspectives of utilizing TikTok for English learning in and beyond the EFL classroom. In 2020 3rd International Conference on Education Technology and Social Science (ETSS 2020) (pp. 162-183).
  • Yekimov, S., Nepokupna, T., Shukanova, A., Ryabev, A., & Tonkoshkur, M. (2021). Using social media to increase the communicative competence of future specialists in the field of ecological tourism. E3S Web of Conferences, 273, 09013. https://doi.org/10.1051/e3sconf/202127309013.
  • Yıldırım, A., & Şimşek, H. (2021). Sosyal bilimlerde nitel araştırma yöntemleri (12. baskı). Ankara: Seçkin Yayıncılık. Yin, R. K. (2017). Case study research and applications: Design and methods (6th ed.). Sage Publications.
  • Yuniar, M. S., & Purnamaningsih, I. R. (2022). University students’ perception of using social media for learning English. PROJECT (Professional Journal of English Education, 5(6). 1211-1217. https://journal.ikipsiliwangi.ac.id/index.php/project/article/view/12098/pdf
  • Zaidieh, A. J. Y. (2012). The use of social networking in education: Challenges and opportunities. World of Computer Science and Information Technology Journal (WCSIT), 2(1), 18-21. https://pdfs. semanticscholar.org/76e2/ 1d0c5cc14238463a09eec33d5d06573a32d2.pdf
Toplam 77 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Alan Eğitimleri (Diğer)
Bölüm Araştırma Makalesi
Yazarlar

Mehmet Veysi Babayiğit 0000-0003-4136-7434

Zekeriya Aksoy 0000-0003-3305-3443

Gönderilme Tarihi 4 Mart 2025
Kabul Tarihi 20 Ağustos 2025
Yayımlanma Tarihi 22 Aralık 2025
Yayımlandığı Sayı Yıl 2025 Cilt: 22 Sayı: 3

Kaynak Göster

APA Babayiğit, M. V., & Aksoy, Z. (2025). The Impact of Social Media on Language Learning: A Case Study of Students at the Faculty of Tourism. Van Yüzüncü Yıl Üniversitesi Eğitim Fakültesi Dergisi, 22(3), 904-929. https://doi.org/10.33711/yyuefd.1651404