Cilt: 5 Sayı: 1, 1.06.2013

Yıl: 2013

Makaleler

 

1. INVESTIGATION OF CULTURAL AND NATURAL POSSIBILITIES TO INCREASE TOURISM IN A LESS DEVELOPED HUNGARIAN REGION

ágnes Brix

Sayfa : 1-10

 

2. HOW CAN BRAND MANAGERS BENEFIT FROM SOCIAL MEDIA? THE SOCIAL MEDIA MANAGEMENT SCORECARD FOR BRANDS (SMMS-B)

Alptekin Erkollar Birgit Oberer

Sayfa : 11-20

 

3. COMPETITIVENESS ANALYSIS OF THE FOOD PROCESSING SMES IN ONE OF THE MOST DISADVANTAGED EU REGIONS

Andrea Bene Katalin óhegyi József Csernák

Sayfa : 21-30

 

4. PROCESS MODELLING IN DEMAND-DRIVEN SUPPLY CHAINS: A REFERENCE MODELL FOR THE VEGETABLES INDUSTRY

Anett Krisztina Szabo

Sayfa : 31-42

 

5. ANIMAL ETHICS IN TOURISM

Azade Özlem Çalık Gülsel Çiftçi

Sayfa : 43-53

 

6. THE BASIC DYNAMICS OF SUSTAINABLE COMPETITIVE ADVANTAGE IN ENTERPRISES: KNOWLEDGE MANAGEMENT AND INTELLECTUAL CAPITAL

Bahar Yalcın

Sayfa : 54-68

 

7. COOPETITION AS AN ATTRIBUTE OF CLUSTERS FOSTERING INNOVATIVENESS OF ENTERPRISES – THE CASE OF ONE CREATIVE CLUSTER

Barbara Jankowska

Sayfa : 69-80

 

8. THE BRAND PERSONALITY OF THE SAPIENTIA HUNGARIAN UNIVERSITY OF TRANSYLVANIA

Beáta Kádár

Sayfa : 81-91

 

9. EVALUATING THE USABILITY OF MOBILE APPLICATIONS WITHOUT AFFECTING THE USER AND THE USAGE CONTEXT

Bodo Igler Tobias Braumann Stephan Böhm

Sayfa : 92-102

 

10. PERFORMANCE APPRAISAL SYSTEMS AND IMPLEMENTATIONS: A LITERATURE REVIEW AND RESEARCH AGENDA

Burcin Cetin Karabat Suayyip Calis Cagatay Karabat

Sayfa : 103-112

 

11. THE IMPACT OF ORGANIZATIONAL CHANGE ON FORMALIZATION PERCEPTION: AN APPLICATION OF IT SECTOR

Cemalettin Öcal Fidanboy Hale Alan H. Okan Yeloğlu

Sayfa : 113-119

 

12. THE MENTAL AND BEHAVIORAL MISTAKES INVESTORS MAKE

Ceren Uzar G.cenk Akkaya

Sayfa : 120-128

 

13. EVALUATION OF CHANGE MANAGEMENT IN THE PROCESS OF INSTITUTIONALIZATION OF FAMILY OWNED ENTERPRISES FROM THE PERSPECTIVE OF EMPLOYEES: A SAMPLE CASE STUDY

Elvan Okutan Sezai Okutan

Sayfa : 129-137

 

14. RECRUITMENT AND SELECTION PROCESS OF HUMAN RESOURCES: A SAMPLE OF TRAVEL AGENCIES OPERATING IN FETHİYE

Emre Ergün Erdoğan Gavcar

Sayfa : 138-149

 

15. GENERATION “Y” IN TURKISH CONTEXT: MULTIPLE FOCI RESEARCH

Engin Deniz Eriş Pınar Süral Özer Ömür Neczan Timurcanday Özmen Özlem Çakır Güler Tozkoparan

Sayfa : 150-161

 

16. NEW DIMENSIONS OF BALANCED SCORECARD

Erika Blumne Ban Roland Gacsi Katalin Lepp

Sayfa : 162-171

 

17. THE EFFECTS OF WORD OF MOUTH COMMUNICATION ON THE CONSUMERS’ TRAVEL AGENCY CHOICES

Fatma Cakir Aysenur Cetin

Sayfa : 172-181

 

18. THE EFFECTS OF RETAILERS’ MOBILE ADVERTISEMENTS TO CONSUMER BEHAVIOUR

Fatma Çakır Oya Eru

Sayfa : 182-190

Araştırma Makalesi

19. THE PURCHASING BEHAVIOURS OF UNIVERSITY STUDENTS TOWARDS NEW TECHNOLOGIES, AN APPLICATION AT ADNAN MENDERES UNIVERSITY, NAZILLI FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES

Fatma Çakır Pınar Delibal

Sayfa : 191-201

 

20. THE ANALYSE OF THE PLANNING HABITS EFFECTS TO THE BUSINESS EFFICIENCY

Fejér-király Gergely Tánczos Levente József

Sayfa : 202-211

 

21. DIGITAL PR

H.hale Bozkurt

Sayfa : 212-221

 

22. NEW APPROACH FOR BUSINESS MANAGEMENT SYSTEMS: ACTION BASED BUSINESS MANAGEMENT (ABBM)

Haluk Selvi Murat Ay Savaş Yapıcı

Sayfa : 222-229

 

23. EFFICIENCY OF INFORMATION MANAGEMENT BASED ON LONGITUDINAL EXAMINATION OF HUNGARIAN AGRICULTURE ENTERPRISES

József Csernák László Attila Csapó Krisztián Kisari İstván Takács

Sayfa : 230-240

 

24. IDENTIFYING OPPORTUNITIES TO IMPROVE COMPETITIVENESS THROUGH INNOVATION ILLUSTRATED ON THE EXAMPLE OF HUNGARY

Katalin óhegyi Virág Szabó Andrea Bene

Sayfa : 241-250

 

25. POSSIBILITIES PROVIDED BY THE CLOUD TECHNOLOGY BASED ON SOME SPECIFIC EXAMPLES

Krisztián Kisari László Attila Csapó József Csernák árpád Endre Kovács

Sayfa : 251-260

 

26. Information Technology in Performance Evaluation and its’ effects on the evaluation objectives

Krisztián Kisari Katalin Lepp

Sayfa : 261-272

 

27. THE ROLE OF THE COACH IN THE INTRODUCTION PROCESS OF A LEARNING BY DOING BASED EDUCATIONAL METHOD IN HUNGARY – AN EXPERIENCE BASED STUDY

László Attila Csapó Péter Tasi Száva Zsigmond

Sayfa : 273-283

 

28. BUSINESS ETHICS AND MEASURING ETHICAL PERCEPTIONS OF THE OWNERS AND MANAGERS: EVIDENCE FROM BUSINESSES IN AKSARAY ORGANIZED INDUSTRIAL ZONE

M. Halit Yıldırım Muhammet Saygın

Sayfa : 284-295

 

29. THE JAPANESE EXPATRIATES IN MALAYSIA: INTERACTION AND ADAPTATION IN THE CULTURAL DIVERSE ENVIRONMENT

Md. Rosli bin Ismail

Sayfa : 296-306

 

30. MADAME BUTTERFLY’S CAREER PREFERENCE

Meltem Onay

Sayfa : 307-317

 

31. A STRUCTURED REVIEW OF COMPLEXITY IN ENGINEERING-PROJECTS State-of-research and solution concepts for the plant manufacturing business

Michael Gepp Michael Amberg Jan Vollmar Thomas Schaeffler

Sayfa : 318-327

 

32. UNIQUE STRATEGY OF SUSTAINABLE DEVELOPMENT BASED ON INTERACTION OF PR AND ICT FOR UNDEVELOPED MUNICIPALITIES IN SOUTH SERBIA

Milan Dimitrijević Dragan Jeremi

Sayfa : 328-338

 

33. EFFECTIVENESS OF CUSTOMER INFORMATION SOURCES ON PRICE SIGNALING OF QUALITY PERCEPTION

Mohsen Nazari Zahra Heydarifard

Sayfa : 339-346

 

34. THE INFLUENCE OF STATE AND MARKET ON THE DEVELOPMENT OF INDUSTRIAL ZONE IN MALAYSIA AND INDONESIA

Muchid Albintani

Sayfa : 347-355

 

35. WATER RESOURCE EVALUATION ON HUNGARY NOWADAYS

Neubauer éva

Sayfa : 356-367

 

36. EMPLOYMENT OPPORTUNITIES OF THE HEARING IMPAIRED IN THE HOSPITALITY INDUSTRY: GENDER ANALYSIS

Norhayati Mat Yusoff Mohd Salehuddin Mohd Zahari Zamri Ahmad Nina Farisha Isa Fatimah Abd Ghani

Sayfa : 368-379

 

37. THE CONNECTION BETWEEN THE MOTIVATION LEVEL OF THE EMPLOYEES JOB SATISFACTION AND TENDENCY TO QUIT THE JOB IN TOURISM SECTOR

Pınar Celik Cengiz Gok

Sayfa : 380-392

 

38. IMPACT OF FINANCIAL LITERACY AND GRAIN PRICE VOLATILITY ON THE FINANCING STRATEGIES OF HUNGARIAN FOOD PROCESSING SMES

Richárd Gál Andrea Bene Katalin óhegyi József Csernák

Sayfa : 393-402

 

39. MARKETING PERFORMANCE MANAGEMENT

Roland Gacsi Zoltan Zeman

Sayfa : 403-413

 

40. THE ROLE OF CORPORATE GOVERNANCE IN CONTROLLING ACCOUNTING DATA IN THE FIELD OF E-COMMERCE

Sally Sayyed Hussien Ahmed

Sayfa : 414-424

 

41. DISCOVERING CONSUMER PREFERENCES ON THE MARKET OF DRINKING WATER CONSUMPTION

Sanja Bijakšić BRano Markić Slavo Kukić

Sayfa : 425-435

 

42. THE EXAMINATION OF THE RELATIONSHIP BETWEEN TRANSFORMATIONAL LEADERSHIP AND EMPLOYEES’ ORGANIZATIONAL COMMITMENT WITH THE MODERATING EFFECT OF ALLOCENTRISM: AN INDIVIDUAL LEVEL ANALYSIS OF CULTURAL VALUES

Seçil Bal Taştan Emre İşçi

Sayfa : 436-447

 

43. MANAGEMENT SYSTEM AND ORGANIZATIONAL LIFE CYCLE: A QUALITATIVE STUDY

Selma Zone Fekih Ahmed

Sayfa : 448-460

 

44. CORE COMPETENCIES AND PHASES OF THE ORGANIZATIONAL LIFE CYCLE

Selma Zone Fekih Ahmed Manel Belguith Koubaa

Sayfa : 461-473

 

45. E-SERVICE QUALITY FACTORS THAT WEB SITES SHOULD HAVE IN CREATING ELECTRONIC CUSTOMER SATISFACTION: A RESEARCH ON ONLINE (CLOTHING) SHOPPING SITES

Sinem Yeygel Cakır Aysen Temel Egınlı

Sayfa : 474-484

 

46. ASSESSING USER PREFERENCES FOR MOBILE APPLICATIONS IN PUBLIC TRANSPORTATION: A PRE-STUDY USING A CONJOINTBASED RESEARCH METHODOLOGY

Stephan Böhm Philip Constantine Bodo Igler

Sayfa : 485-494

 

47. THE DEVELOPMENT OF LEADERSHIP COMPETENCES AND ITS NECESSITY IN ENTREPRENEURSHIP

Suat Begeç Vita Zarına Cem Güçel

Sayfa : 498-507

 

48. METHODS AND TOOLS OF LEADERSHIP DEVELOPMENT TO PROMOTE CORRESPONDENCE

Száva Zsigmond Krisztián Kisari

Sayfa : 508-518