Research Fields
Consumer-Oriented Product or Service Development
Digital Health
Digital Marketing
Industrial Marketing
Service Marketing
Customer Relationship Management
Marketing Management
Sales Management
Consumer Behaviour
Nitel araştırma
Institution
BİNGÖL ÜNİVERSİTESİ, SAĞLIK BİLİMLERİ FAKÜLTESİ, SAĞLIK YÖNETİMİ BÖLÜMÜ, SAĞLIK EKONOMİSİ ANABİLİM DALI
Publications
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