Research Fields
Digital Health
Business Administration
Digital Marketing
Industrial Marketing
Pricing
Service Marketing
Customer Relationship Management
Marketing Management
Sales Management
Consumer Behaviour
Consumer-Oriented Product or Service Development
Institution
BİNGÖL ÜNİVERSİTESİ, SAĞLIK BİLİMLERİ FAKÜLTESİ, SAĞLIK YÖNETİMİ BÖLÜMÜ, SAĞLIK EKONOMİSİ ANABİLİM DALI
Publications
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