Berin Koca Üçsu profile image
Berin Koca Üçsu Doctoral İSTANBUL ÜNİVERSİTESİ
Publication 2 Review 0
2 Publication
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0000-0001-6114-7653

Research Fields

Marketing Consumer Behaviour

Institution

İSTANBUL ÜNİVERSİTESİ

Popular Publications

A BIBLIOMETRIC ANALYSIS OF THE DEVELOPMENT OF BRAND AUTHENTICITY LITERATURE
Authors: Berin Koca Üçsu
Published: 2026 , Journal of Economics Business and International Relations-JEBI
DOI: 10.58654/jebi.1946258
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 134

0

1

134

Publications

THE RELATIONSHIP OF INDIVIDUALISTIC AND COLLECTIVISTIC BRAND PRIDE WITH BRAND LOYALTY AND OPPOSITIONAL BRAND LOYALTY
Authors: Berin Koca Üçsu , Oylum Korkut
Published: 2026 , Dogus University Journal
DOI: 10.31671/doujournal.1956220
FAVORITE 0 TOTAL DOWNLOAD COUNT 43

0

43

A BIBLIOMETRIC ANALYSIS OF THE DEVELOPMENT OF BRAND AUTHENTICITY LITERATURE
Authors: Berin Koca Üçsu
Published: 2026 , Journal of Economics Business and International Relations-JEBI
DOI: 10.58654/jebi.1946258
FAVORITE 1 TOTAL DOWNLOAD COUNT 134

1

134

Articles published in
Dogus University Journal
Dogus University Journal
Journal of Economics Business and International Relations-JEBI
Journal of Economics Business and International Relations-JEBI
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