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Emine Kuzören
İZMİR KATİP ÇELEBİ ÜNİVERSİTESİ
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Digital Marketing
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İZMİR KATİP ÇELEBİ ÜNİVERSİTESİ
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BE COOL AND TAKE MY MONEY! The Effect of Y and Z Generations Cool Brand Perception on Purchase Intention
Authors:
İrem Kiriş
,
Emine Kuzören
,
Sevtap Ünal
Published: 2026 ,
Journal of Business Innovation and Governance
DOI: 10.54472/jobig.1848749
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Journal of Business Innovation and Governance
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