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Sevtap Ünal Prof. Dr. İzmir Katip Çelebi Üniversitesi
Publication 13 Review 41 CrossRef Cited 10 TR Dizin Cited 7
13 Publication
41 Review
10 CrossRef Cited
7 TR Dizin Cited

Research Fields

Marketing Research Methodology Consumer Behaviour International Marketing Product and Brand Management

Institution

İzmir Katip Çelebi Üniversitesi

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The Effect of Anthropomorphic Mascot on The Purchasing Intention of Consumers: An Experimental Study
Published: 2021 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2021.04.11
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