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Researchers
Sevtap Ünal
Sevtap Ünal
Prof. Dr.
İzmir Katip Çelebi Üniversitesi
Publication
13
Review
40
CrossRef Cited
9
TR Dizin Cited
7
13
Publication
40
Review
9
CrossRef Cited
7
TR Dizin Cited
0000-0002-3227-0756
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Summary
Publications
Peer Review
Cited
Research Fields
Marketing Research Methodology
Consumer Behaviour
International Marketing
Product and Brand Management
Institution
İzmir Katip Çelebi Üniversitesi
Popular Publications
DETERMINING THE FACTORS THAT INFLUENCE THE INTENTION TO PURCHASE LUXURY FASHION BRANDS OF YOUNG CONSUMERS
Authors:
Sevtap Ünal
,
Elif Deniz
,
Nisa Akın
Published: 2019 ,
Ege Academic Review
DOI: 10.21121/eab.511806
CITED
7
FAVORITE
1
TOTAL DOWNLOAD COUNT
11175
7
CITED
1
FAVORITE
11175
TOTAL DOWNLOAD COUNT
Do We Know Organic Food Consumers? The Personal and Social Determinants of Organic Food Consumption
Authors:
Sevtap Ünal
,
F. Gorgun Deveci
, Tuğba Yıldız
Published: 2019 ,
Istanbul Business Research
DOI: -
CITED
0
FAVORITE
1
TOTAL DOWNLOAD COUNT
1396
0
CITED
1
FAVORITE
1396
TOTAL DOWNLOAD COUNT
EVALUATION OF PERSONAL BRAND MIX 7C IN TERMS OF YOUTUBERS
Authors:
Sevtap Ünal
,
Gülşah Karslı
Published: 2022 ,
Dokuz Eylul University The Journal of Graduate School of Social Sciences
DOI: 10.16953/deusosbil.1092360
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
549
1
CITED
1
FAVORITE
549
TOTAL DOWNLOAD COUNT
Publications
INSTANT MESSAGING GROUPS: IS IT CONVENIENCE OR TORTURE?
Authors:
Mehmet Emin Bakay
,
Sevtap Ünal
,
Aygül Arslan
Published: 2023 ,
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.1097712
FAVORITE
0
TOTAL DOWNLOAD COUNT
392
0
FAVORITE
392
TOTAL DOWNLOAD COUNT
EVALUATION OF PERSONAL BRAND MIX 7C IN TERMS OF YOUTUBERS
Authors:
Sevtap Ünal
,
Gülşah Karslı
Published: 2022 ,
Dokuz Eylul University The Journal of Graduate School of Social Sciences
DOI: 10.16953/deusosbil.1092360
FAVORITE
1
TOTAL DOWNLOAD COUNT
549
1
FAVORITE
549
TOTAL DOWNLOAD COUNT
The Effect of Anthropomorphic Mascot on The Purchasing Intention of Consumers: An Experimental Study
Authors:
Kadir Deligoz
,
Sevtap Ünal
Published: 2021 ,
Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2021.04.11
FAVORITE
0
TOTAL DOWNLOAD COUNT
1491
0
FAVORITE
1491
TOTAL DOWNLOAD COUNT
The Effect of Individual and Environmental Motivations on YouTuber Followers’ Behavioral Changes
Authors:
Fatma Görgün Deveci
,
Sevtap Ünal
Published: 2021 ,
Istanbul Business Research
DOI: 10.26650/ibr.2021.51.844527
FAVORITE
0
TOTAL DOWNLOAD COUNT
558
0
FAVORITE
558
TOTAL DOWNLOAD COUNT
EXAMINING CONSUMERS 'BRAND HATE IN THE CONTEXT OF BRAND REFLECTION
Authors:
Makbule Müftüoğlu
,
Sevtap Ünal
Published: 2021 ,
Journal of Business Innovation and Governance
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
622
0
FAVORITE
622
TOTAL DOWNLOAD COUNT
Evaluation of Ethics Element in Purchasing Sustainable Clothing: A Research On Social Network Users
Authors:
Hatice Dağcı Büyük
,
Sevtap Ünal
,
Aysel Erciş
Published: 2020 ,
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.622873
FAVORITE
0
TOTAL DOWNLOAD COUNT
957
0
FAVORITE
957
TOTAL DOWNLOAD COUNT
Tüketicilerin Sivil Toplum Kuruluşlarına Yönelik Farkındalıkları Üzerinde Viral Pazarlama Uygulamalarının Etkisi
Authors:
Ebru Taş
,
Sevtap Ünal
,
İsmail Erkan
Published: 2019 ,
Journal of Graduate School of Social Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
1375
0
FAVORITE
1375
TOTAL DOWNLOAD COUNT
MARKAYA YÖNELİK DUYGULARDA ANTROPOMORHİZM ETKİSİNİN RASYONEL VE HEDONİK FAYDA AÇISINDAN DEĞERLENDİRİLMESİ
Authors:
Hatice Aydın
,
Sevtap Ünal
Published: 2019 ,
Journal of Economics and Administrative Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
1510
0
FAVORITE
1510
TOTAL DOWNLOAD COUNT
Do We Know Organic Food Consumers? The Personal and Social Determinants of Organic Food Consumption
Authors:
Sevtap Ünal
,
F. Gorgun Deveci
, Tuğba Yıldız
Published: 2019 ,
Istanbul Business Research
DOI: -
FAVORITE
1
TOTAL DOWNLOAD COUNT
1396
1
FAVORITE
1396
TOTAL DOWNLOAD COUNT
DETERMINING THE FACTORS THAT INFLUENCE THE INTENTION TO PURCHASE LUXURY FASHION BRANDS OF YOUNG CONSUMERS
Authors:
Sevtap Ünal
,
Elif Deniz
,
Nisa Akın
Published: 2019 ,
Ege Academic Review
DOI: 10.21121/eab.511806
FAVORITE
1
TOTAL DOWNLOAD COUNT
11175
1
FAVORITE
11175
TOTAL DOWNLOAD COUNT
CONSUMERS SEGMENTATION WITH KOHONEN MAPS (SELF-ORGANIZING MAP-SOM) FROM THE POINT OF CONSUMERS' ATTITUDES TOWARDS THE ENVIRONMENT AND PERSONALITY CHARACTERISTICS
Authors: Somayyeh Bıkarı,
Sevtap Ünal
,
F. Görgün Deveci
Published: 2017 ,
International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.352374
FAVORITE
0
TOTAL DOWNLOAD COUNT
1857
0
FAVORITE
1857
TOTAL DOWNLOAD COUNT
Pazarın Satın Alma Tarzlarına ve Kişisel Değerlere Göre Bölümlendirilmesi
Authors:
Sevtap Ünal
,
Aysel Erciş
Published: 2014 ,
Marmara University Journal of Economic and Administrative Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
2586
0
FAVORITE
2586
TOTAL DOWNLOAD COUNT
MATERYALİZMİN STATÜ TÜKETİMİ ÜZERİNDEKİ ETKİSİNİ BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA
Authors:
Sevtap Ünal
,
Fulya Aslay
, Özlem Akbulut
Published: 2013 ,
Journal of Economics and Administrative Sciences
DOI: -
FAVORITE
0
TOTAL DOWNLOAD COUNT
1802
0
FAVORITE
1802
TOTAL DOWNLOAD COUNT
Articles published in
Dokuz Eylul University The Journal of Graduate School of Social Sciences
Ege Academic Review
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
International Journal of Economics and Administrative Studies
Istanbul Business Research
Journal of Business Innovation and Governance
Journal of Economics and Administrative Sciences
Journal of Graduate School of Social Sciences
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Marmara University Journal of Economic and Administrative Sciences
Sosyoekonomi
Editorship
İzmir Katip Çelebi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Technical Editor , Editor
Reviews
Academic Review of Economics and Administrative Sciences
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Ankara Hacı Bayram Veli University Journal of the Faculty of Economics and Administrative Sciences
Ardahan University Journal of the Faculty of Economics and Administrative Sciences
Beykoz Akademi Dergisi
Ege Academic Review
Gazi Journal of Economics and Business
İnönü University International Journal of Social Sciences (INIJOSS)
İzmir Katip Çelebi Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
International Journal of Economics and Administrative Studies
Istanbul Business Research
Journal of Economics and Administrative Sciences
Journal of Erciyes Communication
Journal of Internet Applications and Management
Journal of Management and Economics
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Multidisciplinary Academic Tourism
Journal of Selçuk University Social Sciences Vocational School
Karadeniz Sosyal Bilimler Dergisi
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Kırıkkale University Journal of Social Sciences
Pamukkale University Journal of Social Sciences Institute
Pazarlama ve Pazarlama Araştırmaları Dergisi
The Journal of Social Economic Research
Turkish Journal of Entrepreneurship
Uludağ University Faculty of Arts and Sciences Journal of Social Sciences
Publications
EVALUATION OF PERSONAL BRAND MIX 7C IN TERMS OF YOUTUBERS
Authors:
Sevtap Ünal
,
Gülşah Karslı
Published: 2022 ,
Dokuz Eylul University The Journal of Graduate School of Social Sciences
DOI: 10.16953/deusosbil.1092360
CITED
1
FAVORITE
1
TOTAL DOWNLOAD COUNT
549
1
CITED
1
FAVORITE
549
TOTAL DOWNLOAD COUNT
Evaluation of Ethics Element in Purchasing Sustainable Clothing: A Research On Social Network Users
Authors:
Hatice Dağcı Büyük
,
Sevtap Ünal
,
Aysel Erciş
Published: 2020 ,
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
DOI: 10.17153/oguiibf.622873
CITED
1
FAVORITE
0
TOTAL DOWNLOAD COUNT
957
1
CITED
0
FAVORITE
957
TOTAL DOWNLOAD COUNT
DETERMINING THE FACTORS THAT INFLUENCE THE INTENTION TO PURCHASE LUXURY FASHION BRANDS OF YOUNG CONSUMERS
Authors:
Sevtap Ünal
,
Elif Deniz
,
Nisa Akın
Published: 2019 ,
Ege Academic Review
DOI: 10.21121/eab.511806
CITED
7
FAVORITE
1
TOTAL DOWNLOAD COUNT
11175
7
CITED
1
FAVORITE
11175
TOTAL DOWNLOAD COUNT
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