avatar
Sevtap Ünal Prof. Dr. İzmir Katip Çelebi Üniversitesi
Publication 13 Review 40 CrossRef Cited 9 TR Dizin Cited 7
13 Publication
40 Review
9 CrossRef Cited
7 TR Dizin Cited

Research Fields

Marketing Research Methodology Consumer Behaviour International Marketing Product and Brand Management

Institution

İzmir Katip Çelebi Üniversitesi

Popular Publications

7

1

11175

0

1

1396

1

1

549

Publications

0

392

1

549

The Effect of Anthropomorphic Mascot on The Purchasing Intention of Consumers: An Experimental Study
Published: 2021 , Sosyoekonomi
DOI: 10.17233/sosyoekonomi.2021.04.11
FAVORITE 0 TOTAL DOWNLOAD COUNT 1491

0

1491

0

558

0

622

1

1396

1

11175

0

1802

Publications

1

1

549

7

1

11175

Interactive Guide Tool
If you want to see the panel introduction, you can click Start Tour.