F. Görgün Deveci profile image
F. Görgün Deveci Asst. Prof. Dr. ATATÜRK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ, ÜRETİM YÖNETİMİ VE PAZARLAMA ANABİLİM DALI
Publication 14 Review 6 CrossRef Cited 9 TR Dizin Cited 7
14 Publication
6 Review
9 CrossRef Cited
7 TR Dizin Cited
0000-0001-8987-2478

Research Fields

Digital Marketing

Institution

ATATÜRK ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ, İŞLETME BÖLÜMÜ, ÜRETİM YÖNETİMİ VE PAZARLAMA ANABİLİM DALI

Popular Publications

CONSUMERS SEGMENTATION WITH KOHONEN MAPS (SELF-ORGANIZING MAP-SOM) FROM THE POINT OF CONSUMERS' ATTITUDES TOWARDS THE ENVIRONMENT AND PERSONALITY CHARACTERISTICS
Authors: Somayyeh Bıkarı, Sevtap Ünal , F. Görgün Deveci
Published: 2017 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.352374
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2528

0

1

2528

YABANCI ÜRÜN DÜŞMANLIĞI VE SATIN ALMA İSTEKSİZLİĞİ ÜZERİNDE ETKİLİ OLAN FAKTÖRLERİ BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA
Authors: Aysel Erciş , F. Görgün Deveci , Gülşah Korkmaz
Published: 2018 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.431335
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2128

1

1

2128

THE EFFECT OF INERTIA AND SATISFACTION ON CONSUMER LOYALTY IN ONLINE SHOPPING SITES
Authors: Aysel Ercis , Tugba Yildiz, Fatma Gorgun Deveci
Published: 2018 , Journal of Management Marketing and Logistics
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 3581

0

1

3581

Do We Know Organic Food Consumers? The Personal and Social Determinants of Organic Food Consumption
Authors: Sevtap Ünal , F. Gorgun Deveci , Tuğba Yıldız
Published: 2019 , Istanbul Business Research
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 2000

0

1

2000

Brand Experience, Its Antecedents and Its Effects on Brand Loyalty in Online TV Streaming Platforms: The Mediation Effect of Brand Attitude and Brand Preference
Authors: Aysel Erciş , Namık Kemal Deveci, Fatma Görgün Deveci
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.934464
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3723

1

1

3723

Publications

ONLINE PERSONALIZED ADVERTISING: A SYSTEMATIC LITERATURE REVIEW
Authors: F. Görgün Deveci
Published: 2025 , Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.53443/anadoluibfd.1556284
FAVORITE 1 TOTAL DOWNLOAD COUNT 1914

1

1914

The Effect of Consumer Minimalism on Sustainable Consumption: The Mediator Role of Perceived Consumer Effectiveness
Authors: F. Görgün Deveci , Tuğba Yıldız
Published: 2025 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.1461069
FAVORITE 1 TOTAL DOWNLOAD COUNT 3018

1

3018

A RESEARCH ON THE EVALUATION OF HOTEL CUSTOMERS’ CITIZENSHIP BEHAVIORS IN THE EXPERIENCESCAPE
Authors: F. Görgün Deveci , Tuğba Yıldız
Published: 2024 , Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
DOI: 10.24889/ifede.1354888
FAVORITE 1 TOTAL DOWNLOAD COUNT 1464

1

1464

CLICK OR AVOID THE ADVERTISING: A RESEARCH ON CONSUMERS’ ONLINE IN-VIDEO ADVERTISING WATCHING BEHAVIORS
Authors: F. Görgün Deveci , Tuğba Yıldız
Published: 2022 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.1094618
FAVORITE 1 TOTAL DOWNLOAD COUNT 3654

1

3654

Health-Seeking Consumer: Cognitive Dissonance Encountered After Panic Buying
Authors: F. Görgün Deveci , Tuğba Yıldız
Published: 2022 , Ankara Hacı Bayram Veli University Journal of the Faculty of Economics and Administrative Sciences
DOI: 10.26745/ahbvuibfd.1003324
FAVORITE 1 TOTAL DOWNLOAD COUNT 1456

1

1456

Brand Experience, Its Antecedents and Its Effects on Brand Loyalty in Online TV Streaming Platforms: The Mediation Effect of Brand Attitude and Brand Preference
Authors: Aysel Erciş , Namık Kemal Deveci, Fatma Görgün Deveci
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.934464
FAVORITE 1 TOTAL DOWNLOAD COUNT 3723

1

3723

Tüketici Düşünme Stilleri Çerçevesinde COVID-19 Süreci ile Değişen Alışveriş Davranışları Üzerine Bir Araştırma
Authors: Tuğba Yıldız , F. Görgün Deveci
Published: 2021 , Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.17494/ogusbd.1041294
FAVORITE 0 TOTAL DOWNLOAD COUNT 778

0

778

The Effect of Individual and Environmental Motivations on YouTuber Followers’ Behavioral Changes
Authors: Fatma Görgün Deveci , Sevtap Ünal
Published: 2021 , Istanbul Business Research
DOI: 10.26650/ibr.2021.51.844527
FAVORITE 0 TOTAL DOWNLOAD COUNT 1010

0

1010

Do We Know Organic Food Consumers? The Personal and Social Determinants of Organic Food Consumption
Authors: Sevtap Ünal , F. Gorgun Deveci , Tuğba Yıldız
Published: 2019 , Istanbul Business Research
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 2000

1

2000

SOSYAL MEDYA KULLANIMINDA UTANGAÇLIĞIN SOSYAL SERMAYE İLE DUYGUSAL ZEKÂ ÜZERİNDEKİ ETKİSİ VE BİREYSEL MUTLULUKTAKİ DEĞİŞİM
Authors: Aysel Erciş , Erdal Özbey, Fatma Deveci
Published: 2019 , Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1704

0

1704

THE EFFECT OF INERTIA AND SATISFACTION ON CONSUMER LOYALTY IN ONLINE SHOPPING SITES
Authors: Aysel Ercis , Tugba Yildiz, Fatma Gorgun Deveci
Published: 2018 , Journal of Management Marketing and Logistics
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 3581

1

3581

YABANCI ÜRÜN DÜŞMANLIĞI VE SATIN ALMA İSTEKSİZLİĞİ ÜZERİNDE ETKİLİ OLAN FAKTÖRLERİ BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA
Authors: Aysel Erciş , F. Görgün Deveci , Gülşah Korkmaz
Published: 2018 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.431335
FAVORITE 1 TOTAL DOWNLOAD COUNT 2128

1

2128

CONSUMERS SEGMENTATION WITH KOHONEN MAPS (SELF-ORGANIZING MAP-SOM) FROM THE POINT OF CONSUMERS' ATTITUDES TOWARDS THE ENVIRONMENT AND PERSONALITY CHARACTERISTICS
Authors: Somayyeh Bıkarı, Sevtap Ünal , F. Görgün Deveci
Published: 2017 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.352374
FAVORITE 1 TOTAL DOWNLOAD COUNT 2528

1

2528

TÜRKİYE PAZARINDA FAALİYET GÖSTEREN ÇAY MARKALARININ KONUMLANDIRILMASI
Authors: F. Görgün Deveci , Erdal Özbey, Sanam Eyvazzade, Sevtap Ünal
Published: 2016 , Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 10414

0

10414

Articles published in
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Ankara Hacı Bayram Veli University Journal of the Faculty of Economics and Administrative Sciences
Ankara Hacı Bayram Veli University Journal of the Faculty of Economics and Administrative Sciences
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
Eskişehir Osmangazi Üniversitesi Sosyal Bilimler Dergisi
International Journal of Economics and Administrative Studies
International Journal of Economics and Administrative Studies
Istanbul Business Research
Istanbul Business Research
Journal of Management Marketing and Logistics
Journal of Management Marketing and Logistics
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Turkish Review of Communication Studies
Turkish Review of Communication Studies
Yaşar Üniversitesi E-Dergisi
Yaşar Üniversitesi E-Dergisi

Reviews

Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
Atatürk Üniversitesi İktisadi ve İdari Bilimler Dergisi
Aurum Journal of Social Sciences
Aurum Journal of Social Sciences
Erzurum Teknik Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Erzurum Teknik Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
ODU Journal of Social Sciences Research
ODU Journal of Social Sciences Research
Trends in Business and Economics
Trends in Business and Economics

Publications

ONLINE PERSONALIZED ADVERTISING: A SYSTEMATIC LITERATURE REVIEW
Authors: F. Görgün Deveci
Published: 2025 , Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.53443/anadoluibfd.1556284
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1914

1

1

1914

The Effect of Consumer Minimalism on Sustainable Consumption: The Mediator Role of Perceived Consumer Effectiveness
Authors: F. Görgün Deveci , Tuğba Yıldız
Published: 2025 , Yaşar Üniversitesi E-Dergisi
DOI: 10.19168/jyasar.1461069
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3018

1

1

3018

CLICK OR AVOID THE ADVERTISING: A RESEARCH ON CONSUMERS’ ONLINE IN-VIDEO ADVERTISING WATCHING BEHAVIORS
Authors: F. Görgün Deveci , Tuğba Yıldız
Published: 2022 , Pamukkale University Journal of Social Sciences Institute
DOI: 10.30794/pausbed.1094618
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 3654

2

1

3654

Health-Seeking Consumer: Cognitive Dissonance Encountered After Panic Buying
Authors: F. Görgün Deveci , Tuğba Yıldız
Published: 2022 , Ankara Hacı Bayram Veli University Journal of the Faculty of Economics and Administrative Sciences
DOI: 10.26745/ahbvuibfd.1003324
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1456

3

1

1456

Brand Experience, Its Antecedents and Its Effects on Brand Loyalty in Online TV Streaming Platforms: The Mediation Effect of Brand Attitude and Brand Preference
Authors: Aysel Erciş , Namık Kemal Deveci, Fatma Görgün Deveci
Published: 2021 , Turkish Review of Communication Studies
DOI: 10.17829/turcom.934464
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 3723

1

1

3723

YABANCI ÜRÜN DÜŞMANLIĞI VE SATIN ALMA İSTEKSİZLİĞİ ÜZERİNDE ETKİLİ OLAN FAKTÖRLERİ BELİRLEMEYE YÖNELİK BİR ARAŞTIRMA
Authors: Aysel Erciş , F. Görgün Deveci , Gülşah Korkmaz
Published: 2018 , International Journal of Economics and Administrative Studies
DOI: 10.18092/ulikidince.431335
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2128

1

1

2128

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.