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İrem Kiriş No Academic Title İZMİR KATİP ÇELEBİ ÜNİVERSİTESİ
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Research Fields

Marketing Communications

Institution

İZMİR KATİP ÇELEBİ ÜNİVERSİTESİ

Publications

BE COOL AND TAKE MY MONEY! The Effect of Y and Z Generations Cool Brand Perception on Purchase Intention
Authors: İrem Kiriş , Emine Kuzören , Sevtap Ünal
Published: 2026 , Journal of Business Innovation and Governance
DOI: 10.54472/jobig.1848749
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Articles published in
Journal of Business Innovation and Governance
Journal of Business Innovation and Governance
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