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Merve Eroğlu Doctoral SÜLEYMAN DEMİREL ÜNİVERSİTESİ
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1 Publication
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Research Fields

Marketing Communications Consumer Behaviour Advertisement Product and Brand Management

Institution

SÜLEYMAN DEMİREL ÜNİVERSİTESİ

Popular Publications

THE EFFECT OF GAME ADVERTISING AS AN EXPERIENTIAL MARKETING TOOL ON CONSUMERS 'ATTITUDE AND BEHAVIOR TOWARDS THE BRAND
Authors: Murat Öz , Merve Eroğlu
Published: 2021 , Sosyal Bilimler Akademi Dergisi
DOI: 10.38004/sobad.854665
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1070

0

1

1070

Publications

THE EFFECT OF GAME ADVERTISING AS AN EXPERIENTIAL MARKETING TOOL ON CONSUMERS 'ATTITUDE AND BEHAVIOR TOWARDS THE BRAND
Authors: Murat Öz , Merve Eroğlu
Published: 2021 , Sosyal Bilimler Akademi Dergisi
DOI: 10.38004/sobad.854665
FAVORITE 1 TOTAL DOWNLOAD COUNT 1070

1

1070

Articles published in
Sosyal Bilimler Akademi Dergisi
Sosyal Bilimler Akademi Dergisi
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