Murat Öz profile image
Murat Öz Assoc. Prof. Dr. Karamanoğlu Mehmetbey Üniversitesi İktisadi ve İdari Bilimler Fakültesi
Publication 14 Review 21 CrossRef Cited 56 TR Dizin Cited 33
14 Publication
21 Review
56 CrossRef Cited
33 TR Dizin Cited
0000-0003-4955-3848

Research Fields

Marketing Advertisement Intercultural Communication Consumer Behaviour Service Marketing Product and Brand Management Marketing Communications Entrepreneurship

Institution

Karamanoğlu Mehmetbey Üniversitesi İktisadi ve İdari Bilimler Fakültesi

Popular Publications

Sağlık Hizmetleri Pazarlamasında Algılanan Hizmet Kalitesi ve Müşteri Memnuniyeti Üzerinde Ağızdan Ağıza Pazarlamanın Etkisini Belirlemeye Yönelik Bir Araştırma
Authors: Murat Öz , Esra Uyar
Published: 2014 , Karamanoglu Mehmetbey University Journal of Social and Economic Research
DOI: 10.18493/kmusekad.86430
CITED 35 FAVORITE 1 TOTAL DOWNLOAD COUNT 5731

35

1

5731

Webrooming Application On Marketing 4.0 Axis
Authors: Murat Öz , Mustafa Kazak
Published: 2020 , Econder International Academic Journal
DOI: 10.35342/econder.780952
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1210

3

1

1210

Explanation of the Consumption Preferences of Supermarket Consumers Making Online Shopping with Technology Acceptance Model
Authors: Perihan Işık , Murat Öz
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.837561
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 1528

4

1

1528

THE EFFECT OF GAME ADVERTISING AS AN EXPERIENTIAL MARKETING TOOL ON CONSUMERS 'ATTITUDE AND BEHAVIOR TOWARDS THE BRAND
Authors: Murat Öz , Merve Eroğlu
Published: 2021 , Sosyal Bilimler Akademi Dergisi
DOI: 10.38004/sobad.854665
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1147

0

1

1147

Corporate Social Responsibility Practices in the Context of Sustainable Development Goals: Current Situation and Trends in Turkey
Authors: Muhammet Ali Tiltay , Murat Öz , Mustafa Enes Tepe
Published: 2021 , Optimum Journal of Economics and Management Sciences
DOI: 10.17541/optimum.897786
CITED 10 FAVORITE 1 TOTAL DOWNLOAD COUNT 5808

10

1

5808

Publications

FINANCE-BASED BRAND VALUE MEASUREMENT OF SPORTS ACTIVITIES SECTOR COMPANIES TRADED IN STOCK ISTANBUL 100: HIROSE METHOD
Authors: Gülşah Kazak , Murat Öz , Namık Kemal Erdemir , Mustafa Kazak
Published: 2025 , Dogus University Journal
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 692

1

692

Quantitative Analysis of Factors Affecting the Choice of Distribution Channel as a Strategic Supply Chain Function
Authors: Kemal Kamacı , Murat Öz
Published: 2024 , Journal of Selçuk University Social Sciences Vocational School
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1067

0

1067

HUMAN-TECHNOLOGY INTERACTION SCALE (HTIS) DEVELOPMENT STUDY
Authors: Kemal Kamacı , Murat Öz
Published: 2023 , Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.53443/anadoluibfd.1179845
FAVORITE 0 TOTAL DOWNLOAD COUNT 838

0

838

THE EFFECT OF ETHICAL UNDERSTANDINGS OF ACCOUNTING DEPARTMENTS IN HEALTH INSTITUTIONS ON THE QUALITY OF SERVICE PROVIDED TO INTERNAL CUSTOMERS
Authors: Murat Öz , Gülşah Kazak , Mustafa Kazak
Published: 2023 , Journal of Academic Perspective on Social Studies
DOI: 10.35344/japss.1126535
FAVORITE 0 TOTAL DOWNLOAD COUNT 665

0

665

A Qualitative Study on the Relationship of Personal Data with Consumer Privacy in Online Shopping
Authors: Duygu Kılıç , Murat Öz
Published: 2023 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.1010970
FAVORITE 1 TOTAL DOWNLOAD COUNT 1623

1

1623

Comparison of Islamic Management and Conventional Management on The Basis of Business Ethics
Authors: Kemal Kamacı , Murat Öz
Published: 2022 , Karamanoglu Mehmetbey University Journal of Social and Economic Research
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 837

0

837

EVALUATION OF INNOVATION FEATURES AFFECTING ON ACCEPTANCE OF TECHNOLOGICAL INNOVATIONS IN BUSINESSES BY DEMATEL METHOD
Authors: Murat Öz , Kemal Kamacı
Published: 2022 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.912749
FAVORITE 1 TOTAL DOWNLOAD COUNT 1400

1

1400

Explanation of the Consumption Preferences of Supermarket Consumers Making Online Shopping with Technology Acceptance Model
Authors: Perihan Işık , Murat Öz
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.837561
FAVORITE 1 TOTAL DOWNLOAD COUNT 1528

1

1528

Corporate Social Responsibility Practices in the Context of Sustainable Development Goals: Current Situation and Trends in Turkey
Authors: Muhammet Ali Tiltay , Murat Öz , Mustafa Enes Tepe
Published: 2021 , Optimum Journal of Economics and Management Sciences
DOI: 10.17541/optimum.897786
FAVORITE 1 TOTAL DOWNLOAD COUNT 5808

1

5808

THE EFFECT OF GAME ADVERTISING AS AN EXPERIENTIAL MARKETING TOOL ON CONSUMERS 'ATTITUDE AND BEHAVIOR TOWARDS THE BRAND
Authors: Murat Öz , Merve Eroğlu
Published: 2021 , Sosyal Bilimler Akademi Dergisi
DOI: 10.38004/sobad.854665
FAVORITE 1 TOTAL DOWNLOAD COUNT 1147

1

1147

Webrooming Application On Marketing 4.0 Axis
Authors: Murat Öz , Mustafa Kazak
Published: 2020 , Econder International Academic Journal
DOI: 10.35342/econder.780952
FAVORITE 1 TOTAL DOWNLOAD COUNT 1210

1

1210

Examining the Relationship between Personal Data and Online Privacy through Content Analysis Method
Authors: Murat Öz , Duygu Kılıç
Published: 2020 , Karamanoglu Mehmetbey University Journal of Social and Economic Research
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2595

0

2595

Türkiye’de Tekstil Sektöründe Dağıtım Kanalı Seçiminde Karşılaşılan Problemler Ve Adıyaman’da Tekstil Firmaları Üzerinde Bir Uygulama Problems In Distribution Channel Choosing Of Turkish Textile Sector And An Application On Textile Firms In Adıyaman
Authors: Murat Öz , Nejla Yılmaz
Published: 2016 , Mehmet Akif Ersoy University Journal of Social Sciences Institute
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 2720

0

2720

Sağlık Hizmetleri Pazarlamasında Algılanan Hizmet Kalitesi ve Müşteri Memnuniyeti Üzerinde Ağızdan Ağıza Pazarlamanın Etkisini Belirlemeye Yönelik Bir Araştırma
Authors: Murat Öz , Esra Uyar
Published: 2014 , Karamanoglu Mehmetbey University Journal of Social and Economic Research
DOI: 10.18493/kmusekad.86430
FAVORITE 1 TOTAL DOWNLOAD COUNT 5731

1

5731

Articles published in
Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Dogus University Journal
Dogus University Journal
Econder International Academic Journal
Econder International Academic Journal
Journal of Academic Perspective on Social Studies
Journal of Academic Perspective on Social Studies
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
Journal of Selçuk University Social Sciences Vocational School
Journal of Selçuk University Social Sciences Vocational School
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Mehmet Akif Ersoy University Journal of Social Sciences Institute
Mehmet Akif Ersoy University Journal of Social Sciences Institute
Optimum Journal of Economics and Management Sciences
Optimum Journal of Economics and Management Sciences
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Sosyal Bilimler Akademi Dergisi
Sosyal Bilimler Akademi Dergisi

Reviews

Afyon Kocatepe University Journal of Social Sciences
Afyon Kocatepe University Journal of Social Sciences
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
Eskişehir Osmangazi University Journal of Economics and Administrative Sciences
International Journal of Management Economics and Business
International Journal of Management Economics and Business
Journal of Erciyes Communication
Journal of Erciyes Communication
Journal of Higher Education and Science
Journal of Higher Education and Science
Journal of Social Sciences of Mus Alparslan University
Journal of Social Sciences of Mus Alparslan University
Journal of Transportation and Logistics
Journal of Transportation and Logistics
Karamanoglu Mehmetbey University Journal of Ermenek Akademi
Karamanoglu Mehmetbey University Journal of Ermenek Akademi
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Karamanoglu Mehmetbey University Journal of Social and Economic Research
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Manisa Celal Bayar Üniversitesi Sosyal Bilimler Dergisi
Mustafa Kemal University Journal of Social Sciences Institute
Mustafa Kemal University Journal of Social Sciences Institute
Necmettin Erbakan Üniversitesi Siyasal Bilgiler Fakültesi Dergisi
Necmettin Erbakan Üniversitesi Siyasal Bilgiler Fakültesi Dergisi
Optimum Journal of Economics and Management Sciences
Optimum Journal of Economics and Management Sciences
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches
Pamukkale University Journal of Business Research
Pamukkale University Journal of Business Research
Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute
Selçuk Üniversitesi Akşehir Meslek Yüksekokulu Sosyal Bilimler Dergisi
Selçuk Üniversitesi Akşehir Meslek Yüksekokulu Sosyal Bilimler Dergisi
Yalova Sosyal Bilimler Dergisi
Yalova Sosyal Bilimler Dergisi

Publications

THE EFFECT OF ETHICAL UNDERSTANDINGS OF ACCOUNTING DEPARTMENTS IN HEALTH INSTITUTIONS ON THE QUALITY OF SERVICE PROVIDED TO INTERNAL CUSTOMERS
Authors: Murat Öz , Gülşah Kazak , Mustafa Kazak
Published: 2023 , Journal of Academic Perspective on Social Studies
DOI: 10.35344/japss.1126535
CITED 1 FAVORITE 0 TOTAL DOWNLOAD COUNT 665

1

0

665

A Qualitative Study on the Relationship of Personal Data with Consumer Privacy in Online Shopping
Authors: Duygu Kılıç , Murat Öz
Published: 2023 , Afyon Kocatepe University Journal of Social Sciences
DOI: 10.32709/akusosbil.1010970
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 1623

1

1

1623

EVALUATION OF INNOVATION FEATURES AFFECTING ON ACCEPTANCE OF TECHNOLOGICAL INNOVATIONS IN BUSINESSES BY DEMATEL METHOD
Authors: Murat Öz , Kemal Kamacı
Published: 2022 , Journal of Mehmet Akif Ersoy University Economics and Administrative Sciences Faculty
DOI: 10.30798/makuiibf.912749
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1400

2

1

1400

Explanation of the Consumption Preferences of Supermarket Consumers Making Online Shopping with Technology Acceptance Model
Authors: Perihan Işık , Murat Öz
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.837561
CITED 4 FAVORITE 1 TOTAL DOWNLOAD COUNT 1528

4

1

1528

Corporate Social Responsibility Practices in the Context of Sustainable Development Goals: Current Situation and Trends in Turkey
Authors: Muhammet Ali Tiltay , Murat Öz , Mustafa Enes Tepe
Published: 2021 , Optimum Journal of Economics and Management Sciences
DOI: 10.17541/optimum.897786
CITED 10 FAVORITE 1 TOTAL DOWNLOAD COUNT 5808

10

1

5808

Webrooming Application On Marketing 4.0 Axis
Authors: Murat Öz , Mustafa Kazak
Published: 2020 , Econder International Academic Journal
DOI: 10.35342/econder.780952
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1210

3

1

1210

Sağlık Hizmetleri Pazarlamasında Algılanan Hizmet Kalitesi ve Müşteri Memnuniyeti Üzerinde Ağızdan Ağıza Pazarlamanın Etkisini Belirlemeye Yönelik Bir Araştırma
Authors: Murat Öz , Esra Uyar
Published: 2014 , Karamanoglu Mehmetbey University Journal of Social and Economic Research
DOI: 10.18493/kmusekad.86430
CITED 35 FAVORITE 1 TOTAL DOWNLOAD COUNT 5731

35

1

5731

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods.