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Sarra Daimi Post Graduate ANKARA ÜNİVERSİTESİ, SOSYAL BİLİMLER ENSTİTÜSÜ
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2 TR Dizin Cited
0000-0002-4266-0774

Research Fields

Artificial Intelligence (Other) Ecology, Sustainability and Energy Quantitative Decision Methods Business Analytics Business Administration Marketing

Institution

ANKARA ÜNİVERSİTESİ, SOSYAL BİLİMLER ENSTİTÜSÜ

Publications

An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions
Authors: Sarra Daimi , Aslı Tolunay
Published: 2021 , Istanbul Management Journal
DOI: 10.26650/imj.2021.91.003
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Articles published in
Istanbul Management Journal
Istanbul Management Journal
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