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Aslı Tolunay Assoc. Prof. Dr. YEDİTEPE ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ
Publication 2 Review 3 CrossRef Cited 1 TR Dizin Cited 6
2 Publication
3 Review
1 CrossRef Cited
6 TR Dizin Cited
0000-0003-3856-8518

Research Fields

Marketing Digital Marketing Product and Brand Management

Institution

YEDİTEPE ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ

Popular Publications

Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter
Authors: Aslı Tolunay , Hüseyin Ekizler
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.874722
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2298

1

1

2298

An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions
Authors: Sarra Daimi , Aslı Tolunay
Published: 2021 , Istanbul Management Journal
DOI: 10.26650/imj.2021.91.003
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1769

0

1

1769

Publications

An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions
Authors: Sarra Daimi , Aslı Tolunay
Published: 2021 , Istanbul Management Journal
DOI: 10.26650/imj.2021.91.003
FAVORITE 1 TOTAL DOWNLOAD COUNT 1769

1

1769

Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter
Authors: Aslı Tolunay , Hüseyin Ekizler
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.874722
FAVORITE 1 TOTAL DOWNLOAD COUNT 2298

1

2298

Articles published in
Istanbul Management Journal
Istanbul Management Journal
OPUS International Journal of Society Researches
OPUS International Journal of Society Researches

Reviews

Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Süleyman Demirel Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Süleyman Demirel Üniversitesi Sosyal Bilimler Enstitüsü Dergisi

Publications

Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter
Authors: Aslı Tolunay , Hüseyin Ekizler
Published: 2021 , OPUS International Journal of Society Researches
DOI: 10.26466/opus.874722
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2298

1

1

2298

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.
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