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Researchers
Aslı Tolunay
Aslı Tolunay
Assoc. Prof. Dr.
YEDİTEPE ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ
Publication
2
Review
2
CrossRef Cited
1
TR Dizin Cited
3
2
Publication
2
Review
1
CrossRef Cited
3
TR Dizin Cited
0000-0003-3856-8518
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Summary
Publications
Peer Review
Cited
Research Fields
Marketing
Digital Marketing
Product and Brand Management
Institution
YEDİTEPE ÜNİVERSİTESİ, İKTİSADİ VE İDARİ BİLİMLER FAKÜLTESİ
Publications
An Empirical Investigation on Influencer Marketing: the Impact of Content-related, Follower-related and Influencer-related Factors on Consumers’ Purchase Intentions
Authors:
Sarra Daimi
,
Aslı Tolunay
Published: 2021 ,
Istanbul Management Journal
DOI: 10.26650/imj.2021.91.003
FAVORITE
0
TOTAL DOWNLOAD COUNT
1302
0
FAVORITE
1302
TOTAL DOWNLOAD COUNT
Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter
Authors:
Aslı Tolunay
,
Hüseyin Ekizler
Published: 2021 ,
OPUS International Journal of Society Researches
DOI: 10.26466/opus.874722
FAVORITE
0
TOTAL DOWNLOAD COUNT
1655
0
FAVORITE
1655
TOTAL DOWNLOAD COUNT
Articles published in
Istanbul Management Journal
OPUS International Journal of Society Researches
Reviews
Dokuz Eylül Üniversitesi İşletme Fakültesi Dergisi
Journal of Suleyman Demirel University Institute of Social Sciences
Publications
Analyzing Online Shopping Behavior from the Perspective of Youtube: Do Vlog Content and Vlogger Characteristics Matter
Authors:
Aslı Tolunay
,
Hüseyin Ekizler
Published: 2021 ,
OPUS International Journal of Society Researches
DOI: 10.26466/opus.874722
CITED
1
FAVORITE
0
TOTAL DOWNLOAD COUNT
1655
1
CITED
0
FAVORITE
1655
TOTAL DOWNLOAD COUNT
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