avatar
Serkan Soyak Asst. Prof. Dr. YEDİTEPE ÜNİVERSİTESİ
Publication 3 Review 1 CrossRef Cited 1
3 Publication
1 Review
1 CrossRef Cited
0000-0002-2472-8237

Research Fields

Digital Marketing Consumer Behaviour Marketing (Other)

Institution

YEDİTEPE ÜNİVERSİTESİ

Popular Publications

MARKETING SYSTEMS SCHOOL OF THOUGHT: FROM PAST TO PRESENT
Authors: E. Başak Tavman , Serkan Soyak
Published: 2021 , Journal of Management and Economics Research
DOI: 10.11611/yead.988411
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2051

1

2

2051

The Effect of Social Influence on The Intention to Use Metaverse Technologies in The Context of Technology Acceptance Model
Authors: Serkan Soyak , E. Başak Tavman
Published: 2024 , Gümüşhane University Journal of Social Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1402

0

1

1402

The Contributions of Robert Bartels to The Marketing Literature
Authors: Serkan Soyak
Published: 2025 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.1738786
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 160

0

1

160

Publications

The Contributions of Robert Bartels to The Marketing Literature
Authors: Serkan Soyak
Published: 2025 , The Journal of International Scientific Researches
DOI: 10.23834/isrjournal.1738786
FAVORITE 1 TOTAL DOWNLOAD COUNT 160

1

160

The Effect of Social Influence on The Intention to Use Metaverse Technologies in The Context of Technology Acceptance Model
Authors: Serkan Soyak , E. Başak Tavman
Published: 2024 , Gümüşhane University Journal of Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1402

1

1402

MARKETING SYSTEMS SCHOOL OF THOUGHT: FROM PAST TO PRESENT
Authors: E. Başak Tavman , Serkan Soyak
Published: 2021 , Journal of Management and Economics Research
DOI: 10.11611/yead.988411
FAVORITE 2 TOTAL DOWNLOAD COUNT 2051

2

2051

Articles published in
Gümüşhane University Journal of Social Sciences
Gümüşhane University Journal of Social Sciences
Journal of Management and Economics Research
Journal of Management and Economics Research
The Journal of International Scientific Researches
The Journal of International Scientific Researches

Reviews

Pamukkale University Journal of Social Sciences Institute
Pamukkale University Journal of Social Sciences Institute

Publications

MARKETING SYSTEMS SCHOOL OF THOUGHT: FROM PAST TO PRESENT
Authors: E. Başak Tavman , Serkan Soyak
Published: 2021 , Journal of Management and Economics Research
DOI: 10.11611/yead.988411
CITED 1 FAVORITE 2 TOTAL DOWNLOAD COUNT 2051

1

2

2051

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.