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Tuğçe Arıcı
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BEYKENT ÜNİVERSİTESİ, SOSYAL BİLİMLER ENSTİTÜSÜ
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BEYKENT ÜNİVERSİTESİ, SOSYAL BİLİMLER ENSTİTÜSÜ
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GREEN PRODUCT PLACEMENT IN TV SERIES: AN EVALUATION ON CONSUMER ATTITUDE AND PURCHASE INTENTION
Authors:
Tuğçe Arıcı
,
Dilaysu Çınar
Published: 2024 ,
Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1410648
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Journal of Current Marketing Approaches and Research
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