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Tuğçe Arıcı Post Graduate BEYKENT ÜNİVERSİTESİ, SOSYAL BİLİMLER ENSTİTÜSÜ
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Marketing Management

Institution

BEYKENT ÜNİVERSİTESİ, SOSYAL BİLİMLER ENSTİTÜSÜ

Publications

GREEN PRODUCT PLACEMENT IN TV SERIES: AN EVALUATION ON CONSUMER ATTITUDE AND PURCHASE INTENTION
Authors: Tuğçe Arıcı , Dilaysu Çınar
Published: 2024 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1410648
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Articles published in
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
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