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Dilaysu Çınar Parlak Assoc. Prof. Dr. BEYKENT ÜNİVERSİTESİ
Publication 7 Review 9 CrossRef Cited 5 TR Dizin Cited 1
7 Publication
9 Review
5 CrossRef Cited
1 TR Dizin Cited
0000-0002-5306-9031

Research Fields

Digital Marketing Advertisement Marketing Consumer Behaviour Marketing Communications Product and Brand Management

Institution

BEYKENT ÜNİVERSİTESİ

Popular Publications

NÜFUZLU PAZARLAMA YOLUYLA YAPILAN REKLAMLARA KARŞI TÜKETİCİ ŞÜPHECİLİĞİ: Y KUŞAĞI ÜZERİNDE KEŞİFSEL BİR ARAŞTIRMA
Authors: Dilaysu Çınar
Published: 2019 , Trakya University E-Journal of the Faculty of Economics and Administrative Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1440

0

1

1440

THE EFFECT OF PERCEIVED ADVERTISING EXPENDITURES IN THE DIGITAL ENVIRONMENT ON THE CUSTOMER-BRAND ENGAGEMENT
Authors: Dilaysu Çınar
Published: 2019 , Academic Review of Humanities and Social Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1194

0

1

1194

THE EVALUATION ON THE CONSUMERS’ RE-PREFERENCE TENDENCY THE BRAND FROM THE PERSPECTIVE OF SERVICE QUALITY PERCEPTION
Authors: Dilaysu Çınar , Buket Deniz Ortanca
Published: 2021 , Journal of Management and Economics Research
DOI: 10.11611/yead.618580
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 873

0

1

873

"Black Friday” as a Shopping Event: A Study on the Motivational Tendency of Generation Y Consumers in Digital Environment
Authors: Dilaysu Çınar
Published: 2020 , İzmir Journal of Economics
DOI: 10.24988/ije.202035305
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1933

3

1

1933

A research on the evaluation of consumers’ voluntary simplicity lifestyle tendency in the Covid-19 period
Authors: Dilaysu Çınar
Published: 2021 , International Journal of Social Sciences and Education Research
DOI: 10.24289/ijsser.832065
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1249

2

1

1249

Publications

GREEN PRODUCT PLACEMENT IN TV SERIES: AN EVALUATION ON CONSUMER ATTITUDE AND PURCHASE INTENTION
Authors: Tuğçe Arıcı , Dilaysu Çınar
Published: 2024 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1410648
FAVORITE 0 TOTAL DOWNLOAD COUNT 1100

0

1100

THE EVALUATION ON THE CONSUMERS’ RE-PREFERENCE TENDENCY THE BRAND FROM THE PERSPECTIVE OF SERVICE QUALITY PERCEPTION
Authors: Dilaysu Çınar , Buket Deniz Ortanca
Published: 2021 , Journal of Management and Economics Research
DOI: 10.11611/yead.618580
FAVORITE 1 TOTAL DOWNLOAD COUNT 873

1

873

A research on the evaluation of consumers’ voluntary simplicity lifestyle tendency in the Covid-19 period
Authors: Dilaysu Çınar
Published: 2021 , International Journal of Social Sciences and Education Research
DOI: 10.24289/ijsser.832065
FAVORITE 1 TOTAL DOWNLOAD COUNT 1249

1

1249

"Black Friday” as a Shopping Event: A Study on the Motivational Tendency of Generation Y Consumers in Digital Environment
Authors: Dilaysu Çınar
Published: 2020 , İzmir Journal of Economics
DOI: 10.24988/ije.202035305
FAVORITE 1 TOTAL DOWNLOAD COUNT 1933

1

1933

THE EFFECT OF PERCEIVED ADVERTISING EXPENDITURES IN THE DIGITAL ENVIRONMENT ON THE CUSTOMER-BRAND ENGAGEMENT
Authors: Dilaysu Çınar
Published: 2019 , Academic Review of Humanities and Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1194

1

1194

PROMOSYONEL ÜRÜNLERDE YEM ETKİSİ: TÜKETİCİ KARAR ALIM TARZLARI TEMELİNDE BİR DEĞERLENDİRME
Authors: Dilaysu Çınar
Published: 2019 , International Journal of Economics Politics Humanities and Social Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1001

0

1001

NÜFUZLU PAZARLAMA YOLUYLA YAPILAN REKLAMLARA KARŞI TÜKETİCİ ŞÜPHECİLİĞİ: Y KUŞAĞI ÜZERİNDE KEŞİFSEL BİR ARAŞTIRMA
Authors: Dilaysu Çınar
Published: 2019 , Trakya University E-Journal of the Faculty of Economics and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1440

1

1440

Articles published in
Academic Review of Humanities and Social Sciences
Academic Review of Humanities and Social Sciences
İzmir Journal of Economics
İzmir Journal of Economics
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Social Sciences and Education Research
International Journal of Social Sciences and Education Research
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Management and Economics Research
Journal of Management and Economics Research
Trakya University E-Journal of the Faculty of Economics and Administrative Sciences
Trakya University E-Journal of the Faculty of Economics and Administrative Sciences

Reviews

Akademik Hassasiyetler
Akademik Hassasiyetler
Beykent Üniversitesi Sosyal Bilimler Dergisi
Beykent Üniversitesi Sosyal Bilimler Dergisi
Çukurova Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çukurova Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences

Publications

A research on the evaluation of consumers’ voluntary simplicity lifestyle tendency in the Covid-19 period
Authors: Dilaysu Çınar
Published: 2021 , International Journal of Social Sciences and Education Research
DOI: 10.24289/ijsser.832065
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1249

2

1

1249

"Black Friday” as a Shopping Event: A Study on the Motivational Tendency of Generation Y Consumers in Digital Environment
Authors: Dilaysu Çınar
Published: 2020 , İzmir Journal of Economics
DOI: 10.24988/ije.202035305
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1933

3

1

1933

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