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Dilaysu Çınar Parlak Assoc. Prof. Dr. BEYKENT ÜNİVERSİTESİ
Publication 7 Review 9 CrossRef Cited 6 TR Dizin Cited 1
7 Publication
9 Review
6 CrossRef Cited
1 TR Dizin Cited
0000-0002-5306-9031

Research Fields

Digital Marketing Advertisement Marketing Consumer Behaviour Marketing Communications Product and Brand Management

Institution

BEYKENT ÜNİVERSİTESİ

Popular Publications

NÜFUZLU PAZARLAMA YOLUYLA YAPILAN REKLAMLARA KARŞI TÜKETİCİ ŞÜPHECİLİĞİ: Y KUŞAĞI ÜZERİNDE KEŞİFSEL BİR ARAŞTIRMA
Authors: Dilaysu Çınar
Published: 2019 , Trakya University E-Journal of the Faculty of Economics and Administrative Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1548

0

1

1548

THE EFFECT OF PERCEIVED ADVERTISING EXPENDITURES IN THE DIGITAL ENVIRONMENT ON THE CUSTOMER-BRAND ENGAGEMENT
Authors: Dilaysu Çınar
Published: 2019 , Academic Review of Humanities and Social Sciences
DOI: -
CITED 0 FAVORITE 1 TOTAL DOWNLOAD COUNT 1312

0

1

1312

THE EVALUATION ON THE CONSUMERS’ RE-PREFERENCE TENDENCY THE BRAND FROM THE PERSPECTIVE OF SERVICE QUALITY PERCEPTION
Authors: Dilaysu Çınar , Buket Deniz Ortanca
Published: 2021 , Journal of Management and Economics Research
DOI: 10.11611/yead.618580
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 978

1

1

978

"Black Friday” as a Shopping Event: A Study on the Motivational Tendency of Generation Y Consumers in Digital Environment
Authors: Dilaysu Çınar
Published: 2020 , İzmir Journal of Economics
DOI: 10.24988/ije.202035305
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 2200

3

1

2200

A research on the evaluation of consumers’ voluntary simplicity lifestyle tendency in the Covid-19 period
Authors: Dilaysu Çınar
Published: 2021 , International Journal of Social Sciences and Education Research
DOI: 10.24289/ijsser.832065
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1401

2

1

1401

Publications

GREEN PRODUCT PLACEMENT IN TV SERIES: AN EVALUATION ON CONSUMER ATTITUDE AND PURCHASE INTENTION
Authors: Tuğçe Arıcı , Dilaysu Çınar
Published: 2024 , Journal of Current Marketing Approaches and Research
DOI: 10.54439/gupayad.1410648
FAVORITE 0 TOTAL DOWNLOAD COUNT 1269

0

1269

THE EVALUATION ON THE CONSUMERS’ RE-PREFERENCE TENDENCY THE BRAND FROM THE PERSPECTIVE OF SERVICE QUALITY PERCEPTION
Authors: Dilaysu Çınar , Buket Deniz Ortanca
Published: 2021 , Journal of Management and Economics Research
DOI: 10.11611/yead.618580
FAVORITE 1 TOTAL DOWNLOAD COUNT 978

1

978

A research on the evaluation of consumers’ voluntary simplicity lifestyle tendency in the Covid-19 period
Authors: Dilaysu Çınar
Published: 2021 , International Journal of Social Sciences and Education Research
DOI: 10.24289/ijsser.832065
FAVORITE 1 TOTAL DOWNLOAD COUNT 1401

1

1401

"Black Friday” as a Shopping Event: A Study on the Motivational Tendency of Generation Y Consumers in Digital Environment
Authors: Dilaysu Çınar
Published: 2020 , İzmir Journal of Economics
DOI: 10.24988/ije.202035305
FAVORITE 1 TOTAL DOWNLOAD COUNT 2200

1

2200

THE EFFECT OF PERCEIVED ADVERTISING EXPENDITURES IN THE DIGITAL ENVIRONMENT ON THE CUSTOMER-BRAND ENGAGEMENT
Authors: Dilaysu Çınar
Published: 2019 , Academic Review of Humanities and Social Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1312

1

1312

PROMOSYONEL ÜRÜNLERDE YEM ETKİSİ: TÜKETİCİ KARAR ALIM TARZLARI TEMELİNDE BİR DEĞERLENDİRME
Authors: Dilaysu Çınar
Published: 2019 , International Journal of Economics Politics Humanities and Social Sciences
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1123

0

1123

NÜFUZLU PAZARLAMA YOLUYLA YAPILAN REKLAMLARA KARŞI TÜKETİCİ ŞÜPHECİLİĞİ: Y KUŞAĞI ÜZERİNDE KEŞİFSEL BİR ARAŞTIRMA
Authors: Dilaysu Çınar
Published: 2019 , Trakya University E-Journal of the Faculty of Economics and Administrative Sciences
DOI: -
FAVORITE 1 TOTAL DOWNLOAD COUNT 1548

1

1548

Articles published in
Academic Review of Humanities and Social Sciences
Academic Review of Humanities and Social Sciences
İzmir Journal of Economics
İzmir Journal of Economics
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Economics Politics Humanities and Social Sciences
International Journal of Social Sciences and Education Research
International Journal of Social Sciences and Education Research
Journal of Current Marketing Approaches and Research
Journal of Current Marketing Approaches and Research
Journal of Management and Economics Research
Journal of Management and Economics Research
Trakya University E-Journal of the Faculty of Economics and Administrative Sciences
Trakya University E-Journal of the Faculty of Economics and Administrative Sciences

Reviews

Akademik Hassasiyetler
Akademik Hassasiyetler
Beykent Üniversitesi Sosyal Bilimler Dergisi
Beykent Üniversitesi Sosyal Bilimler Dergisi
Çukurova Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Çukurova Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Istanbul Gelisim University Journal of Social Sciences
Istanbul Gelisim University Journal of Social Sciences

Publications

THE EVALUATION ON THE CONSUMERS’ RE-PREFERENCE TENDENCY THE BRAND FROM THE PERSPECTIVE OF SERVICE QUALITY PERCEPTION
Authors: Dilaysu Çınar , Buket Deniz Ortanca
Published: 2021 , Journal of Management and Economics Research
DOI: 10.11611/yead.618580
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 978

1

1

978

A research on the evaluation of consumers’ voluntary simplicity lifestyle tendency in the Covid-19 period
Authors: Dilaysu Çınar
Published: 2021 , International Journal of Social Sciences and Education Research
DOI: 10.24289/ijsser.832065
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1401

2

1

1401

"Black Friday” as a Shopping Event: A Study on the Motivational Tendency of Generation Y Consumers in Digital Environment
Authors: Dilaysu Çınar
Published: 2020 , İzmir Journal of Economics
DOI: 10.24988/ije.202035305
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 2200

3

1

2200

Popular Publications: It is determined automatically by the researchers doing research in DergiPark according to the statistics of being added to the favorites. CrossRef Cited: The citations shown in DergiPark are drawn from CrossRef. For this, the cited and cited articles must be registered in CrossRef (DOI number). ^: Citation numbers are reflected in the system by DergiPark at certain periods. : Click to get information about the DergiPark User Badge.