Number 1

2026

5 Article

Review

Review FOMO ve Sürü Davranışının Finansal Tüketici Kararları Üzerindeki Rolü

Gülen Ayça Gülen ^* , Osman Altay

May 31, 2026 Page 1-14

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Research Article

Research Article National Images and Aviation Communication: A Qualitative Study on the Discursive Construction of Türkiye's Country Brand

Fatih Bilici , Muhammed Fatih Aydemir ^*

May 31, 2026 Page 15-28

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Research Article Mapping the AI Revolution in Global Trade: A Systematic Bibliometric Synthesis of Cross-Border E-Commerce Evolution

Mustafa Yiğitoğlu , Sabri Öz ^*

May 31, 2026 Page 29-41

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Research Article Coğrafi İşaret Markalarında Marka Değeri: Yapısal Sorunlar, Yönetim Boşlukları ve Çözüm Önerileri

Fikret Işık ^*

May 31, 2026 Page 42-66

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Research Article Viral Marketing As a New Branding Strategy to Influence Consumer Behaviour: A Study of Technological Products in Turkey

Riam Hasan Mohammed Saeed Mossarg ^* , Fahri Apaydın

May 31, 2026 Page 67-84

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