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Fatih Bilici Dr. Instructor Bursa Uludağ Üniversitesi Mustafakemalpaşa Meslek Yüksekokulu, Bursa
Publication 21 Review 21 CrossRef Cited 29 TR Dizin Cited 10
21 Publication
21 Review
29 CrossRef Cited
10 TR Dizin Cited
0000-0003-4803-0463
59154486300

Research Fields

Digital Marketing Sales Management Marketing Research Methodology Agricultural Marketing Marketing Consumer Behaviour Marketing Communications International Marketing Service Marketing Product and Brand Management Advertisement Food Marketing

Institution

Bursa Uludağ Üniversitesi Mustafakemalpaşa Meslek Yüksekokulu, Bursa

Popular Publications

RESEARCH ON CONSUMERS ATTITUDE AND INTENTION TO USE SMART ROBOT VACUUM CLEANER
Authors: Fatih Bilici , Serkan İnam
Published: 2024 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.1364854
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 2031

0

2

2031

A NEW AUTHOR in ADVERTISING: SEMIOTIC ANALYSIS of AI-GENERATED ADVERTISEMENTS FROM A MARKETING PERSPECTIVE
Authors: Fatih Bilici
Published: 2026 , Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.35379/cusosbil.1684223
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 682

0

2

682

A NEW FAMILY MODEL WITH BRAND COLLABORATIONS: REPRESENTATION OF INFLUENCER PARENTS IN THE MEDIA IN TÜRKİYE
Authors: Fatih Bilici
Published: 2025 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1738689
CITED 0 FAVORITE 2 TOTAL DOWNLOAD COUNT 1686

0

2

1686

The Role of Optimism and Innovativeness on Consumers' Intention to Use Smart Robot Vacuum Cleaners
Authors: Fatih Bilici
Published: 2025 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.1567807
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1802

3

1

1802

The Meaning World of Guerrilla Marketing Campaigns through Semiotic Analysis
Authors: Fatih Bilici , Nebi Seren
Published: 2025 , İletişim Kuram ve Araştırma Dergisi
DOI: 10.47998/ikad.1570066
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2772

1

1

2772

Publications

THE ROLE OF DEMOGRAPHIC AND ECONOMIC VARIABLES IN PERCEPTIONS TOWARDS AUTONOMOUS CARS
Authors: Fatih Bilici , İbrahim Kürşad Türkoğlu
Published: 2026 , Uludağ University Journal of The Faculty of Engineering
DOI: 10.17482/uumfd.1840220
FAVORITE 0 TOTAL DOWNLOAD COUNT 219

0

219

The Effects of Trust, Privacy, and Personalized Experience on Customer Satisfaction and Repurchase Intention in IOT-Supported Home Technologies
Authors: Fatih Bilici
Published: 2026 , Journal of Research in Business
DOI: 10.54452/jrb.1606049
FAVORITE 1 TOTAL DOWNLOAD COUNT 508

1

508

National Images and Aviation Communication: A Qualitative Study on the Discursive Construction of Türkiye's Country Brand
Authors: Fatih Bilici , Muhammed Fatih Aydemir
Published: 2026 , Turkish Journal of Marketing Research
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 381

0

381

Cross-Border E-Commerce: How the Quality of Logistics Affects Customer Choice. A Case Study from Türkiye
Authors: Mine Sönmezay , Fatih Bilici
Published: 2026 , Journal of Transportation and Logistics
DOI: 10.26650/JTL.2026.1618110
FAVORITE 0 TOTAL DOWNLOAD COUNT 219

0

219

A NEW AUTHOR in ADVERTISING: SEMIOTIC ANALYSIS of AI-GENERATED ADVERTISEMENTS FROM A MARKETING PERSPECTIVE
Authors: Fatih Bilici
Published: 2026 , Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
DOI: 10.35379/cusosbil.1684223
FAVORITE 2 TOTAL DOWNLOAD COUNT 682

2

682

Honey and adulteration discourse in the media: A qualitative analysis from food safety and marketing communication perspectives
Authors: Fatih Bilici
Published: 2026 , Uludag Bee Journal
DOI: 10.31467/uluaricilik.1835446
FAVORITE 0 TOTAL DOWNLOAD COUNT 621

0

621

Turkish Consumers' Perceptions and Purchasing Behaviours Toward Organic Textile Products
Authors: Fatih Bilici
Published: 2026 , İzmir Journal of Economics
DOI: 10.24988/ije.1619712
FAVORITE 1 TOTAL DOWNLOAD COUNT 772

1

772

A NEW FAMILY MODEL WITH BRAND COLLABORATIONS: REPRESENTATION OF INFLUENCER PARENTS IN THE MEDIA IN TÜRKİYE
Authors: Fatih Bilici
Published: 2025 , İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
DOI: 10.47107/inifedergi.1738689
FAVORITE 2 TOTAL DOWNLOAD COUNT 1686

2

1686

Visibility of Women Entrepreneurs in The Media and Marketing Rhetoric: A Thematic Research of Digital Entrepreneurship
Authors: Fatih Bilici
Published: 2025 , Turkish Journal of Entrepreneurship
DOI: 10.55830/tje.1716397
FAVORITE 0 TOTAL DOWNLOAD COUNT 535

0

535

A Semiotic Analysis of Posters for Historical Turkish TV Series Exported Abroad
Authors: Fatih Bilici , Muhammed Fatih Aydemir
Published: 2025 , Akdeniz Üniversitesi İletişim Fakültesi Dergisi
DOI: -
FAVORITE 0 TOTAL DOWNLOAD COUNT 1159

0

1159

Consumer perceptions on natural honey consumption: The effect of demographic factors
Authors: Fatih Bilici
Published: 2025 , Turkish Journal of Agricultural Economics
DOI: 10.24181/tarekoder.1653892
FAVORITE 1 TOTAL DOWNLOAD COUNT 819

1

819

BRAND VALUE: AN APPLICATION ON INFORMATION AND COMMUNICATION COMPANIES TRADED IN STOCK EXCHANGE ISTANBUL
Authors: Fatih Bilici , Nebi Seren
Published: 2025 , Toplum Ekonomi ve Yönetim Dergisi
DOI: 10.58702/teyd.1600199
FAVORITE 0 TOTAL DOWNLOAD COUNT 811

0

811

Instagram Ads of Automotive Companies from Semiotic Perspective
Authors: Fatih Bilici
Published: 2025 , AJIT-e: Online Academic Journal of Information Technology
DOI: 10.5824/ajite.2025.02.003.x
FAVORITE 1 TOTAL DOWNLOAD COUNT 840

1

840

The Role of Optimism and Innovativeness on Consumers' Intention to Use Smart Robot Vacuum Cleaners
Authors: Fatih Bilici
Published: 2025 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.1567807
FAVORITE 1 TOTAL DOWNLOAD COUNT 1802

1

1802

The Meaning World of Guerrilla Marketing Campaigns through Semiotic Analysis
Authors: Fatih Bilici , Nebi Seren
Published: 2025 , İletişim Kuram ve Araştırma Dergisi
DOI: 10.47998/ikad.1570066
FAVORITE 1 TOTAL DOWNLOAD COUNT 2772

1

2772

Suggestions For Honey Marketing Processes and Promotion Strategies
Authors: Fatih Bilici , Nebi Seren
Published: 2025 , Uluslararası Akademik Yönetim Bilimleri Dergisi
DOI: 10.51947/yonbil.1631268
FAVORITE 1 TOTAL DOWNLOAD COUNT 1553

1

1553

A Study on The Factors Affecting to Consumers Re-Purchasing Intention During Fresh Food Shopping
Authors: Emrah Temur, Fatih Bilici , Nilüfer Altundal Biyan
Published: 2025 , Alanya Academic Review
DOI: 10.29023/alanyaakademik.1558862
FAVORITE 1 TOTAL DOWNLOAD COUNT 896

1

896

RESEARCH ON CONSUMERS ATTITUDE AND INTENTION TO USE SMART ROBOT VACUUM CLEANER
Authors: Fatih Bilici , Serkan İnam
Published: 2024 , International Journal of Management Economics and Business
DOI: 10.17130/ijmeb.1364854
FAVORITE 2 TOTAL DOWNLOAD COUNT 2031

2

2031

CONSUMERS PERCEPTIONS OF SMARTWATCHES: A RESEARCH ON SATISFACTION AND REPURCHASE INTENTION
Authors: Fatih Bilici
Published: 2024 , Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.53443/anadoluibfd.1410970
FAVORITE 1 TOTAL DOWNLOAD COUNT 1332

1

1332

Research on Factors Affecting Consumers Perception of Natural Honey and Purchasing Behavior
Authors: Fatih Bilici
Published: 2024 , Uludag Bee Journal
DOI: 10.31467/uluaricilik.1431615
FAVORITE 0 TOTAL DOWNLOAD COUNT 1719

0

1719

Autonomous Vehicle Technology and Technology Acceptance: The Role of Technological Readiness on Consumers' Attitudes Towards Driverless Cars and Intention to Use in the Future
Authors: Fatih Bilici , İbrahim Kürşad Türkoğlu
Published: 2024 , Fırat Üniversitesi Mühendislik Bilimleri Dergisi
DOI: 10.35234/fumbd.1385541
FAVORITE 0 TOTAL DOWNLOAD COUNT 3060

0

3060

Articles published in
AJIT-e: Online Academic Journal of Information Technology
AJIT-e: Online Academic Journal of Information Technology
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Akdeniz Üniversitesi İletişim Fakültesi Dergisi
Alanya Academic Review
Alanya Academic Review
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Anadolu Üniversitesi Sosyal Bilimler Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
Fırat Üniversitesi Mühendislik Bilimleri Dergisi
Fırat Üniversitesi Mühendislik Bilimleri Dergisi
İletişim Kuram ve Araştırma Dergisi
İletişim Kuram ve Araştırma Dergisi
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İzmir Journal of Economics
İzmir Journal of Economics
International Journal of Management Economics and Business
International Journal of Management Economics and Business
Journal of Research in Business
Journal of Research in Business
Journal of Transportation and Logistics
Journal of Transportation and Logistics
Toplum Ekonomi ve Yönetim Dergisi
Toplum Ekonomi ve Yönetim Dergisi
Turkish Journal of Agricultural Economics
Turkish Journal of Agricultural Economics
Turkish Journal of Entrepreneurship
Turkish Journal of Entrepreneurship
Turkish Journal of Marketing Research
Turkish Journal of Marketing Research
Uludağ University Journal of The Faculty of Engineering
Uludağ University Journal of The Faculty of Engineering
Uludag Bee Journal
Uludag Bee Journal
Uluslararası Akademik Yönetim Bilimleri Dergisi
Uluslararası Akademik Yönetim Bilimleri Dergisi

Reviews

Bingöl University Journal of Social Sciences Institute
Bingöl University Journal of Social Sciences Institute
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
İnönü University Faculty of Communication Electronic Journal (INIF E-Dergi)
International Journal of Management Economics and Business
International Journal of Management Economics and Business
Journal of Amasya University Economics Trade and Marketing
Journal of Amasya University Economics Trade and Marketing
Journal of Internet Applications and Management
Journal of Internet Applications and Management
Journal of Research in Business
Journal of Research in Business
Kastamonu Journal of Social Science
Kastamonu Journal of Social Science
Moment Journal
Moment Journal
Social Scientific Centered Issues
Social Scientific Centered Issues
Tarsus Üniversitesi Uygulamalı Bilimler Fakültesi Dergisi
Tarsus Üniversitesi Uygulamalı Bilimler Fakültesi Dergisi
The Journal of Accounting and Finance
The Journal of Accounting and Finance
Toplum Ekonomi ve Yönetim Dergisi
Toplum Ekonomi ve Yönetim Dergisi
Turkish Journal of Agricultural Economics
Turkish Journal of Agricultural Economics
Uludag Bee Journal
Uludag Bee Journal
Yeni Medya
Yeni Medya

Publications

Consumer perceptions on natural honey consumption: The effect of demographic factors
Authors: Fatih Bilici
Published: 2025 , Turkish Journal of Agricultural Economics
DOI: 10.24181/tarekoder.1653892
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 819

1

1

819

The Role of Optimism and Innovativeness on Consumers' Intention to Use Smart Robot Vacuum Cleaners
Authors: Fatih Bilici
Published: 2025 , Anadolu Üniversitesi Sosyal Bilimler Dergisi
DOI: 10.18037/ausbd.1567807
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1802

3

1

1802

The Meaning World of Guerrilla Marketing Campaigns through Semiotic Analysis
Authors: Fatih Bilici , Nebi Seren
Published: 2025 , İletişim Kuram ve Araştırma Dergisi
DOI: 10.47998/ikad.1570066
CITED 1 FAVORITE 1 TOTAL DOWNLOAD COUNT 2772

1

1

2772

Suggestions For Honey Marketing Processes and Promotion Strategies
Authors: Fatih Bilici , Nebi Seren
Published: 2025 , Uluslararası Akademik Yönetim Bilimleri Dergisi
DOI: 10.51947/yonbil.1631268
CITED 2 FAVORITE 1 TOTAL DOWNLOAD COUNT 1553

2

1

1553

CONSUMERS PERCEPTIONS OF SMARTWATCHES: A RESEARCH ON SATISFACTION AND REPURCHASE INTENTION
Authors: Fatih Bilici
Published: 2024 , Anadolu Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi
DOI: 10.53443/anadoluibfd.1410970
CITED 3 FAVORITE 1 TOTAL DOWNLOAD COUNT 1332

3

1

1332

Research on Factors Affecting Consumers Perception of Natural Honey and Purchasing Behavior
Authors: Fatih Bilici
Published: 2024 , Uludag Bee Journal
DOI: 10.31467/uluaricilik.1431615
CITED 10 FAVORITE 0 TOTAL DOWNLOAD COUNT 1719

10

0

1719

Autonomous Vehicle Technology and Technology Acceptance: The Role of Technological Readiness on Consumers' Attitudes Towards Driverless Cars and Intention to Use in the Future
Authors: Fatih Bilici , İbrahim Kürşad Türkoğlu
Published: 2024 , Fırat Üniversitesi Mühendislik Bilimleri Dergisi
DOI: 10.35234/fumbd.1385541
CITED 9 FAVORITE 0 TOTAL DOWNLOAD COUNT 3060

9

0

3060

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