Coğrafi İşaretlerin Kırsal Kalkınmadaki Ekonomik Rolü: Bitlis Örneği

Öz

Bu çalışmanın amacını, Bitlis yöresine ait coğrafi işaretlerin mevcut durumunu tespit etmek ve bölgedeki bu ürünlerin kırsal kalkınmadaki ekonomik etkilerini incelemek oluşturmaktadır. Çalışmada nitel araştırma yöntemi tercih edilmiştir. Amaçlı örnekleme tekniğine uygun olarak bölgedeki yerel paydaşlar ile yapılan görüşmeler, doküman incelemeleri ile desteklenmiştir. Görüşmeler sonucunda elde edilen veriler içerik analiziyle yorumlanmıştır. Bitlis yöresinin coğrafi işaret tescilli gastronomik ürünlerini “Bitlis balı, Büryan kebabı, Ciğer tablaması, Katıklı dolma, Çorti tablaması, Avşor çorbası ve İçli köftesi” oluşturmaktadır. Bitlis coğrafi işaretli ürün tescillerinin gastronomi ağırlıklı olduğu görülmektedir. Bu ürünlerin yörede kırsal kalkınmada ekonomik açıdan önemli bir rolü bulunmaktadır. Kırsal kalkınma açısından ekonomik katma değerin yaratılması hususunda, ilgili paydaşlara özellikle uluslararası pazarlama faaliyetlerine ağırlık verilmesi, ulusal tanıtım etkinliklerinin yoğunlaştırılması ve e-pazarlama yöntemlerinin değerlendirilmesi önerileri sunulmaktadır.

Anahtar Kelimeler

• Coğrafi işaret
• kırsal kalkınma
• Bitlis.
• ekonomi

The Economic Role of Geographically Indicated Products in Rural Development: The Case of Bitlis

Öz

The aim of this study is to determine the current status of geographical indications belonging to the Bitlis region and to examine the economic impact of these products on rural development in the region. A qualitative research method was preferred in the study. In accordance with purposive sampling techniques, interviews with local stakeholders in the region were supported by document reviews. The data obtained from the interviews were interpreted using content analysis. The geographically registered gastronomic products of the Bitlis region are "Bitlis honey, Büryan kebab, Liver tablama, Katıklı dolma, Çorti tablama, Avşor soup and İçli köfte." It is observed that the GI product registrations in Bitlis are predominantly in the gastronomy sector. These products play an important economic role in rural development in the region. Therefore, in terms of creating economic added value for rural development, it is suggested to relevant stakeholders that emphasis be placed on international marketing activities, national promotional activities be intensified, and e-marketing methods be evaluated.

Anahtar Kelimeler

• Geographical indication
• rural development
• Bitlis.
• economy

Kaynakça

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