Araştırma Makalesi
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Tüketicilerin Spor Ürünlerine İlişkin Çevrimiçi Tüketim Motivasyonlarının ve Elektronik Hizmet Kalitesi Algılarının Yeniden Satın Alma Niyetleri Üzerindeki Etkilerinin İncelenmesi

Yıl 2020, Cilt 11, Sayı 22, 412 - 430, 30.11.2020
https://doi.org/10.47129/bartiniibf.754154

Öz

Çalışmanın amacı, tüketicilerin taraftarı oldukları takımın çevrimiçi alışveriş sitelerinden tüketim motivasyonlarının ve alışveriş sitelerine ilişkin elektronik hizmet kalitesi algılarının tüketicilerin satın alma niyetleri üzerindeki etkilerini incelemektir. Bu kapsamda çevrimiçi mağazalara sahip olan ve taraftar sayısı en çok olan dört futbol kulübü taraftarları araştırma kapsamına alınmıştır. Araştırmada anket yöntemi uygulanmış ve 368 tüketiciden veri toplanmıştır. Araştırmada elektronik hizmet kalitesinin ve sporda çevrimiçi tüketim motivasyonunun, çevrimiçi yeniden satın alma niyeti üzerinde etkili olduğu sonucuna ulaşılmıştır. Elektronik hizmet kalitesinin etkinlik ve gizlilik boyutlarının; sporda çevrimiçi tüketim motivasyonun ise ekonomik, kolaylık, çeşitlilik ve sosyalleşme boyutlarının yeniden satın alma niyeti üzerindeki etkilerinin anlamlı olduğu bulunmuştur.

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Ayrıntılar

Birincil Dil Türkçe
Konular İşletme
Bölüm Makaleler
Yazarlar

Zehra BOZBAY>
İSTANBUL ÜNİVERSİTESİ
0000-0002-2728-8003
Türkiye


Habib Mehmet AKPINAR> (Sorumlu Yazar)
HALİÇ ÜNİVERSİTESİ
0000-0002-7035-4168
Türkiye

Yayımlanma Tarihi 30 Kasım 2020
Başvuru Tarihi 17 Haziran 2020
Yayınlandığı Sayı Yıl 2020, Cilt 11, Sayı 22

Kaynak Göster

APA Bozbay, Z. & Akpınar, H. M. (2020). Tüketicilerin Spor Ürünlerine İlişkin Çevrimiçi Tüketim Motivasyonlarının ve Elektronik Hizmet Kalitesi Algılarının Yeniden Satın Alma Niyetleri Üzerindeki Etkilerinin İncelenmesi . Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi , 11 (22) , 412-430 . DOI: 10.47129/bartiniibf.754154

Bartın Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, Mayıs ve Kasım aylarında olmak üzere yılda iki defa yayımlanan, beş yılını doldurmuş çift kör hakemli uluslararası bir dergidir. Dergimiz 06.04.2015 tarihinden itibaren EBSCO Host’ta, Akademia Sosyal Bilimler İndeksi (ASOS), SOBIAD ve Google akademik indeksinde taranmaktadır. TR Dizin indeksinde taranması için de girişimlerde bulunulmuş olup değerlendirilme süreci devam etmektedir.