Diversity, equity, and inclusion: A content analysis of Colgate-Palmolive’s annual reports
Abstract
Globalization leads companies to discuss diversity, equity, and inclusion as a daily topic. This study concentrates on Colgate-Palmolive and its diversity, equity, and inclusion reports. The aim of the study is to provide insight into how Colgate-Palmolive constructs dimensions of diversity, equity, and inclusion and its comparison with the literature framework. Content analysis is conducted on diversity, equity, and inclusion reports to create a deeper understanding. Findings reveal that “ethnicity, race, gender, conscientiousness, agreeableness, extraversion, ability” are over-emphasized while “religion, age, educational background, and parental status, income, appearance, personal-recreational habit, marital status, neuroticism, work experience” are less or hardly mentioned for diversity dimension. “Pay parity, sexual orientation” are too often mentioned for equity dimension as “pregnancy, maternity, civil partnerships, psychological safety” are relatively less seen dimensions in reports. Also great importance is given to inclusion for integrating differences and creating a culture of belonging through many inclusive practices. The insights generated from our study have the potential to contribute to the diversity management literature with new dimensions and to assist practitioners to locate DEI dimensions in their companies.
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