İş birliğine dayalı tüketim üzerine kuramsal bir inceleme

Yıl 2021, Cilt: 4 Sayı: 2, 57 - 69, 26.12.2021

Utku Tevfik Güleç

Öz

İş birliğine dayalı tüketim kavramı, aşırı tüketime karşı oluşan tutumlar sonucunda yeni bir tüketim biçimi olarak ortaya çıkmıştır. Bu tüketim biçiminin temelinde erişim ve paylaşım yer almaktadır. İş birliğine dayalı tüketim, insanların ürünlere ya da hizmetlere belli bir ücret karşılığında erişim sağlaması veya paylaşması olarak tanımlanabilir. Bu tüketim biçimi, ürün-hizmet sistemleri, yeniden dağıtım pazarları ve ortak yaşam tarzları gibi modeller aracılığıyla gerçekleşmektedir. Bu çalışmanın amacı, iş birliğine dayalı tüketim ile ilgili kavramsal bir çerçeve oluşturmaktır. Bundan dolayı çalışmada bu konu ile ilgili literatür taraması yapılmıştır. Sonuç olarak, iş birliğine dayalı tüketim ile atıkların azaltılması, kullanım verimliliğinin artırılması, enerji tüketiminin azaltılması, maliyetin ve riskin azaltılması mümkün olabilmektedir.

Anahtar Kelimeler

Paylaşım, Paylaşım Ekonomisi, İş Birliğine Dayalı Tüketim

Destekleyen Kurum

Bulunmamaktadır.

Proje Numarası

Bulunmamaktadır.

Teşekkür

Bulunmamaktadır.

A theoretical review on collaborative consumption

Öz

The concept of collaborative consumption has emerged as a new form of consumption as a result of attitudes against excessive consumption. Access and sharing are at the heart of this form of consumption. Collaborative consumption can be defined as people's accessing or sharing products or services for a certain fee. This form of consumption occurs via models such as product-service systems, redistribution markets, and collaborative lifestyles. The aim of this study is to create a conceptual framework for collaborative consumption. Therefore, in the study, a literature review has been conducted on this issue. As a result, it is possible to reduce waste, increase usage efficiency, reduce energy consumption, reduce costs and risks through collaborative consumption.

Anahtar Kelimeler

Sharing, Sharing Economy, Collaborative Consumption

Proje Numarası

Bulunmamaktadır.

Kaynakça

• Akel, G. (2020). Evaluation of sharing economy in experiential appealing. Uluslararası İktisadi ve İdari İncelemeler Dergisi, (26), 53-66.
• Albinsson, P. A., & Yasanthi Perera, B. (2012). Alternative marketplaces in the 21st century: Building community through sharing events. Journal of Consumer Behaviour, 11(4), 303-315.
• Bardhi, F., & Eckhardt, G. M. (2012). Access-based consumption: The case of car sharing. Journal of Consumer Research, 39(4), 881-898.
• Barnes, S. J., & Mattsson, J. (2017). Understanding collaborative consumption: Test of a theoretical model. Technological Forecasting and Social Change, 118, 281-292.
• Becker-Leifhold, C., & Iran, S. (2018). Collaborative fashion consumption–drivers, barriers and future pathways. Journal of Fashion Marketing and Management: An International Journal, 22(2), 189-208.
• Belk, R. (2007). Why not share rather than own?. The Annals of the American Academy of Political and Social Science, 611(1), 126-140.
• Belk, R. (2014). You are what you can access: Sharing and collaborative consumption online. Journal of Business Research, 67(8), 1595-1600.
• Benoit, S., Baker, T. L., Bolton, R. N., Gruber, T., & Kandampully, J. (2017). A triadic framework for collaborative consumption (CC): Motives, activities and resources & capabilities of actors. Journal of Business Research, 79, 219-227.
• Binninger, A. S., Ourahmoune, N., & Robert, I. (2015). Collaborative consumption and sustainability: A discursive analysis of consumer representations and collaborative website narratives. Journal of Applied Business Research (JABR), 31(3), 969-986.
• Botsman, R., & Rogers, R. (2010). What’s mine is yours: The rise of collaborative consumption. New York: Harper Collins.
• Buczynski, B. (2013). Sharing is good: How to save money, time and resources through collaborative consumption. New Society Publishers.
• Çabuk, S., Doğan Südaş, H., & Zeren, D. (2015). Sahip olmak yerine paylaşmak: Tüketicilerin paylaşma davranışlarının unsurlarını belirlemeye yönelik bir çalışma. Çankırı Karatekin Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 6(1), 151-168.
• Chen, Y. (2009). Possession and access: Consumer desires and value perceptions regarding contemporary art collection and exhibit visits. Journal of Consumer Research, 35(6), 925-940.
• Cruz, I., Ganga, R., & Wahlen, S. (2018). Contemporary collaborative consumption. Springer Fachmedien Wiesbaden.
• Dąbrowska, A., & Gutkowska, K. (2015). Collaborative consumption as a new trend of sustainable consumption. Acta Scientiarum Polonorum. Oeconomia, 14(2), 39-49.
• Dall Pizzol, H., Ordovás de Almeida, S., & do Couto Soares, M. (2017). Collaborative consumption: A proposed scale for measuring the construct applied to a carsharing setting. Sustainability, 9(5), 703.
• Durgee, J. F., & Colarelli O'Connor, G. (1995). An exploration into renting as consumption behavior. Psychology & Marketing, 12(2), 89-104.
• Ertz, M., Durif, F., & Arcand, M. (2016). Collaborative consumption: Conceptual snapshot at a buzzword. Journal of Entrepreneurship Education, 19(2), 1-23.
• Gümüş, B., & Gegez, E. (2017). Değişen tüketici kültüründe yeni trend: Ortak tüketim. Pazarlama ve Pazar Araştırmaları Dergisi, 20, 155-177.
• Guyader, H. (2018). No one rides for free! Three styles of collaborative consumption. Journal of Services Marketing, 32(6), 692-714.
• Hamari, J., Sjöklint, M., & Ukkonen, A. (2016). The sharing economy: Why people participate in collaborative consumption. Journal of the association for information science and technology, 67(9), 2047-2059.
• He, H., & Svetec, J. (2020). Airbnb For Dummies. USA: Wiley.
• Huber, A. (2017). Theorising the dynamics of collaborative consumption practices: A comparison of peer-to-peer accommodation and cohousing. Environmental Innovation and Societal Transitions, 23, 53-69.
• Hwang, J., & Griffiths, M. A. (2017). Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption services. Journal of Consumer Marketing, 34(2), 132-146.
• Lamberton, C. P., & Rose, R. L. (2012). When is ours better than mine? A framework for understanding and altering participation in commercial sharing systems. Journal of Marketing, 76(4), 109-125.
• Lang, C., & Armstrong, C. M. J. (2018). Collaborative consumption: The influence of fashion leadership, need for uniqueness, and materialism on female consumers’ adoption of clothing renting and swapping. Sustainable Production and Consumption, 13, 37-47.
• Lawson, S. J., Gleim, M. R., Perren, R., & Hwang, J. (2016). Freedom from ownership: An exploration of access-based consumption. Journal of Business Research, 69(8), 2615-2623.
• Leismann, K., Schmitt, M., Rohn, H., & Baedeker, C. (2013). Collaborative consumption: Towards a resource-saving consumption culture. Resources, 2(3), 184-203.
• Li, H., & Wen, H. (2019). How is motivation generated in collaborative consumption: Mediation effect in extrinsic and intrinsic motivation. Sustainability, 11(3), 640.
• Lindblom, A., Lindblom, T., & Wechtler, H. (2018). Collaborative consumption as C2C trading: Analyzing the effects of materialism and price consciousness. Journal of Retailing and Consumer Services, 44, 244-252.
• Marimon, F., Llach, J., Alonso-Almeida, M., & Mas-Machuca, M. (2019). CC-Qual: A holistic scale to assess customer perceptions of service quality of collaborative consumption services. International Journal of Information Management, 49, 130-141.
• McAlpine, T. (2014). The sharing economy. Credit Union Management, 37(12), 40-41.
• Möhlmann, M. (2015). Collaborative consumption: Determinants of satisfaction and the likelihood of using a sharing economy option again. Journal of Consumer Behaviour, 14(3), 193-207.
• Mun, J. M. (2013). Online collaborative consumption: Exploring meanings, motivations, costs, and benefits. (Unpublished Doctoral Dissertation), Minnesota University. U.S.A.
• Oliveira, T., Tomar, S., & Tam, C. (2020). Evaluating collaborative consumption platforms from a consumer perspective. Journal of Cleaner Production, 273, 123018.
• Olson, K. (2013). National study quantifies reality of the “Sharing Economy” movement. https://www.prnewswire.com/news-releases/national-study-quantifies-the-sharing-economy-movement-138949069.html
• Owyang, J., Tran, C., & Silva, C. (2013). The collaborative economy: Products, services, and market relationships have changed as sharing startups impact business models. To avoid disruption, companies must adopt the Collaborative Economy Value Chain, Altimeter, United States.
• Ozanne, L. K., & Ballantine, P. W. (2010). Sharing as a form of anti‐consumption? An examination of toy library users. Journal of Consumer Behaviour, 9(6), 485-498.
• Piscicelli, L., Cooper, T., & Fisher, T. (2015). The role of values in collaborative consumption: insights from a product-service system for lending and borrowing in the UK. Journal of Cleaner Production, 97, 21-29.
• Price, J. A. (1975). Sharing: The integration of intimate economies. Anthropologica, 3-27
• Rifkin, J. (2000). The age of access: The new culture of hypercapitalism where all of life is a paid for experience. New York: Penguin.
• Satama, S. (2014). Consumer adoption of access-based consumption services-Case AirBnB. (Unpublished Master Thesis). Aalto University School of Business, Finland, Europe.
• Tussyadiah, I. P. (2015). An exploratory study on drivers and deterrents of collaborative consumption in travel. Information and communication technologies in tourism (pp. 817-830). Springer, Cham.
• Tussyadiah, I. P., & Pesonen, J. (2018). Drivers and barriers of peer-to-peer accommodation stay–an exploratory study with American and Finnish travellers. Current Issues in Tourism, 21(6), 703-720.
• Wherry, F. F., & Woodward, I. (2019). The Oxford handbook of consumption. Oxford University Press.