ÇİN'İN PARADOKSAL POLİTİKALARININ MEDYA SÖYLEMLERİYLE İNŞASI

Öz

21. yüzyılda küresel güçlerin söylem stratejileri, uluslararası ilişkilerde daha belirleyici bir rol oynamaktadır. Bu bağlamda Çin Halk Cumhuriyeti’nin iç politikada denetim ve istikrar vurgusuna dayanan yaklaşımı ile dış politikada iş birliği, karşılıklı kalkınma ve küresel liderlik söylemini öne çıkaran stratejisi, medya temsilleri açısından dikkat çekici bir ikili yapı sunmaktadır. Bu çalışmanın amacı, Çin’in iç ve dış politika yönelimlerinin medya söylemleri aracılığıyla nasıl inşa edildiğini ve hangi meşrulaştırma stratejileriyle sunulduğunu analiz etmektir. Araştırma kapsamında 1 Ocak 2023 – 31 Aralık 2024 tarihleri arasında People’s Daily ve CGTN kaynaklarından basit rastgele örnekleme yöntemiyle seçilen toplam 100 haber nitel içerik analizine tabi tutulmuştur. Analiz sürecinde aktör temsilleri, kavramsal çerçeveler ve meşrulaştırma stratejileri incelenmiştir. Bulgular, Çin medyasının iç politikada toplumsal kontrol, ulusal birlik ve istikrar söylemini; dış politikada ise barışçıl kalkınma, küresel sorumluluk ve iş birliği vurgusunu öne çıkardığını göstermektedir. Bu iki yönlü söylemin, farklı hedef kitlelere hitap eden ancak bütüncül bir hegemonik çerçeve içinde işleyen bir iletişim stratejisi oluşturduğu sonucuna ulaşılmıştır. Çalışma, Çin’in medya aracılığıyla iç ve dış politika anlatılarını eş zamanlı olarak nasıl kurguladığını ortaya koyarak literatüre katkı sunmaktadır.

Anahtar Kelimeler

• Çin Halk Cumhuriyeti
• Tematik İçerik Analizi
• İnşacılık
• Hegemonya
• Bir Kuşak Bir Yol Girişimi

THE CONSTRUCTION OF CHINA’S PARADOXICAL POLICIES THROUGH MEDIA DISCOURSE

Öz

In the 21st century, the discursive strategies of global powers have become increasingly influential in shaping international relations. In this context, the People’s Republic of China presents a notable dual structure in its media representations: an emphasis on control and stability in domestic politics, alongside a foreign policy discourse centered on cooperation, mutual development, and global leadership. This study aims to analyze how China’s domestic and foreign policy orientations are constructed and legitimized through media discourse. The research examines 100 news articles selected through simple random sampling from People’s Daily and CGTN published between January 1, 2023 and December 31, 2024. The data were analyzed using thematic content analysis, focusing on actor representations, conceptual framing, and legitimation strategies. The findings reveal that Chinese media discourse emphasizes social control, national unity, and stability in domestic political narratives, while foregrounding peaceful development, global responsibility, and international cooperation in foreign policy representations. It is concluded that this dual discourse constitutes a communication strategy that addresses different audiences while operating within a coherent and overarching hegemonic framework. By revealing how China simultaneously constructs domestic and foreign policy narratives through media, the study contributes to the literature on media discourse and international communication.

Anahtar Kelimeler

• People's Republic of China
• Thematic Content Analysis
• Constructivism
• Hegemony
• One Belt One Road Initiative

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