İNSANİ YARDIM SEKTÖRÜNDE DONÖR YORGUNLUĞU RİSKİNİN KİTLESEL FONLAMA YOLUYLA AZALTILMASI

Öz

Donör ülkelerin benimsediği neo-liberal politikaların etkisiyle giderek derinleşen donör yorgunluğu, sürdürülebilir insani finansman için ciddi bir tehdit haline gelmiştir. Geleneksel bağış mekanizmalarının artan insani ihtiyaçlara yanıt vermekte yetersiz kalması, alternatif finansman stratejelerine olan ilgiyi artırmaktadır. Bu bağlamda, kitlesel fonlama, çevrimiçi platformlar aracılığıyla geniş ve çeşitli bir donör tabanını harekete geçirebilme potansiyeliyle dikkat çeken dijital bir araç olarak öne çıkmaktadır. Bu çalışma, donör yorgunluğunu azaltmadaki etkinliğini inceleyerek, kitlesel fonlamanın başarısında belirleyici faktörleri ortaya koymakta ve beraberinde gelen risk ve zorlukları ele almaktadır. Literatür taraması yöntemi kullanılarak yürütülen araştırma, insani yardım bağlamında donör yorgunluğu ve kitlesel fonlama üzerine akademik görüşler ile ampirik verileri sentezlemektedir. Bulgular, kitlesel fonlamanın donör katılımını artırdığı ve finansman kaynaklarını çeşitlendirdiğini göstermektedir; ancak, donör güveni, platform güvenilirliği ve ölçeklenebilirlik gibi önemli sınırlamaları da beraberinde getirdiği görülmektedir. Bu sınırlamaların aşılması, kitlesel fonlamanın insani yardım sektöründe sürdürülebilir ve etkili bir finansman stratejisi olarak kullanılabilmesi açısından kritik öneme sahiptir.

Anahtar Kelimeler

• Donör Yorgunluğu
• İnsani Yardım Finansmanı
• Kitlesel Fonlama
• Dijital Finansman
• Alternatif Fonlama Modelleri
• İnsani Yardım

MITIGATING DONOR FATIGUE RISK THROUGH CROWDFUNDING IN THE HUMANITARIAN SECTOR

Öz

Donor fatigue, exacerbated by recent neo-liberal policies adopted by leading donor nations, has emerged as a critical challenge to sustainable humanitarian funding. As traditional donor mechanisms falter in addressing escalating humanitarian demands, alternative financing strategies are gaining traction. Among these, crowdfunding has surfaced as a promising digital tool, capable of mobilizing resources by engaging a broad and diverse donor base through online platforms. This study investigates the efficacy of crowdfunding in alleviating donor fatigue, delineates pivotal success factors, and examines the associated risks and challenges. Employing a literature review methodology, the research synthesizes scholarly insights and empirical data on donor fatigue and crowdfunding within humanitarian contexts. The findings indicate that while crowdfunding enhances donor participation and diversifies funding streams, it also presents challenges such as donor trust, platform reliability, and scalability. Addressing these limitations is essential for harnessing crowdfunding as a sustainable and impactful financing strategy in the humanitarian sector.

Anahtar Kelimeler

• Donor Fatigue
• Humanitarian Funding
• Crowdfunding
• Digital Financing
• Alternative Funding Models
• Humanitarian Aid.

Kaynakça

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