AB ÜYELİK SÜRECİNDE KURUMSAL STRATEJİK DAVRANIŞLAR: TÜRKİYE'DEN BİR VAKA ANALİZİ

Öz

Bu çalışma, Türkiye'nin Avrupa Birliği (AB) ile yürüttüğü resmi katılım müzakereleri sürecinde bir kurumun kurumsal stratejik davranışlarını ve hamlelerini incelemektedir. Nitel bir araştırma metodunu kullanan araştırma, Temellendirilmiş Kuram (Grounded Theory) metodolojisi kullanarak, firmaların pazar ortamlarındaki makro-yapısal değişikliklere nasıl uyum sağladığını anlamak için Karamehmet Mermer ve Traverten İşletmeleri'ni (KMTC) bir vaka çalışması olarak ele almaktadır. Bulgular, kurumsal stratejik kararların; pazar ortamı, sektörel rekabet, ticari engeller ve iş yapma maliyetleri olmak üzere dört ana yapının dinamik etkileşimi tarafından belirlenen, bir karlılık teorisi tarafından yönlendirildiğini ortaya koymaktadır. Çalışma, 1996 Gümrük Birliği'nin (GB) ticari vergileri kaldırarak Türk şirketleri üzerinde derin bir etki yarattığını, devam eden AB katılım müzakere sürecinin ise düzenleyici uyum ve pazar beklentileri aracılığıyla stratejik planlamayı ciddi bir şekilde etkilemeye devam ettiğini göstermektedir. Sonuçlar, geçiş ekonomilerindeki şirketlerin, küreselleşen bir ortamda rekabet güçlerini korumak için serbest ticaret anlaşmalarını ve ortak pazar entegrasyonlarını uzun vadeli stratejik modellerine dahil eden dinamik yapılar olarak hareket ettiklerini göstermektedir.

Anahtar Kelimeler

• : Örgütsel Davranış
• Stratejik Yönetim
• Avrupa Birliği-Türkiye İlişkileri
• Uluslararası İşletme Yönetimi.

CORPORATE STRATEGIC BEHAVIORS DURING THE EU ACCESSION PROCESS: EVIDENCE FROM A TURKISH FIRM

Öz

This study examines the strategic behaviors and actions of a corporation during Turkiye’s formal accession negotiations with the European Union (EU). Utilizing a qualitative Grounded Theory methodology, the research uses the Karamehmet Marble and Travertine Corporation (KMTC) as a case study to understand how firms adapt to macro-structural changes in their market environments. The findings reveal that corporate strategic decisions are driven by an emergent theory of profitability, which is determined by the dynamic interaction of four main constructs of market environment, competition, trade barriers, and the cost of doing business. The study demonstrates that while the 1996 Customs Union (CU) entry of Türkiye had a profound impact on Turkish corporations by removing industrial tariffs, the ongoing EU accession process continues to influence strategic planning through regulatory alignment and market expectations. The results suggest that corporations in transitional economies act as dynamic entities that factor in free trade agreements and common market integration into their long-term strategic models to maintain competitiveness in a more globalized environment.

Anahtar Kelimeler

• Corporate Strategic Management
• Organizational Behavior
• European Union-Türkiye Relations
• International Business Management.

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