Araştırma Makalesi
BibTex RIS Kaynak Göster
Yıl 2021, Cilt: 5 Sayı: 3, 420 - 446, 30.10.2021
https://doi.org/10.32958/gastoria.986606

Öz

Kaynakça

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  • Abubakar, A. M.,& Ilkan, M. (2016). Impact of Online WOM on Destination Trust and Intention to Travel: A Medical Tourism Perspective, Journal of Destination Marketing & Management, 5(3): 192-201.
  • Abubakar, A. M., Ilkan, M., Al-Tal, R. M., & Eluwole, K. K. (2017). eWOM, Revisit Intention, Destination Trust and Gender, Journal of Hospitality and Tourism Management, 31: 220-227.
  • Afshardoost, M.,& Eshaghi, M. S. (2020). Destination Image and Tourist Behavioural Intentions: A Meta-Analysis, Tourism Management, 81: 1-10.
  • Agapito, D., Oom do Valle, P., & da Costa Mendes, J. (2013). The cognitive-affective-conative model of destination image: A confirmatory analysis. Journal of Travel & Tourism Marketing, 30(5), 471-481.
  • Altunışık, R., Coşkun, R., Bayraktaroğlu, S., & Yıldırım, E. (2010). Sosyal Bilimlerde Araştırma Yöntemleri (5. Basım).Sakarya: Sakarya Yayıncılık.
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  • Ayeh, J. K. (2015). Travellers’ Acceptance of Consumer-Generated Media: An Integrated Model of Technology Acceptance and Source Credibility Theories, Computers in Human Behavior, 48: 173-180.
  • Baloglu S., & Brinberg D. (1997). Affective Images of Tourism Destinations, Journal of Travel Research, 35(4):11-15.
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  • Bigovic´, M. (2012). The Effect of Perceived Quality on Tourist Behavioural Intentions, Acta Turistica, 24(2): 209-226.
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Impact of Electronic Word of Mouth Communication and Destination Image on Behavioural Intentions: The Case of Eskişehir Turkey

Yıl 2021, Cilt: 5 Sayı: 3, 420 - 446, 30.10.2021
https://doi.org/10.32958/gastoria.986606

Öz

Electronic word of mouth is an important concept in the tourism industry since sharing information and experiences on various online platforms can affect tourists’ perceived destination image and behavioural intentions. The aim of this study is to investigate the relationship between electronic word of mouth, destination image and behavioural intentions in the context of Eskişehir case. The sampling technique used was non-probability sampling with both purposive sampling and convenience sampling. In this context, the created questionnaire form; in various digital platforms; was presented to the people who visited Eskişehir in the last 3 years. Data were collected from 392 domestic tourists between December 2020-January 2021. The socio-demographic data obtained from the participants was interpreted by calculating the frequency, percentage, mean, and standard deviation values from descriptive statistics. The top three digital platforms where the participants read/watch the most travel reviews on the internet are respectively; Instagram, Tripadvisor, and various personal travel blogs. Regression analysis with the help of SPSS program was used to test the hypotheses in the model created for the relationship between variables. The findings of the study show that eWOM has positive and significant results on both destination imageand behavioural intentions. Also, the destination imagehas a positive and significant influence on future behavioural intentions.

Kaynakça

  • Abubakar, A. M. (2016). Does Ewom Influence Destination Trust and Travel Intention: A Medical Tourism Perspective, Economic Research-Ekonomska İstraživanja, 29(1): 598-611.
  • Abubakar, A. M.,& Ilkan, M. (2016). Impact of Online WOM on Destination Trust and Intention to Travel: A Medical Tourism Perspective, Journal of Destination Marketing & Management, 5(3): 192-201.
  • Abubakar, A. M., Ilkan, M., Al-Tal, R. M., & Eluwole, K. K. (2017). eWOM, Revisit Intention, Destination Trust and Gender, Journal of Hospitality and Tourism Management, 31: 220-227.
  • Afshardoost, M.,& Eshaghi, M. S. (2020). Destination Image and Tourist Behavioural Intentions: A Meta-Analysis, Tourism Management, 81: 1-10.
  • Agapito, D., Oom do Valle, P., & da Costa Mendes, J. (2013). The cognitive-affective-conative model of destination image: A confirmatory analysis. Journal of Travel & Tourism Marketing, 30(5), 471-481.
  • Altunışık, R., Coşkun, R., Bayraktaroğlu, S., & Yıldırım, E. (2010). Sosyal Bilimlerde Araştırma Yöntemleri (5. Basım).Sakarya: Sakarya Yayıncılık.
  • Amaral, F., Tiago, T., & Tiago, F. (2014). User-Generated Content: Tourists’ Profiles on Tripadvisor, International Journal on Strategic Innovative Marketing, 1: 137–147.
  • Ayeh, J. K. (2015). Travellers’ Acceptance of Consumer-Generated Media: An Integrated Model of Technology Acceptance and Source Credibility Theories, Computers in Human Behavior, 48: 173-180.
  • Baloglu S., & Brinberg D. (1997). Affective Images of Tourism Destinations, Journal of Travel Research, 35(4):11-15.
  • Baloğlu, S., & Mangaloglu, M. (2001). Tourism Destination Images of Turkey, Egypt, Greece, and Italy as Perceived by US-Based Tour Operators and Travel Agents, Tourism Management, 22(1): 1-9.
  • Baloglu, S., & McCleary, K. W. (1999). A Model of Destination Image Formation, Annals of Tourism Research, 26(4): 868-897.
  • Beerli, A., & Martin, J. D. (2004). Factors Influencing Destination Image, Annals of Tourism Research, 31(3): 657-681.
  • Bigovic´, M. (2012). The Effect of Perceived Quality on Tourist Behavioural Intentions, Acta Turistica, 24(2): 209-226.
  • Browne, M. W.,& Cudeck, R. (1992). Alternative Ways of Assessing Model Fit, Sociological Methods & Research, 21(2): 230-258.
  • Brown, J., Broderick, A. J., & Lee, N. (2007). Word of Mouth Communication Within Online Communities: Conceptualizing The Online Social Network, Journal of Interactive Marketing, 21(3): 2-20.
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  • Chan, D. W. (2003). Hardiness and Its Role in The Stress–Burnout Relationship Among Prospective Chinese Teachers in Hong Kong, Teaching and Teacher Education, 19(4): 381-395.
  • Chaulagain, S., Wiitala, J., & Fu, X. (2019). The Impact of Country Image and Destination Image on US Tourists’ Travel Intention, Journal of Destination Marketing & Management, 12: 1-11.
  • Chen, Y. F.,& Law, R. (2016). A review of research on electronic word-of-mouth in hospitality and tourism management. International Journal of Hospitality & Tourism Administration, 17(4), 347-372.
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  • Ladhari, R., & Michaud, M. (2015). eWOM Effects on Hotel Booking Intentions, Attitudes, Trust, and Website Perceptions, International Journal of Hospitality Management, 46: 36-45.
  • Ladhari, R., & Souiden, N. (2020). The Role of Mega-Sports Event Experience and Host City Experience in Explaining Enjoyment, City Image, and Behavioral Intentions, Journal of Travel & Tourism Marketing, 37(4): 460-478.
  • Lee, J., Park, D.-H., & Han, I. (2008). The Effect of Negative Online Consumer Reviews on Product Attitude: An Information Processing View, Electronic Commerce Research and Applications, 7(3): 341–352.
  • Litvin, S.W., Goldsmith, R.E. & Pan, B. (2008). Electronic Word-of-Mouth in Hospitality and Tourism Management., Tourism Management, 29 (3): 458-468.
  • Litvin, S. W., Goldsmith, R. E., & Pan, B. (2018). A Retrospective View of Electronic Word-of-Mouth in Hospitality and Tourism Management. International Journal of Contemporary Hospitality Management,30(1): 313–325.
  • Mehmood, S., Liang, C., & Gu, D. (2018). Heritage Image and Attitudes Toward a Heritage Site: Do They Really Mediate The Relationship Between User-Generated Content and Travel Intentions Toward a Heritage Site?, Sustainability, 10(12): 1-26.
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  • Muzdalifah, S., Rahayu, S., & Andajani, E. (2020). Analyzing the Effect o Electronic Word of Mouth (E-WOM) on Attitudes Toward City, City İmage, and Intention to Visit Yogyakarta, Advances in Economics, Business and Management Research,115: 299-302.
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  • Phillips, W. J., Wolfe, K., Hodur, N., & Leistritz, F. L. (2013). Tourist Word of Mouth and Revisit Intentions to Rural Tourism Destinations: A Case of North Dakota, USA, International Journal of Tourism Research, 15(1): 93-104.
  • Pratt, M. A., & Sparks, B. (2014). Predicting Wine Tourism Intention: Destination Image and Self-Congruity, Journal of Travel & Tourism Marketing, 31(4): 443-460.
  • Pourfakhimi, S., Duncan, T., & Coetzee, W. J. (2020). Electronic Word of Mouth in Tourism and Hospitality Consumer Behaviour: State of The Art, Tourism Review, 75(4): 637–661.
  • Rodriguez Molina, M. A., Frías-Jamilena, D. M., & Castañeda-García, J. A. (2013). The Moderating Role of Past Experience in the Formation of a Tourist Destination's Image and in Tourists’ Behavioural Intentions, Current Issues in Tourism, 16(2): 107-127.
  • Prayag, G., & Ryan, C. (2012). Antecedents of Tourists’ Loyalty to Mauritius: The Role and İnfluence of Destination Image, Place Attachment, Personal İnvolvement, and Satisfaction, Journal of Travel Research, 51(3): 342-356.
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  • Ran, L., Zhenpeng, L., Bilgihan, A., & Okumus, F. (2021). Marketing China to US Travelers Through Electronic Word-Of-Mouth and Destination Image: Taking Beijing as an Example, Journal of Vacation Marketing, 1-20.
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  • Sari, F.,& Pangestuti, E. (2018). Pengaruh Electronic Word of Mouth (E-Wom) Terhadap Minat Berkunjung Dan Keputusan Berkunjung (Studi pada wisata Coban Rais BKPH pujon), Jurnal Administrasi Bisnis, 54(1): 189-196.
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  • Widjaja, D. C., Jokom, R., Kristanti, M., & Wijaya, S. (2020). Tourist Behavioural Intentions Towards Gastronomy Destination: Evidence from International Tourists in Indonesia, Anatolia, 31(3): 376-392.
  • Woosnam, K. M., Stylidis, D., & Ivkov, M. (2020). Explaining Conative Destination Image Through Cognitive and Affective Destination Image and Emotional Solidarity with Residents, Journal of Sustainable Tourism, 28(6): 917-935.
  • Yüksel, F.,& Kılıç, B. (2016). Elektronik Ağızdan Kulağa İletişimin (E-WOM) Turistik Destinasyon Seçimi Üzerine Etkisi, Uluslararası Sosyal Araştırmalar Dergisi, 9(46): 893–903. Žabkar, V., Brenčič, M. M., & Dmitrović, T. (2010). Modelling perceived quality, visitor satisfaction and behavioural intentions at the destination level. Tourism management, 31(4), 537-546.
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  • Zarifah Dhabitah Mahat, N.,& Hafiz Hanafiah, M. (2020). Help Me Tripadvisor! Examining the Relationship Between Tripadvisor E-WOM Attributes, Trusts Towards Online Reviews and Travellers Behavioural Intentions; Journal of Information and Organizational Sciences, 44(1): 83-112.
Toplam 104 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Turizm (Diğer)
Bölüm Makaleler
Yazarlar

Sila Karacaoğlu 0000-0001-7724-2188

Yayımlanma Tarihi 30 Ekim 2021
Gönderilme Tarihi 24 Ağustos 2021
Kabul Tarihi 17 Eylül 2021
Yayımlandığı Sayı Yıl 2021 Cilt: 5 Sayı: 3

Kaynak Göster

APA Karacaoğlu, S. (2021). Impact of Electronic Word of Mouth Communication and Destination Image on Behavioural Intentions: The Case of Eskişehir Turkey. Gastroia: Journal of Gastronomy And Travel Research, 5(3), 420-446. https://doi.org/10.32958/gastoria.986606